Job fair Audience in United States

Job fair logo

Job fair has an estimated audience of 11,482,680 people in United States. 49.7% are female, 50.3% are male, average age 44.6. Top regions: California, Texas, Florida. Top brand affinities: Services marketing, Entry-level job, Job hunting, Employment website, Employment agency.

The average Job fair fan in United States is 44.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Services marketing, Entry-level job, Job hunting, with strongest over-indexing on Services marketing (18.13× the country average). Demographically, the Job fair audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Job fair fans

Demographic split for Job fair audience in United States
MetricValue
Female49.7%
Male50.3%
Average age44.6
Estimated audience size11,482,680

Audience persona

The typical Job fair fan in United States is balanced, around 44.6 years old, with strong Career Orientation tendencies and a notable affinity for Services marketing.

Top regions in United States

Top regions ranked by reach for Job fair in United States
RegionReachAffinity
California2,159,1001.71×
Texas1,867,9741.89×
Florida1,324,3101.7×
New York797,9591.24×
Georgia782,9052.21×
Illinois424,2461.11×
Pennsylvania404,1781.05×
New Jersey363,3661.24×
Virginia360,5011.29×
Arizona347,5481.48×
North Carolina345,4491×
Maryland331,5261.68×
Ohio301,8500.85×
Michigan291,0030.97×
Nevada280,3322.52×
Tennessee231,7211.01×
Louisiana227,8901.54×
Washington209,4310.91×
Indiana207,9880.99×
South Carolina197,6271.14×
Massachusetts188,3210.83×
Alabama159,0970.99×
Missouri156,2330.84×
Colorado148,2230.82×
Wisconsin143,5470.83×
Minnesota141,5010.86×
Kentucky134,7040.94×
Connecticut128,8081.12×
Mississippi111,7731.18×
Oklahoma100,8760.79×
Oregon87,6440.67×
Arkansas74,0450.78×
Utah73,0690.71×
Hawaii70,8731.44×
Kansas66,8620.74×
New Mexico54,9080.95×
Washington, District of Columbia48,0851.39×
Iowa46,7340.49×
Delaware36,8411.16×
Idaho35,6270.62×
Rhode Island31,0120.85×
Nebraska30,1650.52×
West Virginia26,2500.49×
New Hampshire23,9230.53×
Maine19,6080.48×
Alaska16,6700.68×
North Dakota11,6380.49×
Montana9,3420.29×
South Dakota7,8550.3×
Vermont6,8470.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Job fair audience
BrandAffinityCategory
Services marketing18.13×Business & Career
Entry-level job13.33×Business & Career
Job hunting8.33×Business & Career
Employment website10×Business & Career
Employment agency9.24×Business & Career
Temporary work10.32×Business & Career
Job interview6.94×Business & Career
Part-time8.93×Business & Career
Application for employment10.58×Business & Career
Career development4.86×Business & Career
Online job fair20.22×Business & Career
Indeed.com2.57×Business & Career
Personal finance1.69×Business & Career
Job3.21×Business & Career
Career2.36×Business & Career
Dollar General2.17×Shopping
Customer service2.33×Business & Career
Training2.08×Sports
Manpower Inc.19.19×Business & Career
Craigslist2.22×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Job fair audience
TraitClusterScore
Career OrientationPOWER5.23
Family OrientationCONSERVATISM1.76
Need for SecurityCONSERVATISM1.44
Community OrientationOPEN1.38
Urban LifestyleOPEN1.33
Price SensitivityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Job fair
CountryShare
United States30.8%
India8.3%
Germany5.7%

See Job fair audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Job fair have in United States?

Job fair has an estimated audience of 11,482,680 people in United States, concentrated in California and Texas.

What is the gender split and age of Job fair fans?

49.7% of Job fair fans are female, 50.3% are male, with an average age of 44.6 years.

Which brands do Job fair fans like most?

Job fair fans show strongest brand affinity for Services marketing (18.13×), Entry-level job (13.33×), and Job hunting (8.33×) over the country average.

Where do Job fair fans live in United States?

Job fair fans in United States are most concentrated in California (reach 2,159,100), Texas (reach 1,867,974), and Florida (reach 1,324,310). These three regions account for the largest share of the active audience.

What other brands do Job fair fans also like?

Beyond Job fair itself, the audience over-indexes on Entry-level job (13.33×), Job hunting (8.33×), Employment website (10×), and Employment agency (9.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Job fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.