Rascasse Audience Intelligence

Academic degree Audience in United States

A data profile of the people who buy, follow and care about Academic degree in United States — modelled from more than twelve digital signal sources. Academic degree has an estimated audience of 29,493,815 people in United States.

#660among Topic in United States#122in Business & Career

The average Academic degree fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Bachelor's degree, Higher education, with strongest over-indexing on Google News (7.37× the country average).

Demographically, the Academic degree audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academic degree fan in United States is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academic degree profile in United States.

Audience size
29.5M
in United States
Gender
60.3%♀
39.7% male
Age
39.7
average years
Country rank
#952
Topic in United States
Fig. 01

Search interest · 12-month trend

+1116%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academic degree fans

60.3% are female, 39.7% are male, average age 39.7.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Academic degree audience in United States
MetricValue
Female60.3%
Male39.7%
Average age39.7
Estimated audience size29,493,815
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Academic degree audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4923%
50+20%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Academic degree audience comes from United States.

Worldwide audience distribution share by country for Academic degree
CountryShare
United States26.9%
Brazil6.1%
India4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academic degree audience in United States is strongest.

Fig. 05

Top regions by affinity

Academic degree fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~90K1.38×
02North Dakota~80K1.27×
03Idaho~200K1.23×
04South Dakota~80K1.23×
05Texas~3M1.20×
06Montana~100K1.18×
07Delaware~90K1.13×
08Rhode Island~100K1.12×
09Maine~100K1.10×
10Hawaii~100K1.09×
11West Virginia~100K1.07×
12New Hampshire~100K1.07×
13New Mexico~200K1.04×
14Vermont~50K1.03×
15Mississippi~200K1.02×
16Nebraska~200K1.02×
17Washington, District of Columbia~90K1.02×
18Georgia~900K1.01×
19North Carolina~900K1.00×
20Maryland~500K0.99×
21South Carolina~400K0.99×
22Louisiana~400K0.99×
23Arkansas~200K0.99×
24Oklahoma~300K0.98×
25Kansas~200K0.97×
26Massachusetts~600K0.96×
27Alabama~400K0.96×
28Utah~300K0.96×
29Arizona~600K0.95×
30California~3M0.94×
31Colorado~400K0.94×
32Nevada~300K0.94×
33Iowa~200K0.94×
34Indiana~500K0.93×
35Connecticut~300K0.92×
36New Jersey~700K0.91×
37Kentucky~300K0.91×
38Oregon~300K0.91×
39Washington~500K0.90×
40Missouri~400K0.88×
41Minnesota~400K0.88×
42Tennessee~500K0.87×
43Wisconsin~400K0.87×
44Virginia~600K0.86×
45Illinois~800K0.84×
46Pennsylvania~800K0.83×
47Ohio~800K0.83×
48New York~1.5M0.81×
49Michigan~600K0.81×
50Florida~1.5M0.74×
Fig. 06

Affinity by region

Affinity by region — Academic degree, United States
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academic degree audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academic degree audience
#·InterestCategoryAffinity×
01Google NewsNews7.37×
02Master of Science in NursingBusiness & Career6.67×
03AbujaTravel & Leisure5.70×
04Higher education in the United StatesPolitics & Society4.45×
05Online degreeBusiness & Career4.08×
06United States Medical Licensing ExaminationPolitics & Society3.63×
07Bachelor's degreeBusiness & Career3.58×
08Nurse educationKids & Family3.46×
09Undergraduate educationBusiness & Career3.13×
10Teacher educationBusiness & Career2.94×
11Master's degreeBusiness & Career2.86×
12LagosTravel & Leisure2.81×
13Postgraduate educationBusiness & Career2.55×
14Hair ExtensionsBeauty & Wellness2.10×
15UniversityBusiness & Career2.03×
16AfrobeatMusic & Radio1.93×
17CollegeBusiness & Career1.89×
18Higher educationBusiness & Career1.78×
19East Coast hip hopMusic & Radio1.61×
20NursingBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academic degree audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academic degree audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.34×
MindfulnessBALANCE1.18×
Price SensitivityPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academic degree audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
ExtroversionTHRILL0.88×
CreativityOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academic degree have in United States?

Academic degree has an estimated audience of 29,493,815 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Academic degree fans?

60.3% of Academic degree fans are female, 39.7% are male, with an average age of 39.7 years.

03

Which brands do Academic degree fans like most?

Academic degree fans show strongest brand affinity for Google News (7.37×), Bachelor's degree (3.58×), and Higher education (1.78×) over the country average.

04

Where do Academic degree fans live in United States?

Academic degree fans in United States are most concentrated in California (reach ~3M), Texas (reach ~3M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Academic degree fans also like?

Beyond Academic degree itself, the audience over-indexes on Bachelor's degree (3.58×), Higher education (1.78×), Abuja (5.7×), and University (2.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Academic degree audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academic degree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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