A data profile of the people who buy, follow and care about Small and medium enterprises in Italy — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 7,578,319 people in Italy.
Small and medium enterprises has an estimated audience of 7,578,319 people in Italy. 43.8% are female, 56.2% are male, average age 46.0. Top brand affinities: Sustainable energy, Innovation, Renewable energy, Retail banking, Personal finance.
Top brand affinities include Sustainable energy, Innovation, Renewable energy, with strongest over-indexing on Sustainable energy (5.26× the country average).
Demographically, the Small and medium enterprises audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Sustainability, Family Orientation.
The typical Small and medium enterprises fan in Italy is more male, around 46.0 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Small and medium enterprises profile in Italy.
43.8% are female, 56.2% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 43.8% |
| Male | 56.2% |
| Average age | 46.0 |
| Estimated audience size | 7,578,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Small and medium enterprises audience comes from Italy.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 6.16× | ||
| 02 | Sustainable energy | Home & Garden | 5.26× | ||
| 03 | Online banking | Business & Career | 4.26× | ||
| 04 | Innovation | Business & Career | 4.13× | ||
| 05 | Renewable energy | Business & Career | 3.96× | ||
| 06 | Mortgage loans | Business & Career | 3.54× | ||
| 07 | Hybrid electric vehicle | Cars & Mobility | 3.15× | ||
| 08 | Home automation | Technology & Electronics | 2.76× | ||
| 09 | Tesla Motors | Cars & Mobility | 2.72× | ||
| 10 | Solar energy | Home & Garden | 2.35× | ||
| 11 | Modern architecture | Arts & Culture | 2.20× | ||
| 12 | First class travel | Travel & Leisure | 2.07× | ||
| 13 | Wikipedia | Internet & Social Media | 1.99× | ||
| 14 | Volunteering | Politics & Society | 1.86× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 16 | Entrepreneurship | Business & Career | 1.76× | ||
| 17 | SuperEnalotto | Games | 1.71× | ||
| 18 | Coop | Food & Beverages | 1.66× | ||
| 19 | Personal finance | Business & Career | 1.63× | ||
| 20 | Golf | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 2.03× | |
| Family Orientation | CONSERVATISM | 1.70× | |
| Career Orientation | POWER | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Extroversion | THRILL | 0.84× | |
| Tradition | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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