A data profile of the people who buy, follow and care about Small and medium enterprises in United Kingdom — modelled from more than twelve digital signal sources. Small and medium enterprises has an estimated audience of 4,001,218 people in United Kingdom.
The average Small and medium enterprises fan in United Kingdom is 45.2 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Innovation, Livemusic, Real property, with strongest over-indexing on Innovation (4.67× the country average).
Demographically, the Small and medium enterprises audience skews balanced with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Small and medium enterprises fan in United Kingdom is balanced, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Small and medium enterprises profile in United Kingdom.
46.5% are female, 53.5% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 46.5% |
| Male | 53.5% |
| Average age | 45.2 |
| Estimated audience size | 4,001,218 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Small and medium enterprises audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 7.7% |
| Brazil | 7.6% |
| Italy | 4.4% |
Where the Small and medium enterprises audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.50× | |
| 02 | North East | ~200K | 1.35× | |
| 03 | West Midlands | ~200K | 1.03× | |
| 04 | East of England | ~400K | 1.01× | |
| 05 | South West | ~300K | 0.98× | |
| 06 | Northern Ireland | ~100K | 0.98× | |
| 07 | Wales | ~200K | 0.97× | |
| 08 | East Midlands | ~300K | 0.96× | |
| 09 | Scotland | ~300K | 0.94× | |
| 10 | Yorkshire and the Humber | ~300K | 0.93× | |
| 11 | South East | ~500K | 0.92× | |
| 12 | North West | ~400K | 0.89× |
The strongest cross-interests of the Small and medium enterprises audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | AmazonFresh | Shopping | 7.24× | ||
| 02 | Innovation | Business & Career | 4.67× | ||
| 03 | Real property | Home & Garden | 4.09× | ||
| 04 | Livemusic | Music & Radio | 3.74× | ||
| 05 | Sustainable energy | Home & Garden | 3.08× | ||
| 06 | Internet & Social Media | 2.97× | |||
| 07 | Property finder | Home & Garden | 2.59× | ||
| 08 | Vodafone | Technology & Electronics | 2.51× | ||
| 09 | Risk management | Business & Career | 2.49× | ||
| 10 | Esso | Cars & Mobility | 1.99× | ||
| 11 | Breaking news | Movies & TV | 1.98× | ||
| 12 | Philanthropy | Arts & Culture | 1.90× | ||
| 13 | Wikipedia | Internet & Social Media | 1.87× | ||
| 14 | Energy | Home & Garden | 1.86× | ||
| 15 | EBay | Shopping | 1.78× | ||
| 16 | Volunteering | Politics & Society | 1.77× | ||
| 17 | Google Maps | Internet & Social Media | 1.76× | ||
| 18 | Fast food | Food & Beverages | 1.57× | ||
| 19 | Home Appliances | Home & Garden | 1.52× | ||
| 20 | Documentary movies | Movies & TV | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.85× | |
| Pet Ownership | JOY | 1.80× | |
| Travelling | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Spirituality | BALANCE | 0.91× | |
| Creativity | OPEN | 0.92× |
Small and medium enterprises has an estimated audience of 4,001,218 people in United Kingdom, concentrated in England and South East.
46.5% of Small and medium enterprises fans are female, 53.5% are male, with an average age of 45.2 years.
Small and medium enterprises fans show strongest brand affinity for Innovation (4.67×), Livemusic (3.74×), and Real property (4.09×) over the country average.
Small and medium enterprises fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Small and medium enterprises itself, the audience over-indexes on Livemusic (3.74×), Real property (4.09×), Energy (1.86×), and Breaking news (1.98×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Small and medium enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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