Professional development Audience in United States

Professional development has an estimated audience of 12,694,772 people in United States. 52.8% are female, 47.2% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Career development, LinkedIn, MSN, Staples (Canada), Livemusic.

The average Professional development fan in United States is 43.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Career development, LinkedIn, MSN, with strongest over-indexing on Career development (7.31× the country average). Demographically, the Professional development audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Professional development fans

Demographic split for Professional development audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.8
Estimated audience size12,694,772

Audience persona

The typical Professional development fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Top regions in United States

Top regions ranked by reach for Professional development in United States
RegionReachAffinity
California1,265,6820.91×
Texas1,127,2281.03×
New York839,5181.18×
Florida761,8960.89×
Illinois479,4721.13×
Pennsylvania471,6851.1×
North Carolina451,8381.18×
Georgia424,2111.08×
Virginia390,6871.26×
Ohio365,4660.93×
Michigan354,7551.07×
Maryland350,9731.61×
Massachusetts322,2861.29×
New Jersey308,3450.96×
Tennessee249,7110.98×
Washington249,5730.98×
Arizona243,7030.94×
Indiana218,3870.94×
Missouri214,2201.05×
Colorado203,4241.02×
Alabama199,6341.13×
Louisiana187,4531.15×
South Carolina179,4560.94×
Wisconsin172,5690.9×
Oklahoma155,9731.11×
Kentucky146,4160.92×
Minnesota143,8280.79×
Connecticut126,7451×
Oregon120,0580.83×
Mississippi119,6841.14×
Arkansas114,5041.09×
Kansas99,6871×
Nevada97,8960.8×
Iowa90,6380.87×
Washington, District of Columbia86,0222.25×
Utah84,1350.74×
New Mexico62,2230.98×
Nebraska53,9640.85×
Hawaii49,6140.91×
Rhode Island49,5861.23×
New Hampshire43,8370.88×
Idaho42,1110.66×
West Virginia41,8020.71×
Delaware39,5321.13×
Maine35,0520.77×
Montana24,4640.69×
Vermont22,0060.99×
North Dakota21,6040.83×
South Dakota20,2310.69×
Alaska19,7200.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Professional development audience
BrandAffinityCategory
Career development7.31×Business & Career
LinkedIn3.05×Internet & Social Media
MSN3.12×News
Staples (Canada)3.7×Business & Career
Livemusic3.06×Music & Radio
Planet Fitness2.28×Sports
Motivational speaking3.75×Business & Career
Job interview4.73×Business & Career
Great Clips3.34×Beauty & Wellness
Hobby Lobby2.02×Home & Garden
Online learning community8.57×Business & Career
Freelancer4.35×Business & Career
Self-employment3.47×Business & Career
Nature1.51×Home & Garden
Lace wig2.7×Beauty & Wellness
Academic degree2.76×Business & Career
Diaper bag3.15×Kids & Family
Happiness1.52×Health
Distance education3.45×Business & Career
Best Buy1.84×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Professional development audience
TraitClusterScore
Career OrientationPOWER3.16
Family OrientationCONSERVATISM1.81
Convenience OrientationPREMIUM1.71
LGBTQ+ IdentityOPEN1.66
SustainabilityBALANCE1.56
Community OrientationOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Professional development
CountryShare
United States20.0%
Italy6.6%
Brazil5.0%

See Professional development audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Professional development have in United States?

Professional development has an estimated audience of 12,694,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Professional development fans?

52.8% of Professional development fans are female, 47.2% are male, with an average age of 43.8 years.

Which brands do Professional development fans like most?

Professional development fans show strongest brand affinity for Career development (7.31×), LinkedIn (3.05×), and MSN (3.12×) over the country average.

Where do Professional development fans live in United States?

Professional development fans in United States are most concentrated in California (reach 1,265,682), Texas (reach 1,127,228), and New York (reach 839,518). These three regions account for the largest share of the active audience.

What other brands do Professional development fans also like?

Beyond Professional development itself, the audience over-indexes on LinkedIn (3.05×), MSN (3.12×), Staples (Canada) (3.7×), and Livemusic (3.06×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.