Recruitment Audience in United States

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Recruitment has an estimated audience of 18,509,551 people in United States. 46.7% are female, 53.3% are male, average age 44.3. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Goop, Wok, El Paso County, Colorado, Grinch.

The average Recruitment fan in United States is 44.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Goop, Wok, with strongest over-indexing on Governor of Michigan (15.66× the country average). Demographically, the Recruitment audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Recruitment fans

Demographic split for Recruitment audience in United States
MetricValue
Female46.7%
Male53.3%
Average age44.3
Estimated audience size18,509,551

Audience persona

The typical Recruitment fan in United States is balanced, around 44.3 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Recruitment in United States
RegionReachAffinity
California2,717,6521.34×
Texas1,930,3591.21×
Florida1,429,2641.14×
New York1,357,5711.31×
Illinois739,7191.2×
Georgia678,6431.19×
Virginia610,2431.35×
Pennsylvania594,3560.95×
North Carolina592,3211.06×
New Jersey557,7771.18×
Ohio536,9460.94×
Michigan500,9671.04×
Washington411,6191.11×
Maryland380,0321.19×
Arizona378,8501×
Massachusetts373,1761.02×
Tennessee367,6880.99×
Indiana330,7250.98×
Missouri284,5400.95×
Alabama274,2291.06×
South Carolina270,0560.97×
Colorado259,8280.89×
Louisiana253,9891.06×
Minnesota237,3030.89×
Wisconsin235,3210.85×
Oregon219,6001.04×
Kentucky218,3100.94×
Oklahoma200,5020.98×
Connecticut188,6251.02×
Nevada181,0141.01×
Kansas177,2751.22×
Utah168,1351.01×
Mississippi163,2841.07×
Arkansas153,8411.01×
Iowa144,6060.95×
Hawaii84,1571.06×
Idaho83,9390.9×
Nebraska83,5570.9×
Washington, District of Columbia81,0751.46×
New Mexico80,6360.87×
West Virginia66,9770.78×
New Hampshire57,5050.79×
Maine50,5720.76×
Rhode Island49,0350.83×
Delaware43,3110.85×
Montana39,1700.76×
South Dakota34,5540.81×
Alaska33,9810.86×
North Dakota30,3510.8×
Vermont23,1230.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Recruitment audience
BrandAffinityCategory
Governor of Michigan15.66×Politics & Society
Goop9.71×Internet & Social Media
Wok10.02×Food & Beverages
El Paso County, Colorado19.47×Travel & Leisure
Grinch6.03×Movies & TV
Vocal harmony6.52×Music & Radio
Fairy godmother10.2×Literature
Israel2.77×Travel & Leisure
Hipster12.04×Politics & Society
Grace Slick10.93×Music & Radio
Hibachi9.69×Food & Beverages
Cherish (group)13.37×Music & Radio
Google Home7.68×Technology & Electronics
headspace10.61×Health
Preta Gil23.15×Music & Radio
TV Fanatic10.81×Movies & TV
Historic site4.02×Arts & Culture
No Escape (1994 film)10.1×Movies & TV
Guitarist (magazine)9.2×Music & Radio
Kikar HaShabbat12.4×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Recruitment audience
TraitClusterScore
Career OrientationPOWER2.1
Social Media UsageJOY1.77
Community OrientationOPEN1.38
Quality AwarenessPREMIUM1.34
Family OrientationCONSERVATISM1.32
Urban LifestyleOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Recruitment
CountryShare
United States17.8%
Japan8.2%
United Kingdom6.9%

See Recruitment audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Recruitment have in United States?

Recruitment has an estimated audience of 18,509,551 people in United States, concentrated in California and Texas.

What is the gender split and age of Recruitment fans?

46.7% of Recruitment fans are female, 53.3% are male, with an average age of 44.3 years.

Which brands do Recruitment fans like most?

Recruitment fans show strongest brand affinity for Governor of Michigan (15.66×), Goop (9.71×), and Wok (10.02×) over the country average.

Where do Recruitment fans live in United States?

Recruitment fans in United States are most concentrated in California (reach 2,717,652), Texas (reach 1,930,359), and Florida (reach 1,429,264). These three regions account for the largest share of the active audience.

What other brands do Recruitment fans also like?

Beyond Recruitment itself, the audience over-indexes on Goop (9.71×), Wok (10.02×), El Paso County, Colorado (19.47×), and Grinch (6.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.