A data profile of the people who buy, follow and care about Landscaping in Spain — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 2,553,730 people in Spain.
Landscaping has an estimated audience of 2,553,730 people in Spain. 46.9% are female, 53.1% are male, average age 46.3. Top brand affinities: Garden centre, First-time buyer, Lunch, Apartment, Renovation.
Top brand affinities include Garden centre, First-time buyer, Lunch, with strongest over-indexing on Garden centre (9.82× the country average).
Demographically, the Landscaping audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Landscaping fan in Spain is balanced, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Garden centre.
The key figures that characterise the Landscaping profile in Spain.
46.9% are female, 53.1% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 46.3 |
| Estimated audience size | 2,553,730 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 34% |
of the worldwide Landscaping audience comes from Spain.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Garden centre | Home & Garden | 9.82× | ||
| 02 | First-time buyer | Shopping | 5.22× | ||
| 03 | Air purifier | Home & Garden | 5.20× | ||
| 04 | Vintage car | Cars & Mobility | 5.18× | ||
| 05 | Sweepstakes | Games | 4.21× | ||
| 06 | Lunch | Food & Beverages | 4.15× | ||
| 07 | Luxury real estate | Business & Career | 3.96× | ||
| 08 | Hoodie | Fashion & Accessoires | 3.50× | ||
| 09 | Efficient energy use | Technology & Electronics | 3.33× | ||
| 10 | Alpine skiing | Sports | 3.10× | ||
| 11 | Modern architecture | Arts & Culture | 3.01× | ||
| 12 | Uniqlo | Shopping | 2.91× | ||
| 13 | Apartment | Business & Career | 2.72× | ||
| 14 | Air conditioning | Technology & Electronics | 2.71× | ||
| 15 | Renovation | Home & Garden | 2.69× | ||
| 16 | Leroy Merlin | Shopping | 2.33× | ||
| 17 | Innovation | Business & Career | 2.16× | ||
| 18 | Gardening | Home & Garden | 2.08× | ||
| 19 | Home improvement | Home & Garden | 1.99× | ||
| 20 | Sabadell | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.01× | |
| Design Affinity | PREMIUM | 1.96× | |
| Luxury Orientation | PREMIUM | 1.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.90× | |
| Family Orientation | CONSERVATISM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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