Rascasse Audience Intelligence

Job fair Audience in United States

A data profile of the people who buy, follow and care about Job fair in United States — modelled from more than twelve digital signal sources. Job fair has an estimated audience of 11,482,680 people in United States.

#79among Touchpoint in United States#310in Business & Career

The average Job fair fan in United States is 44.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Services marketing, Entry-level job, Job hunting, with strongest over-indexing on Services marketing (18.13× the country average).

Demographically, the Job fair audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Job fair fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Services marketing.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Job fair profile in United States.

Audience size
11.5M
in United States
Gender
49.7%♀
50.3% male
Age
44.6
average years
Country rank
#3118
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Job fair fans

49.7% are female, 50.3% are male, average age 44.6.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Job fair audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size11,482,680
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Job fair audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3917%
40-4923%
50+34%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Job fair audience comes from United States.

Worldwide audience distribution share by country for Job fair
CountryShare
United States30.8%
India8.3%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Job fair audience in United States is strongest.

Fig. 05

Top regions by affinity

Job fair fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~300K2.37×
02Georgia~800K2.21×
03Texas~1.5M1.76×
04California~2M1.60×
05Louisiana~200K1.60×
06Maryland~300K1.58×
07Florida~1M1.56×
08Arizona~400K1.55×
09Hawaii~70K1.32×
10Washington, District of Columbia~40K1.26×
11Virginia~300K1.22×
12Delaware~40K1.21×
13New Jersey~300K1.18×
14New York~700K1.16×
15Mississippi~100K1.16×
16South Carolina~200K1.14×
17Connecticut~100K1.12×
18Illinois~400K1.08×
19Alabama~200K1.04×
20Tennessee~200K1.03×
21North Carolina~300K0.99×
22Michigan~300K0.99×
23Indiana~200K0.99×
24Pennsylvania~400K0.98×
25New Mexico~60K0.97×
26Kentucky~100K0.94×
27Rhode Island~30K0.93×
28Washington~200K0.91×
29Missouri~200K0.88×
30Minnesota~100K0.88×
31Alaska~20K0.87×
32Wisconsin~100K0.86×
33Colorado~200K0.85×
34Arkansas~80K0.84×
35Ohio~300K0.83×
36Oklahoma~100K0.82×
37Vermont~20K0.82×
38Massachusetts~200K0.81×
39Kansas~70K0.81×
40North Dakota~20K0.81×
41South Dakota~20K0.79×
42Oregon~100K0.77×
43Montana~20K0.76×
44Idaho~40K0.75×
45Utah~80K0.74×
46West Virginia~40K0.74×
47New Hampshire~30K0.74×
48Maine~30K0.72×
49Nebraska~40K0.70×
50Iowa~60K0.65×
Fig. 06

Affinity by region

Affinity by region — Job fair, United States
0.65×1.00×2.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Job fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Job fair audience
#·InterestCategoryAffinity×
01Online job fairBusiness & Career20.22×
02Manpower Inc.Business & Career19.19×
03Services marketingBusiness & Career18.13×
04Entry-level jobBusiness & Career13.33×
05Application for employmentBusiness & Career10.58×
06Temporary workBusiness & Career10.32×
07Employment websiteBusiness & Career10.00×
08Employment agencyBusiness & Career9.24×
09Part-timeBusiness & Career8.93×
10Job huntingBusiness & Career8.33×
11Job interviewBusiness & Career6.94×
12Career developmentBusiness & Career4.86×
13Professional developmentBusiness & Career4.27×
14JobBusiness & Career3.21×
15Indeed.comBusiness & Career2.57×
16CareerBusiness & Career2.36×
17Customer serviceBusiness & Career2.33×
18Dollar GeneralShopping2.17×
19TrainingSports2.08×
20Personal financeBusiness & Career1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Job fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Job fair audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.76×
Family OrientationCONSERVATISM1.72×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Job fair audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.93×
Luxury OrientationPREMIUM0.93×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Job fair have in United States?

Job fair has an estimated audience of 11,482,680 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Job fair fans?

49.7% of Job fair fans are female, 50.3% are male, with an average age of 44.6 years.

03

Which brands do Job fair fans like most?

Job fair fans show strongest brand affinity for Services marketing (18.13×), Entry-level job (13.33×), and Job hunting (8.33×) over the country average.

04

Where do Job fair fans live in United States?

Job fair fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Job fair fans also like?

Beyond Job fair itself, the audience over-indexes on Entry-level job (13.33×), Job hunting (8.33×), Employment website (10×), and Employment agency (9.24×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Job fair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Job fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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