LinkedIn Audience in United Kingdom
LinkedIn has an estimated audience of 14,790,446 people in United Kingdom. 56.4% are female, 43.6% are male, average age 44.0. Top regions: England, Greater London, South East. Top brand affinities: Google Docs, Argo (2012 film), Google Drive, Professional network service, Recruitment.
The average LinkedIn fan in United Kingdom is 44.0 years old, more female, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Google Docs, Argo (2012 film), Google Drive, with strongest over-indexing on Google Docs (4.08× the country average). Demographically, the LinkedIn audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Career Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of LinkedIn fans
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 44.0 |
| Estimated audience size | 14,790,446 |
Audience persona
The typical LinkedIn fan in United Kingdom is more female, around 44.0 years old, with strong Career Orientation tendencies and a notable affinity for Google Docs.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 11,092,835 | 3.75× |
| Greater London | 2,929,401 | 1.52× |
| South East | 2,364,457 | 1.19× |
| North West | 1,918,935 | 1.21× |
| East of England | 1,572,512 | 1.16× |
| South West | 1,124,515 | 0.92× |
| East Midlands | 1,031,519 | 0.99× |
| Yorkshire and the Humber | 818,371 | 0.69× |
| West Midlands | 405,044 | 0.64× |
| North East | 384,950 | 0.67× |
| Scotland | 121,683 | 0.09× |
| Wales | 70,496 | 0.08× |
| Northern Ireland | 35,242 | 0.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Docs | 4.08× | Internet & Social Media |
| Argo (2012 film) | 1.61× | Movies & TV |
| Google Drive | 3.84× | Technology & Electronics |
| Professional network service | 11× | Technology & Electronics |
| Recruitment | 3.93× | Business & Career |
| Microsoft Teams | 5.76× | Technology & Electronics |
| Job | 3.25× | Business & Career |
| Business | 1.59× | Business & Career |
| London | 1.51× | Travel & Leisure |
| Gmail | 2.55× | Internet & Social Media |
| Application for employment | 7× | Business & Career |
| Octopus Energy | 2.15× | Home & Garden |
| Office 365 | 2.66× | Technology & Electronics |
| Companies House | 2.12× | Politics & Society |
| Indeed.com | 2.2× | Business & Career |
| Educational technology | 2.6× | Business & Career |
| Professional development | 4.12× | Business & Career |
| Training | 1.71× | Sports |
| Digital marketing | 2.69× | Business & Career |
| Google Calendar | 5.22× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.8 |
| Individualism | JOY | 1.5 |
| Mindfulness | BALANCE | 1.48 |
| Convenience Orientation | PREMIUM | 1.45 |
| Sustainability | BALANCE | 1.39 |
| Early Adopter Mentality | POWER | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 22.5% |
| United States | 17.6% |
| Germany | 4.1% |
See LinkedIn audiences in other countries
More Social media audiences in United Kingdom
Frequently asked questions
How many fans does LinkedIn have in United Kingdom?
LinkedIn has an estimated audience of 14,790,446 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of LinkedIn fans?
56.4% of LinkedIn fans are female, 43.6% are male, with an average age of 44.0 years.
Which brands do LinkedIn fans like most?
LinkedIn fans show strongest brand affinity for Google Docs (4.08×), Argo (2012 film) (1.61×), and Google Drive (3.84×) over the country average.
Where do LinkedIn fans live in United Kingdom?
LinkedIn fans in United Kingdom are most concentrated in England (reach 11,092,835), Greater London (reach 2,929,401), and South East (reach 2,364,457). These three regions account for the largest share of the active audience.
What other brands do LinkedIn fans also like?
Beyond LinkedIn itself, the audience over-indexes on Argo (2012 film) (1.61×), Google Drive (3.84×), Professional network service (11×), and Recruitment (3.93×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for LinkedIn. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.