A data profile of the people who buy, follow and care about Recruitment in United Kingdom — modelled from more than twelve digital signal sources. Recruitment has an estimated audience of 7,148,757 people in United Kingdom.
The average Recruitment fan in United Kingdom is 45.0 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Esso, Wikipedia, WhatsApp, with strongest over-indexing on Esso (3.44× the country average).
Demographically, the Recruitment audience skews balanced with an average age of 45.0, and over-indexes on personality traits such as Career Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Recruitment fan in United Kingdom is balanced, around 45.0 years old, with strong Career Orientation tendencies and a notable affinity for Esso.
The key figures that characterise the Recruitment profile in United Kingdom.
54.5% are female, 45.5% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 45.0 |
| Estimated audience size | 7,148,757 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Recruitment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 8.2% |
| United Kingdom | 6.9% |
Where the Recruitment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~500K | 1.50× | |
| 02 | England | ~5.5M | 1.30× | |
| 03 | Northern Ireland | ~300K | 1.27× | |
| 04 | Yorkshire and the Humber | ~700K | 1.26× | |
| 05 | East of England | ~800K | 1.21× | |
| 06 | South East | ~1M | 1.01× | |
| 07 | East Midlands | ~500K | 0.94× | |
| 08 | North East | ~300K | 0.93× | |
| 09 | Wales | ~300K | 0.80× | |
| 10 | South West | ~400K | 0.76× | |
| 11 | Scotland | ~400K | 0.65× | |
| 12 | North West | ~400K | 0.51× |
The strongest cross-interests of the Recruitment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 4.25× | ||
| 02 | Job fair | Business & Career | 4.22× | ||
| 03 | Internet & Social Media | 3.93× | |||
| 04 | Part-time | Business & Career | 3.70× | ||
| 05 | Esso | Cars & Mobility | 3.44× | ||
| 06 | Risk management | Business & Career | 3.31× | ||
| 07 | Job interview | Business & Career | 3.18× | ||
| 08 | Wikipedia | Internet & Social Media | 3.08× | ||
| 09 | Employment website | Business & Career | 2.98× | ||
| 10 | Betfair | Games | 2.91× | ||
| 11 | William Hill (bookmaker) | Games | 2.42× | ||
| 12 | Refrigerator | Home & Garden | 2.39× | ||
| 13 | Internet & Social Media | 2.34× | |||
| 14 | Satire | Literature | 2.21× | ||
| 15 | Dentistry | Business & Career | 2.16× | ||
| 16 | Mobile home | Cars & Mobility | 2.13× | ||
| 17 | Volunteering | Politics & Society | 2.01× | ||
| 18 | Aldi | Shopping | 1.91× | ||
| 19 | Distilled beverage | Food & Beverages | 1.86× | ||
| 20 | Hobby | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.99× | |
| Need for Security | CONSERVATISM | 1.44× | |
| Convenience Orientation | PREMIUM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Design Affinity | PREMIUM | 0.78× | |
| Luxury Orientation | PREMIUM | 0.81× |
Recruitment has an estimated audience of 7,148,757 people in United Kingdom, concentrated in England and South East.
54.5% of Recruitment fans are female, 45.5% are male, with an average age of 45.0 years.
Recruitment fans show strongest brand affinity for Esso (3.44×), Wikipedia (3.08×), and WhatsApp (2.34×) over the country average.
Recruitment fans in United Kingdom are most concentrated in England (reach ~5.5M), South East (reach ~1M), and East of England (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Recruitment itself, the audience over-indexes on Wikipedia (3.08×), WhatsApp (2.34×), William Hill (bookmaker) (2.42×), and Betfair (2.91×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.