Rascasse Audience Intelligence

Recruitment Audience in United States

A data profile of the people who buy, follow and care about Recruitment in United States — modelled from more than twelve digital signal sources. Recruitment has an estimated audience of 18,509,551 people in United States.

#1244among Topic in United States#203in Business & Career

The average Recruitment fan in United States is 44.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Employment website, LinkedIn, Employment agency, with strongest over-indexing on Employment website (9.92× the country average).

Demographically, the Recruitment audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Recruitment fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Recruitment profile in United States.

Audience size
18.5M
in United States
Gender
46.7%♀
53.3% male
Age
44.3
average years
Country rank
#1809
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Recruitment fans

46.7% are female, 53.3% are male, average age 44.3.

Fig. 02

Gender split

46.7%
Female
53.3%
Male
Demographic split for Recruitment audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.3
Estimated audience size18,509,551
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Recruitment audience in United States
Age bracketShare%
16-199%
20-2916%
30-3919%
40-4924%
50+32%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Recruitment audience comes from United States.

Worldwide audience distribution share by country for Recruitment
CountryShare
United States17.7%
Japan8.2%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Recruitment audience in United States is strongest.

Fig. 05

Top regions by affinity

Recruitment fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~1M1.67×
02California~2.5M1.31×
03Washington, District of Columbia~70K1.27×
04Virginia~500K1.20×
05New York~1M1.16×
06Mississippi~200K1.16×
07Texas~2M1.13×
08Kansas~200K1.13×
09Illinois~700K1.10×
10Georgia~600K1.10×
11New Jersey~500K1.09×
12Maryland~300K1.07×
13Louisiana~300K1.07×
14Tennessee~400K1.06×
15Florida~1.5M1.04×
16Alabama~300K1.04×
17Hawaii~80K1.04×
18Arkansas~200K1.03×
19Oklahoma~200K1.01×
20North Carolina~600K1.00×
21Washington~400K1.00×
22Oregon~200K1.00×
23Connecticut~200K1.00×
24Kentucky~200K0.99×
25Alaska~40K0.99×
26Nebraska~90K0.98×
27Michigan~500K0.97×
28Indiana~300K0.97×
29Missouri~300K0.97×
30Utah~200K0.97×
31Iowa~100K0.97×
32South Dakota~40K0.97×
33Massachusetts~300K0.96×
34South Carolina~300K0.96×
35Nevada~200K0.95×
36Pennsylvania~600K0.94×
37Arizona~400K0.94×
38Colorado~300K0.94×
39Idaho~90K0.92×
40New Mexico~80K0.91×
41Minnesota~200K0.90×
42Delaware~50K0.90×
43North Dakota~30K0.90×
44Wisconsin~200K0.89×
45Rhode Island~50K0.89×
46Montana~50K0.89×
47Vermont~30K0.89×
48West Virginia~70K0.87×
49Maine~60K0.85×
50New Hampshire~60K0.84×
Fig. 06

Affinity by region

Affinity by region — Recruitment, United States
0.84×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Recruitment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Recruitment audience
#·InterestCategoryAffinity×
01Employment websiteBusiness & Career9.92×
02LinkedInInternet & Social Media8.03×
03Employment agencyBusiness & Career7.55×
04Career developmentBusiness & Career5.10×
05Western UnionBusiness & Career3.40×
06Entry-level jobBusiness & Career3.40×
07Job interviewBusiness & Career3.39×
08Job fairBusiness & Career3.33×
09NASDAQBusiness & Career2.35×
10Real propertyHome & Garden2.14×
11InnovationBusiness & Career2.06×
12DentistryBusiness & Career1.83×
13Financial servicesBusiness & Career1.82×
14Indeed.comBusiness & Career1.81×
15Creative CommonsTechnology & Electronics1.69×
16United Parcel ServiceBusiness & Career1.67×
17UniversityBusiness & Career1.64×
18GeneticsKids & Family1.63×
19CBS SportsMovies & TV1.59×
20Ace HardwareHome & Garden1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Recruitment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Recruitment audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.53×
Social Media UsageJOY1.63×
PatriotismCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Recruitment audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
Design AffinityPREMIUM0.77×
CreativityOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Recruitment have in United States?

Recruitment has an estimated audience of 18,509,551 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Recruitment fans?

46.7% of Recruitment fans are female, 53.3% are male, with an average age of 44.3 years.

03

Which brands do Recruitment fans like most?

Recruitment fans show strongest brand affinity for Employment website (9.92×), LinkedIn (8.03×), and Employment agency (7.55×) over the country average.

04

Where do Recruitment fans live in United States?

Recruitment fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Recruitment fans also like?

Beyond Recruitment itself, the audience over-indexes on LinkedIn (8.03×), Employment agency (7.55×), Career development (5.1×), and Indeed.com (1.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Recruitment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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