Abu Dhabi Audience in United States
Abu Dhabi has an estimated audience of 1,219,650 people in United States. 42.2% are female, 57.8% are male, average age 37.5. Top regions: California, Texas, New York. Top brand affinities: Abuja, New Cairo, Louvre Abu Dhabi, Riyadh, Cairo.
The average Abu Dhabi fan in United States is 37.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Abuja, New Cairo, Louvre Abu Dhabi, with strongest over-indexing on Abuja (22.54× the country average). Demographically, the Abu Dhabi audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Abu Dhabi fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 37.5 |
| Estimated audience size | 1,219,650 |
Audience persona
The typical Abu Dhabi fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Abuja.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 162,586 | 1.21× |
| Texas | 109,546 | 1.04× |
| New York | 107,754 | 1.58× |
| Florida | 96,896 | 1.17× |
| Illinois | 48,690 | 1.2× |
| Georgia | 44,005 | 1.17× |
| Pennsylvania | 43,625 | 1.06× |
| North Carolina | 40,622 | 1.11× |
| New Jersey | 40,381 | 1.3× |
| Virginia | 40,147 | 1.35× |
| Massachusetts | 38,689 | 1.61× |
| Ohio | 34,916 | 0.93× |
| Michigan | 29,145 | 0.91× |
| Washington | 26,994 | 1.1× |
| Maryland | 23,442 | 1.12× |
| Arizona | 23,054 | 0.93× |
| Tennessee | 21,842 | 0.89× |
| Indiana | 19,858 | 0.89× |
| Colorado | 19,228 | 1× |
| South Carolina | 17,392 | 0.95× |
| Missouri | 16,924 | 0.86× |
| Minnesota | 16,486 | 0.94× |
| Connecticut | 16,068 | 1.31× |
| Wisconsin | 15,539 | 0.85× |
| Alabama | 13,446 | 0.79× |
| Oregon | 13,218 | 0.95× |
| Kentucky | 12,525 | 0.82× |
| Louisiana | 12,161 | 0.77× |
| Utah | 11,610 | 1.06× |
| Nevada | 11,463 | 0.97× |
| Oklahoma | 11,340 | 0.84× |
| Iowa | 8,192 | 0.82× |
| Kansas | 7,920 | 0.82× |
| Arkansas | 7,673 | 0.76× |
| Mississippi | 6,859 | 0.68× |
| Washington, District of Columbia | 6,752 | 1.84× |
| New Hampshire | 6,007 | 1.25× |
| Hawaii | 5,885 | 1.12× |
| Idaho | 5,081 | 0.83× |
| Nebraska | 4,846 | 0.79× |
| Maine | 4,831 | 1.11× |
| New Mexico | 4,609 | 0.75× |
| West Virginia | 4,247 | 0.75× |
| Rhode Island | 4,004 | 1.03× |
| Delaware | 3,083 | 0.92× |
| Montana | 2,797 | 0.83× |
| Alaska | 2,196 | 0.84× |
| Vermont | 2,162 | 1.01× |
| South Dakota | 2,003 | 0.71× |
| North Dakota | 1,840 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Abuja | 22.54× | Travel & Leisure |
| New Cairo | 57.46× | Travel & Leisure |
| Louvre Abu Dhabi | 78.5× | Arts & Culture |
| Riyadh | 37.24× | Travel & Leisure |
| Cairo | 26× | Travel & Leisure |
| Emirate of Abu Dhabi | 56.54× | Travel & Leisure |
| Iran | 13.39× | Travel & Leisure |
| Northern coast of Egypt | 48.92× | Travel & Leisure |
| Sheikh Zayed City | 45.36× | Travel & Leisure |
| Dammam | 32.46× | Travel & Leisure |
| Indeed.com | 3.72× | Business & Career |
| 6th of October City | 34.48× | Travel & Leisure |
| El-Tagamu El Khames | 38.84× | Politics & Society |
| The Economist | 9.01× | Business & Career |
| Cairo Festival City | 39.7× | Travel & Leisure |
| Arab world | 10.15× | Travel & Leisure |
| Final Destination | 3.75× | Movies & TV |
| The Atlantic | 9.74× | News |
| German University in Cairo | 33.91× | Business & Career |
| Hair tutorials | 9.75× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.13 |
| Travelling | THRILL | 2.12 |
| Career Orientation | POWER | 2.12 |
| Design Affinity | PREMIUM | 1.86 |
| Luxury Orientation | PREMIUM | 1.79 |
| Price Sensitivity | PREMIUM | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United Arab Emirates | 17.8% |
| Saudi Arabia | 13.2% |
| India | 6.4% |
See Abu Dhabi audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
Frequently asked questions
How many fans does Abu Dhabi have in United States?
Abu Dhabi has an estimated audience of 1,219,650 people in United States, concentrated in California and Texas.
What is the gender split and age of Abu Dhabi fans?
42.2% of Abu Dhabi fans are female, 57.8% are male, with an average age of 37.5 years.
Which brands do Abu Dhabi fans like most?
Abu Dhabi fans show strongest brand affinity for Abuja (22.54×), New Cairo (57.46×), and Louvre Abu Dhabi (78.5×) over the country average.
Where do Abu Dhabi fans live in United States?
Abu Dhabi fans in United States are most concentrated in California (reach 162,586), Texas (reach 109,546), and New York (reach 107,754). These three regions account for the largest share of the active audience.
What other brands do Abu Dhabi fans also like?
Beyond Abu Dhabi itself, the audience over-indexes on New Cairo (57.46×), Louvre Abu Dhabi (78.5×), Riyadh (37.24×), and Cairo (26×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Abu Dhabi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.