Rascasse Audience Intelligence

Abuja Audience in United States

A data profile of the people who buy, follow and care about Abuja in United States — modelled from more than twelve digital signal sources. Abuja has an estimated audience of 7,619,430 people in United States.

#75among City in United States#297among POI in United States#398in Travel & Leisure

The average Abuja fan in United States is 31.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Google News, Cotton On, Time management, with strongest over-indexing on Google News (16.35× the country average).

Demographically, the Abuja audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Abuja fan in United States is balanced, around 31.9 years old, with strong Patriotism tendencies and a notable affinity for Google News.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Abuja profile in United States.

Audience size
7.6M
in United States
Gender
52.0%♀
48.0% male
Age
31.9
average years
Country rank
#4664
POI in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Abuja fans

52.0% are female, 48.0% are male, average age 31.9.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for Abuja audience in United States
MetricValue
Female52.0%
Male48.0%
Average age31.9
Estimated audience size7,619,430
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Abuja audience in United States
Age bracketShare%
16-1938%
20-2924%
30-3917%
40-4913%
50+8%
Fig. 04

Worldwide distribution

27.1%

of the worldwide Abuja audience comes from United States.

Worldwide audience distribution share by country for Abuja
CountryShare
United States27.1%
Nigeria9.0%
France6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Abuja audience in United States is strongest.

Fig. 05

Top regions by affinity

Abuja fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K4.20×
02Maryland~300K1.92×
03Virginia~300K1.55×
04Georgia~400K1.49×
05New York~600K1.35×
06New Jersey~300K1.33×
07Massachusetts~200K1.31×
08Texas~800K1.29×
09Wisconsin~100K1.22×
10Illinois~300K1.10×
11North Carolina~200K1.06×
12Washington~200K1.05×
13Louisiana~100K1.03×
14Connecticut~80K1.02×
15Minnesota~100K1.01×
16Delaware~20K1.00×
17California~800K0.98×
18Pennsylvania~200K0.97×
19Indiana~100K0.96×
20Rhode Island~20K0.95×
21Vermont~10K0.95×
22Maine~30K0.93×
23Alabama~100K0.91×
24Alaska~10K0.91×
25North Dakota~10K0.91×
26Colorado~100K0.90×
27Florida~500K0.89×
28Missouri~100K0.89×
29Kansas~50K0.89×
30Nebraska~30K0.89×
31South Dakota~20K0.89×
32South Carolina~100K0.88×
33Oregon~80K0.87×
34Mississippi~50K0.87×
35Oklahoma~70K0.86×
36Arkansas~50K0.85×
37New Hampshire~30K0.85×
38Montana~20K0.85×
39Ohio~200K0.84×
40Tennessee~100K0.84×
41New Mexico~30K0.84×
42Nevada~60K0.83×
43Iowa~50K0.83×
44Michigan~200K0.82×
45Arizona~100K0.81×
46Idaho~30K0.81×
47Hawaii~30K0.81×
48Kentucky~80K0.80×
49Utah~50K0.80×
50West Virginia~30K0.80×
Fig. 06

Affinity by region

Affinity by region — Abuja, United States
0.80×1.00×4.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Abuja audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Abuja audience
#·InterestCategoryAffinity×
01Les ÉchosNews131.57×
02Serviced apartmentTravel & Leisure32.77×
03RB LeipzigSports24.49×
04Cotton OnFashion & Accessoires23.88×
05Abu DhabiTravel & Leisure22.54×
06Sri LankaTravel & Leisure17.00×
07Google NewsNews16.35×
08Time managementBusiness & Career16.06×
09Discount cardShopping14.81×
10ChandelierHome & Garden11.41×
11NigeriaTravel & Leisure7.61×
12Academic degreeBusiness & Career5.70×
13Indeed.comBusiness & Career5.64×
14Alaska AirlinesTravel & Leisure5.25×
15JetBlueTravel & Leisure4.97×
16Hair ExtensionsBeauty & Wellness4.22×
17Google DriveTechnology & Electronics3.59×
18YouTube MusicInternet & Social Media3.57×
19TikTokInternet & Social Media2.32×
20ClothingFashion & Accessoires1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Abuja audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Abuja audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.84×
Price SensitivityPREMIUM4.48×
Luxury OrientationPREMIUM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Abuja audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.71×
DIY MentalityTHRILL0.78×
IndividualismJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Abuja have in United States?

Abuja has an estimated audience of 7,619,430 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Abuja fans?

52.0% of Abuja fans are female, 48.0% are male, with an average age of 31.9 years.

03

Which brands do Abuja fans like most?

Abuja fans show strongest brand affinity for Google News (16.35×), Cotton On (23.88×), and Time management (16.06×) over the country average.

04

Where do Abuja fans live in United States?

Abuja fans in United States are most concentrated in Texas (reach ~800K), California (reach ~800K), and New York (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Abuja fans also like?

Beyond Abuja itself, the audience over-indexes on Cotton On (23.88×), Time management (16.06×), Indeed.com (5.64×), and Academic degree (5.7×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Abuja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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