Golf Audience in Italy
Golf has an estimated audience of 13,638,568 people in Italy. 40.7% are female, 59.3% are male, average age 44.0. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Used car, AutoScout24, Door County, Wisconsin, Tire, Škoda Auto.
The average Golf fan in Italy is 44.0 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Used car, AutoScout24, Door County, Wisconsin, with strongest over-indexing on Used car (2.25× the country average). Demographically, the Golf audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Golf fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 44.0 |
| Estimated audience size | 13,638,568 |
Audience persona
The typical Golf fan in Italy is more male, around 44.0 years old, with strong Indulgence tendencies and a notable affinity for Used car.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,276,162 | 1.36× |
| Lazio | 1,683,490 | 1.01× |
| Veneto | 1,341,424 | 1.24× |
| Piedmont | 1,228,122 | 1.22× |
| Tuscany | 1,208,087 | 1.34× |
| Campania | 1,196,347 | 0.78× |
| Emilia-Romagna | 1,149,150 | 1.03× |
| Sicilia | 1,112,526 | 0.94× |
| Puglia | 856,383 | 0.91× |
| Trentino-Alto Adige/Südtirol | 392,456 | 1.52× |
| Sardinia | 388,771 | 1.02× |
| Liguria | 386,745 | 1.01× |
| Calabria | 350,608 | 0.84× |
| Marche | 316,052 | 0.93× |
| Friuli-Venezia Giulia | 246,718 | 0.96× |
| Abruzzo | 239,923 | 0.8× |
| Umbria | 205,895 | 0.93× |
| Basilicata | 88,676 | 0.71× |
| Molise | 34,467 | 0.53× |
| Aosta Valley | 32,940 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Used car | 2.25× | Cars & Mobility |
| AutoScout24 | 1.61× | Cars & Mobility |
| Door County, Wisconsin | 1.86× | Travel & Leisure |
| Tire | 1.6× | Cars & Mobility |
| Škoda Auto | 1.74× | Cars & Mobility |
| Hybrids | 1.61× | Cars & Mobility |
| Crossover (automobile) | 1.98× | Cars & Mobility |
| Car dealership | 1.93× | Cars & Mobility |
| Bedroom | 1.63× | Home & Garden |
| Living room | 1.56× | Home & Garden |
| Sustainable energy | 1.56× | Home & Garden |
| Peugeot | 1.65× | Cars & Mobility |
| Floor | 1.52× | Home & Garden |
| Solar energy | 1.55× | Home & Garden |
| Plug-in hybrid | 1.94× | Cars & Mobility |
| Saving | 1.61× | Business & Career |
| Small and medium enterprises | 1.51× | Business & Career |
| Tour operator | 1.53× | Travel & Leisure |
| Autohero | 1.68× | Cars & Mobility |
| PGA Tour | 2.56× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.46 |
| Luxury Orientation | PREMIUM | 1.42 |
| Extroversion | THRILL | 1.22 |
| Sports Activity | POWER | 1.21 |
| Community Orientation | OPEN | 1.16 |
| Quality Awareness | PREMIUM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
See Golf audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Volleyball (13,027,012)
- Swimming (12,339,853)
- American football (11,162,863)
Frequently asked questions
How many fans does Golf have in Italy?
Golf has an estimated audience of 13,638,568 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Golf fans?
40.7% of Golf fans are female, 59.3% are male, with an average age of 44.0 years.
Which brands do Golf fans like most?
Golf fans show strongest brand affinity for Used car (2.25×), AutoScout24 (1.61×), and Door County, Wisconsin (1.86×) over the country average.
Where do Golf fans live in Italy?
Golf fans in Italy are most concentrated in Lombardy (reach 3,276,162), Lazio (reach 1,683,490), and Veneto (reach 1,341,424). These three regions account for the largest share of the active audience.
What other brands do Golf fans also like?
Beyond Golf itself, the audience over-indexes on AutoScout24 (1.61×), Door County, Wisconsin (1.86×), Tire (1.6×), and Škoda Auto (1.74×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.