Volleyball Audience in Italy
Volleyball has an estimated audience of 13,027,011 people in Italy. 42.3% are female, 57.7% are male, average age 41.3. Top regions: Lombardy, Veneto, Emilia-Romagna. Top brand affinities: San Lorenzo de Almagro, Spikeball, Volleyball Champions League, Name day, Queen of the Court.
The average Volleyball fan in Italy is 41.3 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Veneto, Emilia-Romagna. Top brand affinities include San Lorenzo de Almagro, Spikeball, Volleyball Champions League, with strongest over-indexing on San Lorenzo de Almagro (1.53× the country average). Demographically, the Volleyball audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Volleyball fans
| Metric | Value |
|---|---|
| Female | 42.3% |
| Male | 57.7% |
| Average age | 41.3 |
| Estimated audience size | 13,027,011 |
Audience persona
The typical Volleyball fan in Italy is more male, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for San Lorenzo de Almagro.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,811,386 | 1.23× |
| Veneto | 1,612,094 | 1.56× |
| Emilia-Romagna | 1,488,724 | 1.4× |
| Lazio | 1,360,536 | 0.85× |
| Piedmont | 1,131,181 | 1.17× |
| Campania | 1,042,198 | 0.71× |
| Tuscany | 831,388 | 0.96× |
| Sicilia | 698,154 | 0.62× |
| Puglia | 622,305 | 0.69× |
| Trentino-Alto Adige/Südtirol | 509,189 | 2.07× |
| Marche | 455,648 | 1.4× |
| Sardinia | 352,271 | 0.96× |
| Umbria | 351,509 | 1.66× |
| Friuli-Venezia Giulia | 297,821 | 1.21× |
| Calabria | 252,941 | 0.63× |
| Abruzzo | 250,547 | 0.87× |
| Liguria | 241,575 | 0.66× |
| Basilicata | 61,631 | 0.52× |
| Molise | 25,517 | 0.41× |
| Aosta Valley | 12,833 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| San Lorenzo de Almagro | 1.53× | Sports |
| Spikeball | 1.86× | Sports |
| Volleyball Champions League | 1.86× | Sports |
| Name day | 1.52× | Kids & Family |
| Queen of the Court | 1.8× | Sports |
| Berlin Recycling Volleys | 1.86× | Sports |
| VfB Friedrichshafen | 1.86× | Sports |
| ASV Dachau | 1.86× | Sports |
| SVG Lüneburg | 1.86× | Sports |
| Helios GRIZZLYS Giesen | 1.86× | Sports |
| WWK Volleys Herrsching | 1.86× | Sports |
| Nationalliga A (Volleyball) | 1.86× | Sports |
| TSV Jona Volleyball | 1.61× | Sports |
| VC Bitterfeld-Wolfen | 1.86× | Sports |
| FT 1844 Freiburg | 1.86× | Sports |
| DVV-Pokal | 1.86× | Sports |
| Sm'Aesch Pfeffingen | 1.61× | Sports |
| Viteos NUC | 1.61× | Sports |
| Volley Schönenwerd | 1.61× | Sports |
| Baden Volleys SSC Karlsruhe | 1.86× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Extroversion | THRILL | 1.04 |
| Luxury Orientation | PREMIUM | 1.03 |
| Need for Security | CONSERVATISM | 1.01 |
| Indulgence | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.9% |
| Japan | 8.6% |
| Italy | 6.0% |
See Volleyball audiences in other countries
More Sport audiences in Italy
- Soccer (31,491,793)
- Basketball (18,519,744)
- Golf (13,638,569)
- Swimming (12,339,853)
- American football (11,162,863)
Frequently asked questions
How many fans does Volleyball have in Italy?
Volleyball has an estimated audience of 13,027,011 people in Italy, concentrated in Lombardy and Veneto.
What is the gender split and age of Volleyball fans?
42.3% of Volleyball fans are female, 57.7% are male, with an average age of 41.3 years.
Which brands do Volleyball fans like most?
Volleyball fans show strongest brand affinity for San Lorenzo de Almagro (1.53×), Spikeball (1.86×), and Volleyball Champions League (1.86×) over the country average.
Where do Volleyball fans live in Italy?
Volleyball fans in Italy are most concentrated in Lombardy (reach 2,811,386), Veneto (reach 1,612,094), and Emilia-Romagna (reach 1,488,724). These three regions account for the largest share of the active audience.
What other brands do Volleyball fans also like?
Beyond Volleyball itself, the audience over-indexes on Spikeball (1.86×), Volleyball Champions League (1.86×), Name day (1.52×), and Queen of the Court (1.8×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.