Abuja Audience in United States

Abuja logo

Abuja has an estimated audience of 7,619,430 people in United States. 52.0% are female, 48.0% are male, average age 31.9. Top regions: Texas, California, New York. Top brand affinities: Nuts (film), Progressive rock, Product design, Emperor Entertainment Group, Iowa Hawkeyes.

The average Abuja fan in United States is 31.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Nuts (film), Progressive rock, Product design, with strongest over-indexing on Nuts (film) (20× the country average). Demographically, the Abuja audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Price Sensitivity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Abuja fans

Demographic split for Abuja audience in United States
MetricValue
Female52.0%
Male48.0%
Average age31.9
Estimated audience size7,619,430

Audience persona

The typical Abuja fan in United States is balanced, around 31.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Nuts (film).

Top regions in United States

Top regions ranked by reach for Abuja in United States
RegionReachAffinity
Texas874,9931.34×
California843,9311.01×
New York641,4181.51×
Florida480,0240.93×
Georgia382,6901.63×
Virginia321,8241.73×
Illinois289,7771.14×
New Jersey283,8191.46×
Maryland267,5762.04×
Pennsylvania243,0770.95×
North Carolina240,7801.05×
Massachusetts207,4891.38×
Ohio193,9520.83×
Washington172,3711.13×
Michigan153,8970.77×
Indiana130,1300.93×
Tennessee125,4630.82×
Arizona123,4280.79×
Wisconsin119,3281.04×
Washington, District of Columbia115,1555.03×
Missouri113,7210.93×
Minnesota109,8451.01×
Colorado108,9440.91×
Alabama94,1360.88×
Louisiana92,4470.94×
South Carolina88,5890.77×
Connecticut74,4990.97×
Oregon73,7880.84×
Kentucky68,2730.71×
Oklahoma65,8790.78×
Nevada62,6010.85×
Utah51,0080.75×
Mississippi48,2540.77×
Iowa46,5740.74×
Kansas46,4310.77×
Arkansas44,9090.72×
Nebraska27,1670.71×
Idaho23,6480.62×
Maine23,3790.86×
New Mexico22,8380.6×
Hawaii22,5900.69×
Rhode Island21,8840.9×
Delaware20,2740.96×
New Hampshire19,5370.65×
West Virginia18,9690.53×
South Dakota12,2160.69×
North Dakota11,4980.73×
Vermont10,0200.75×
Montana9,9010.47×
Alaska8,5180.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Abuja audience
BrandAffinityCategory
Nuts (film)20×Movies & TV
Progressive rock6.8×Music & Radio
Product design4.21×Business & Career
Emperor Entertainment Group20×Business & Career
Iowa Hawkeyes12.35×Sports
Electrolyte6.64×Health
Emigrate (band)12.18×Music & Radio
Urban Outfitters1.84×Shopping
UK garage5.36×Music & Radio
Isometric exercise7.44×Sports
Pro-Ject3.31×Music & Radio
Nebraska Cornhuskers football2.75×Sports
JDSU2.17×Business & Career
Stamp collecting3.32×Home & Garden
Queens College, City University of New YorkBusiness & Career
Elsword10.56×Games
La Provence14.44×News
Staycation2.09×Home & Garden
La Opinión4.46×News
Jesse Plemons2.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Abuja audience
TraitClusterScore
Price SensitivityPREMIUM2.76
PatriotismCONSERVATISM1.84
Luxury OrientationPREMIUM1.79
LGBTQ+ IdentityOPEN1.66
Quality AwarenessPREMIUM1.31
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Abuja
CountryShare
United States27.1%
Nigeria9.0%
France6.5%

See Abuja audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Abuja have in United States?

Abuja has an estimated audience of 7,619,430 people in United States, concentrated in Texas and California.

What is the gender split and age of Abuja fans?

52.0% of Abuja fans are female, 48.0% are male, with an average age of 31.9 years.

Which brands do Abuja fans like most?

Abuja fans show strongest brand affinity for Nuts (film) (20×), Progressive rock (6.8×), and Product design (4.21×) over the country average.

Where do Abuja fans live in United States?

Abuja fans in United States are most concentrated in Texas (reach 874,993), California (reach 843,931), and New York (reach 641,418). These three regions account for the largest share of the active audience.

What other brands do Abuja fans also like?

Beyond Abuja itself, the audience over-indexes on Progressive rock (6.8×), Product design (4.21×), Emperor Entertainment Group (20×), and Iowa Hawkeyes (12.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Abuja. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.