A data profile of the people who buy, follow and care about Golf in Italy — modelled from more than twelve digital signal sources. Golf has an estimated audience of 13,638,568 people in Italy.
The average Golf fan in Italy is 44.0 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Used car, AutoScout24, Door County, Wisconsin, with strongest over-indexing on Used car (2.25× the country average).
Demographically, the Golf audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Golf fan in Italy is more male, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for Used car.
The key figures that characterise the Golf profile in Italy.
40.7% are female, 59.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 44.0 |
| Estimated audience size | 13,638,568 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Golf audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~400K | 1.51× | |
| 02 | Lombardy | ~3.5M | 1.36× | |
| 03 | Tuscany | ~1M | 1.33× | |
| 04 | Veneto | ~1.5M | 1.24× | |
| 05 | Piedmont | ~1M | 1.22× | |
| 06 | Emilia-Romagna | ~1M | 1.03× | |
| 07 | Sardinia | ~400K | 1.02× | |
| 08 | Lazio | ~1.5M | 1.01× | |
| 09 | Liguria | ~400K | 1.01× | |
| 10 | Friuli-Venezia Giulia | ~200K | 0.96× | |
| 11 | Aosta Valley | ~30K | 0.96× | |
| 12 | Sicilia | ~1M | 0.94× | |
| 13 | Marche | ~300K | 0.93× | |
| 14 | Umbria | ~200K | 0.93× | |
| 15 | Puglia | ~900K | 0.91× | |
| 16 | Calabria | ~400K | 0.84× | |
| 17 | Abruzzo | ~200K | 0.81× | |
| 18 | Campania | ~1M | 0.78× | |
| 19 | Basilicata | ~90K | 0.74× | |
| 20 | Molise | ~40K | 0.62× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PGA Tour | Sports | 2.56× | ||
| 02 | Used car | Cars & Mobility | 2.25× | ||
| 03 | Crossover (automobile) | Cars & Mobility | 1.98× | ||
| 04 | Plug-in hybrid | Cars & Mobility | 1.94× | ||
| 05 | Car dealership | Cars & Mobility | 1.93× | ||
| 06 | Door County, Wisconsin | Travel & Leisure | 1.86× | ||
| 07 | Škoda Auto | Cars & Mobility | 1.74× | ||
| 08 | Autohero | Cars & Mobility | 1.68× | ||
| 09 | Peugeot | Cars & Mobility | 1.65× | ||
| 10 | Bedroom | Home & Garden | 1.63× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.61× | ||
| 12 | Hybrids | Cars & Mobility | 1.61× | ||
| 13 | Saving | Business & Career | 1.61× | ||
| 14 | Tire | Cars & Mobility | 1.60× | ||
| 15 | Living room | Home & Garden | 1.56× | ||
| 16 | Sustainable energy | Home & Garden | 1.56× | ||
| 17 | Solar energy | Home & Garden | 1.55× | ||
| 18 | Tour operator | Travel & Leisure | 1.53× | ||
| 19 | Floor | Home & Garden | 1.52× | ||
| 20 | Small and medium enterprises | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.37× | |
| Sports Activity | POWER | 1.29× | |
| Quality Awareness | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Early Adopter Mentality | POWER | 0.82× | |
| Mindfulness | BALANCE | 0.83× |
Golf has an estimated audience of 13,638,568 people in Italy, concentrated in Lombardy and Lazio.
40.7% of Golf fans are female, 59.3% are male, with an average age of 44.0 years.
Golf fans show strongest brand affinity for Used car (2.25×), AutoScout24 (1.61×), and Door County, Wisconsin (1.86×) over the country average.
Golf fans in Italy are most concentrated in Lombardy (reach ~3.5M), Lazio (reach ~1.5M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on AutoScout24 (1.61×), Door County, Wisconsin (1.86×), Tire (1.6×), and Škoda Auto (1.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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