A data profile of the people who buy, follow and care about Volleyball in Italy — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 13,027,011 people in Italy.
The average Volleyball fan in Italy is 41.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Emilia-Romagna.
Top brand affinities include Sarah Fahr, Miriam Sylla, Prosecco Doc Imoco Conegliano, with strongest over-indexing on Sarah Fahr (1.86× the country average).
Demographically, the Volleyball audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Volleyball fan in Italy is more male, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Sarah Fahr.
The key figures that characterise the Volleyball profile in Italy.
42.3% are female, 57.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 41.3 |
| Estimated audience size | 13,027,011 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Volleyball audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
Where the Volleyball audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~500K | 1.99× | |
| 02 | Umbria | ~300K | 1.59× | |
| 03 | Veneto | ~1.5M | 1.55× | |
| 04 | Emilia-Romagna | ~1.5M | 1.39× | |
| 05 | Marche | ~400K | 1.37× | |
| 06 | Lombardy | ~3M | 1.22× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.19× | |
| 08 | Piedmont | ~1M | 1.17× | |
| 09 | Sardinia | ~400K | 0.97× | |
| 10 | Tuscany | ~800K | 0.96× | |
| 11 | Abruzzo | ~300K | 0.89× | |
| 12 | Lazio | ~1.5M | 0.86× | |
| 13 | Aosta Valley | ~30K | 0.82× | |
| 14 | Molise | ~50K | 0.77× | |
| 15 | Campania | ~1M | 0.73× | |
| 16 | Basilicata | ~90K | 0.73× | |
| 17 | Puglia | ~600K | 0.72× | |
| 18 | Liguria | ~300K | 0.71× | |
| 19 | Calabria | ~300K | 0.70× | |
| 20 | Sicilia | ~700K | 0.65× |
The strongest cross-interests of the Volleyball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sarah Fahr | Sports | 1.86× | ||
| 02 | Miriam Sylla | Sports | 1.86× | ||
| 03 | Prosecco Doc Imoco Conegliano | Sports | 1.86× | ||
| 04 | Savino Del Bene Scandicci | Sports | 1.86× | ||
| 05 | Matteo Piano | Sports | 1.86× | ||
| 06 | Loveth Omoruyi | Sports | 1.86× | ||
| 07 | Gaia Moretto | Sports | 1.86× | ||
| 08 | Megabox Vallefoglia | Sports | 1.86× | ||
| 09 | Acqua S.Bernardo Cuneo | Sports | 1.86× | ||
| 10 | Jennifer Boldini | Sports | 1.86× | ||
| 11 | Eurotek Uyba Busto Arsizio | Sports | 1.86× | ||
| 12 | Cisterna Volley | Sports | 1.86× | ||
| 13 | Igor Gorgonzola Novara | Sports | 1.86× | ||
| 14 | Spikeball | Sports | 1.86× | ||
| 15 | Valentina Diouf | Sports | 1.86× | ||
| 16 | Linda Nwakalor | Sports | 1.86× | ||
| 17 | Pineto Volley | Sports | 1.86× | ||
| 18 | Yuki Ishikawa | Sports | 1.86× | ||
| 19 | Mint Vero Volley Monza | Sports | 1.86× | ||
| 20 | San Lorenzo de Almagro | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.91× | |
| Tradition | CONSERVATISM | 0.84× | |
| Creativity | OPEN | 0.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.62× | |
| Mindfulness | BALANCE | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× |
Volleyball has an estimated audience of 13,027,011 people in Italy, concentrated in Lombardy and Veneto.
42.3% of Volleyball fans are female, 57.7% are male, with an average age of 41.3 years.
Volleyball fans show strongest brand affinity for Sarah Fahr (1.86×), Miriam Sylla (1.86×), and Prosecco Doc Imoco Conegliano (1.86×) over the country average.
Volleyball fans in Italy are most concentrated in Lombardy (reach ~3M), Veneto (reach ~1.5M), and Emilia-Romagna (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Volleyball itself, the audience over-indexes on Miriam Sylla (1.86×), Prosecco Doc Imoco Conegliano (1.86×), Savino Del Bene Scandicci (1.86×), and San Lorenzo de Almagro (1.53×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.