A data profile of the people who buy, follow and care about Landscaping in Italy — modelled from more than twelve digital signal sources. Landscaping has an estimated audience of 4,337,782 people in Italy.
The average Landscaping fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Master of Business Administration, Stihl, Lawn mower, with strongest over-indexing on Master of Business Administration (7.09× the country average).
Demographically, the Landscaping audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Landscaping fan in Italy is balanced, around 42.0 years old, with strong Design Affinity tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Landscaping profile in Italy.
49.7% are female, 50.3% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 42.0 |
| Estimated audience size | 4,337,782 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Landscaping audience comes from Italy.
| Country | Share |
|---|---|
| United States | 28.9% |
| United Kingdom | 7.3% |
| Germany | 4.0% |
Where the Landscaping audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Umbria | ~90K | 1.26× | |
| 02 | Molise | ~30K | 1.24× | |
| 03 | Veneto | ~400K | 1.14× | |
| 04 | Basilicata | ~40K | 1.11× | |
| 05 | Lombardy | ~800K | 1.04× | |
| 06 | Abruzzo | ~90K | 0.98× | |
| 07 | Friuli-Venezia Giulia | ~80K | 0.98× | |
| 08 | Trentino-Alto Adige/Südtirol | ~80K | 0.98× | |
| 09 | Calabria | ~100K | 0.97× | |
| 10 | Sardinia | ~100K | 0.96× | |
| 11 | Marche | ~100K | 0.96× | |
| 12 | Liguria | ~100K | 0.95× | |
| 13 | Tuscany | ~300K | 0.93× | |
| 14 | Sicilia | ~300K | 0.91× | |
| 15 | Emilia-Romagna | ~300K | 0.91× | |
| 16 | Puglia | ~300K | 0.91× | |
| 17 | Piedmont | ~300K | 0.90× | |
| 18 | Lazio | ~500K | 0.88× | |
| 19 | Campania | ~400K | 0.88× |
The strongest cross-interests of the Landscaping audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stihl | Home & Garden | 17.69× | ||
| 02 | Solar lamp | Home & Garden | 13.46× | ||
| 03 | Lawn mower | Home & Garden | 10.83× | ||
| 04 | Gazebo | Home & Garden | 8.50× | ||
| 05 | Urban agriculture | Business & Career | 8.07× | ||
| 06 | Master of Business Administration | Business & Career | 7.09× | ||
| 07 | Garden furniture | Home & Garden | 6.05× | ||
| 08 | Garden centre | Home & Garden | 5.24× | ||
| 09 | Car wash | Cars & Mobility | 4.99× | ||
| 10 | First-time buyer | Shopping | 4.77× | ||
| 11 | Property finder | Home & Garden | 3.69× | ||
| 12 | Plug-in hybrid | Cars & Mobility | 3.67× | ||
| 13 | Modern architecture | Arts & Culture | 3.30× | ||
| 14 | Cultural heritage | Politics & Society | 2.75× | ||
| 15 | Luxury real estate | Business & Career | 2.72× | ||
| 16 | Sustainable energy | Home & Garden | 2.71× | ||
| 17 | Renovation | Home & Garden | 2.56× | ||
| 18 | Renewable energy | Business & Career | 2.25× | ||
| 19 | Personal finance | Business & Career | 1.77× | ||
| 20 | Golf | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.09× | |
| DIY Mentality | THRILL | 1.86× | |
| Sustainability | BALANCE | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.83× | |
| Extroversion | THRILL | 0.83× | |
| Price Sensitivity | PREMIUM | 0.88× |
Landscaping has an estimated audience of 4,337,782 people in Italy, concentrated in Lombardy and Lazio.
49.7% of Landscaping fans are female, 50.3% are male, with an average age of 42.0 years.
Landscaping fans show strongest brand affinity for Master of Business Administration (7.09×), Stihl (17.69×), and Lawn mower (10.83×) over the country average.
Landscaping fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Landscaping itself, the audience over-indexes on Stihl (17.69×), Lawn mower (10.83×), Garden furniture (6.05×), and Gazebo (8.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Landscaping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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