Abuja Audience in United States

Abuja has an estimated audience of 7,619,430 people in United States. 52.0% are female, 48.0% are male, average age 31.9. Top regions: Texas, California, New York. Top brand affinities: Time management, Houston Astros, Google News, Hair Extensions, Nigeria.

The average Abuja fan in United States is 31.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Time management, Houston Astros, Google News, with strongest over-indexing on Time management (12.5× the country average). Demographically, the Abuja audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Abuja fans

Demographic split for Abuja audience in United States
MetricValue
Female52.0%
Male48.0%
Average age31.9
Estimated audience size7,619,430

Audience persona

The typical Abuja fan in United States is balanced, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Time management.

Top regions in United States

Top regions ranked by reach for Abuja in United States
RegionReachAffinity
Texas874,9931.34×
California843,9311.01×
New York641,4181.51×
Florida480,0240.93×
Georgia382,6901.63×
Virginia321,8241.73×
Illinois289,7771.14×
New Jersey283,8191.46×
Maryland267,5762.04×
Pennsylvania243,0770.95×
North Carolina240,7801.05×
Massachusetts207,4891.38×
Ohio193,9520.83×
Washington172,3711.13×
Michigan153,8970.77×
Indiana130,1300.93×
Tennessee125,4630.82×
Arizona123,4280.79×
Wisconsin119,3281.04×
Washington, District of Columbia115,1555.03×
Missouri113,7210.93×
Minnesota109,8451.01×
Colorado108,9440.91×
Alabama94,1360.88×
Louisiana92,4470.94×
South Carolina88,5890.77×
Connecticut74,4990.97×
Oregon73,7880.84×
Kentucky68,2730.71×
Oklahoma65,8790.78×
Nevada62,6010.85×
Utah51,0080.75×
Mississippi48,2540.77×
Iowa46,5740.74×
Kansas46,4310.77×
Arkansas44,9090.72×
Nebraska27,1670.71×
Idaho23,6480.62×
Maine23,3790.86×
New Mexico22,8380.6×
Hawaii22,5900.69×
Rhode Island21,8840.9×
Delaware20,2740.96×
New Hampshire19,5370.65×
West Virginia18,9690.53×
South Dakota12,2160.69×
North Dakota11,4980.73×
Vermont10,0200.75×
Montana9,9010.47×
Alaska8,5180.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abuja audience
BrandAffinityCategory
Time management12.5×Business & Career
Houston Astros9.64×Sports
Google News6.28×News
Hair Extensions5.34×Beauty & Wellness
Nigeria6.5×Travel & Leisure
Planet Fitness3.19×Sports
Abu Dhabi22.33×Travel & Leisure
Los Angeles Dodgers5.49×Sports
Alaska Airlines5.61×Travel & Leisure
Google Drive3.02×Technology & Electronics
Primeira Liga20×Sports
Academic degree3.72×Business & Career
Toyota Supra9.3×Cars & Mobility
Hair tutorials8.21×Beauty & Wellness
Diaper bag3.99×Kids & Family
Disneyland Paris7.09×Travel & Leisure
YouTube Music3.34×Internet & Social Media
Burj Al Arab20×Travel & Leisure
Atlanta Hawks5.53×Sports
Indeed.com2.38×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abuja audience
TraitClusterScore
Price SensitivityPREMIUM2.76
PatriotismCONSERVATISM1.84
Luxury OrientationPREMIUM1.79
LGBTQ+ IdentityOPEN1.66
Quality AwarenessPREMIUM1.31
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Abuja
CountryShare
United States27.1%
Nigeria9.0%
France6.5%

See Abuja audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Abuja have in United States?

Abuja has an estimated audience of 7,619,430 people in United States, concentrated in Texas and California.

What is the gender split and age of Abuja fans?

52.0% of Abuja fans are female, 48.0% are male, with an average age of 31.9 years.

Which brands do Abuja fans like most?

Abuja fans show strongest brand affinity for Time management (12.5×), Houston Astros (9.64×), and Google News (6.28×) over the country average.

Where do Abuja fans live in United States?

Abuja fans in United States are most concentrated in Texas (reach 874,993), California (reach 843,931), and New York (reach 641,418). These three regions account for the largest share of the active audience.

What other brands do Abuja fans also like?

Beyond Abuja itself, the audience over-indexes on Houston Astros (9.64×), Google News (6.28×), Hair Extensions (5.34×), and Nigeria (6.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abuja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.