Rascasse Audience Intelligence

Professional development Audience in United States

A data profile of the people who buy, follow and care about Professional development in United States — modelled from more than twelve digital signal sources. Professional development has an estimated audience of 12,694,772 people in United States.

#1873among Topic in United States#284in Business & Career

The average Professional development fan in United States is 43.8 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Career development, Employment website, Job interview, with strongest over-indexing on Career development (9.36× the country average).

Demographically, the Professional development audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Professional development fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for Career development.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Professional development profile in United States.

Audience size
12.7M
in United States
Gender
52.8%♀
47.2% male
Age
43.8
average years
Country rank
#2812
Topic in United States
Fig. 01

Search interest · 12-month trend

+180%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Professional development fans

52.8% are female, 47.2% are male, average age 43.8.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Professional development audience in United States
MetricValue
Female52.8%
Male47.2%
Average age43.8
Estimated audience size12,694,772
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Professional development audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3919%
40-4924%
50+31%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Professional development audience comes from United States.

Worldwide audience distribution share by country for Professional development
CountryShare
United States20.0%
Italy6.6%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Professional development audience in United States is strongest.

Fig. 05

Top regions by affinity

Professional development fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~100K1.26×
02Louisiana~200K1.25×
03Missouri~300K1.24×
04Idaho~80K1.23×
05Massachusetts~300K1.22×
06Colorado~200K1.21×
07West Virginia~70K1.20×
08North Dakota~30K1.18×
09Oklahoma~200K1.17×
10Connecticut~100K1.17×
11South Dakota~30K1.16×
12Alaska~30K1.13×
13Kentucky~200K1.11×
14Texas~1M1.10×
15Iowa~100K1.09×
16New York~800K1.08×
17Illinois~500K1.07×
18South Carolina~200K1.07×
19North Carolina~400K1.06×
20New Hampshire~50K1.05×
21Rhode Island~40K1.05×
22Ohio~400K1.03×
23Alabama~200K1.03×
24Oregon~100K1.02×
25Kansas~100K1.02×
26Florida~900K1.00×
27Michigan~300K1.00×
28Arizona~300K1.00×
29Tennessee~300K1.00×
30Indiana~200K1.00×
31Georgia~400K0.95×
32Arkansas~100K0.95×
33Nebraska~60K0.93×
34Utah~100K0.92×
35Pennsylvania~400K0.91×
36Maryland~200K0.91×
37Washington, District of Columbia~30K0.90×
38Virginia~300K0.89×
39Vermont~20K0.89×
40Wisconsin~200K0.87×
41Nevada~100K0.87×
42New Jersey~300K0.86×
43New Mexico~60K0.86×
44Montana~30K0.86×
45California~1M0.85×
46Delaware~30K0.85×
47Minnesota~100K0.81×
48Maine~40K0.79×
49Washington~200K0.78×
50Hawaii~30K0.64×
Fig. 06

Affinity by region

Affinity by region — Professional development, United States
0.64×1.00×1.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Professional development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Professional development audience
#·InterestCategoryAffinity×
01Career developmentBusiness & Career9.36×
02Employment websiteBusiness & Career5.18×
03Job interviewBusiness & Career4.70×
04Business schoolBusiness & Career4.37×
05InternshipBusiness & Career4.36×
06Job fairBusiness & Career4.27×
07Entry-level jobBusiness & Career3.67×
08Distance educationBusiness & Career3.65×
09LinkedInInternet & Social Media3.46×
10FreelancerBusiness & Career3.37×
11Master of Business AdministrationBusiness & Career3.17×
12Motivational speakingBusiness & Career3.13×
13InnovationBusiness & Career3.08×
14Sustainable energyHome & Garden2.73×
15Self-employmentBusiness & Career2.63×
16PhilanthropyArts & Culture2.62×
17Academic degreeBusiness & Career2.34×
18Indeed.comBusiness & Career1.92×
19UniversityBusiness & Career1.78×
20IKEAHome & Garden1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Professional development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Professional development audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.53×
Family OrientationCONSERVATISM1.69×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Professional development audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.85×
DIY MentalityTHRILL0.86×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Professional development have in United States?

Professional development has an estimated audience of 12,694,772 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Professional development fans?

52.8% of Professional development fans are female, 47.2% are male, with an average age of 43.8 years.

03

Which brands do Professional development fans like most?

Professional development fans show strongest brand affinity for Career development (9.36×), Employment website (5.18×), and Job interview (4.7×) over the country average.

04

Where do Professional development fans live in United States?

Professional development fans in United States are most concentrated in Texas (reach ~1M), California (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Professional development fans also like?

Beyond Professional development itself, the audience over-indexes on Employment website (5.18×), Job interview (4.7×), Innovation (3.08×), and Distance education (3.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Professional development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Professional development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →