Rascasse Audience Intelligence

Iran Audience in United States

A data profile of the people who buy, follow and care about Iran in United States — modelled from more than twelve digital signal sources. Iran has an estimated audience of 5,429,645 people in United States.

#72among Country in United States#421among POI in United States#530in Travel & Leisure

The average Iran fan in United States is 38.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Tehran, Esteghlal F.C., Shohreh Aghdashloo, with strongest over-indexing on Tehran (38.52× the country average).

Demographically, the Iran audience skews balanced with an average age of 38.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iran fan in United States is balanced, around 38.3 years old, with strong Design Affinity tendencies and a notable affinity for Tehran.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iran profile in United States.

Audience size
5.4M
in United States
Gender
50.5%♀
49.5% male
Age
38.3
average years
Country rank
#6212
POI in United States
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iran fans

50.5% are female, 49.5% are male, average age 38.3.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Iran audience in United States
MetricValue
Female50.5%
Male49.5%
Average age38.3
Estimated audience size5,429,645
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Iran audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Iran audience comes from United States.

Worldwide audience distribution share by country for Iran
CountryShare
India10.9%
United States8.2%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iran audience in United States is strongest.

Fig. 05

Top regions by affinity

Iran fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.51×
02Virginia~200K1.26×
03California~700K1.25×
04Massachusetts~100K1.25×
05New York~400K1.24×
06New Hampshire~30K1.24×
07Washington~100K1.23×
08New Jersey~200K1.21×
09Connecticut~60K1.15×
10Maine~20K1.14×
11Pennsylvania~200K1.09×
12Illinois~200K1.08×
13Maryland~100K1.08×
14Hawaii~30K1.08×
15Vermont~10K1.06×
16Alaska~10K1.05×
17Arizona~100K1.04×
18Rhode Island~20K1.04×
19Ohio~200K1.03×
20Michigan~100K1.03×
21Oregon~60K1.01×
22Wisconsin~80K1.00×
23Minnesota~80K1.00×
24Montana~20K1.00×
25Utah~50K0.99×
26North Dakota~10K0.99×
27Colorado~80K0.98×
28Nevada~50K0.98×
29Florida~400K0.97×
30Idaho~30K0.96×
31West Virginia~20K0.96×
32Missouri~80K0.95×
33Kentucky~60K0.92×
34Kansas~40K0.92×
35Tennessee~100K0.91×
36Oklahoma~60K0.91×
37Texas~400K0.89×
38Georgia~100K0.89×
39North Carolina~100K0.89×
40Indiana~90K0.88×
41South Carolina~70K0.88×
42South Dakota~10K0.87×
43New Mexico~20K0.86×
44Nebraska~20K0.86×
45Delaware~10K0.86×
46Alabama~60K0.85×
47Arkansas~40K0.85×
48Iowa~40K0.83×
49Louisiana~60K0.79×
50Mississippi~30K0.67×
Fig. 06

Affinity by region

Affinity by region — Iran, United States
0.67×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iran audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iran audience
#·InterestCategoryAffinity×
01GEM TVMovies & TV53.97×
02Persepolis F.C.Sports53.48×
03Esteghlal F.C.Sports52.82×
04Shohreh AghdashlooMovies & TV52.05×
05EbiMusic & Radio51.14×
06GoogooshMusic & Radio50.44×
07Afghanistan national cricket teamSports42.96×
08TehranTravel & Leisure38.52×
09University of TehranBusiness & Career32.20×
10Iraqi KurdistanPolitics & Society26.90×
11KurdistanTravel & Leisure24.82×
12KarbalaTravel & Leisure21.45×
13Chiwetel EjioforMovies & TV15.49×
14KabulTravel & Leisure15.21×
15AfghanistanTravel & Leisure13.63×
16BaghdadTravel & Leisure13.22×
17Miles TellerMovies & TV10.84×
18IraqTravel & Leisure8.63×
19TurkeyTravel & Leisure6.55×
20AmtrakCars & Mobility4.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iran audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iran audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.30×
Luxury OrientationPREMIUM1.77×
SpiritualityBALANCE1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iran audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.86×
Family OrientationCONSERVATISM0.98×
Community OrientationOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iran have in United States?

Iran has an estimated audience of 5,429,645 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Iran fans?

50.5% of Iran fans are female, 49.5% are male, with an average age of 38.3 years.

03

Which brands do Iran fans like most?

Iran fans show strongest brand affinity for Tehran (38.52×), Esteghlal F.C. (52.82×), and Shohreh Aghdashloo (52.05×) over the country average.

04

Where do Iran fans live in United States?

Iran fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Iran fans also like?

Beyond Iran itself, the audience over-indexes on Esteghlal F.C. (52.82×), Shohreh Aghdashloo (52.05×), Persepolis F.C. (53.48×), and Kabul (15.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Iran audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iran. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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