Rascasse Audience Intelligence

Canada Audience in United States

A data profile of the people who buy, follow and care about Canada in United States — modelled from more than twelve digital signal sources. Canada has an estimated audience of 41,667,301 people in United States.

#4among Country in United States#20among POI in United States#40in Travel & Leisure

The average Canada fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Country, Ottawa, North America, with strongest over-indexing on Country (2.67× the country average).

Demographically, the Canada audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canada fan in United States is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Country.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canada profile in United States.

Audience size
41.7M
in United States
Gender
52.3%♀
47.7% male
Age
41.6
average years
Country rank
#544
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canada fans

52.3% are female, 47.7% are male, average age 41.6.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Canada audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.6
Estimated audience size41,667,301
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Canada audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Canada audience comes from United States.

Worldwide audience distribution share by country for Canada
CountryShare
United States16.8%
Canada7.8%
Brazil7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canada audience in United States is strongest.

Fig. 05

Top regions by affinity

Canada fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~400K3.18×
02Massachusetts~1M1.30×
03North Dakota~100K1.26×
04Washington~1M1.25×
05Maine~200K1.14×
06New York~2.5M1.13×
07Minnesota~700K1.10×
08Vermont~80K1.09×
09Michigan~1M1.08×
10Virginia~1M1.08×
11Georgia~1.5M1.07×
12New Jersey~1M1.07×
13Maryland~800K1.07×
14Texas~4M1.06×
15Oregon~500K1.05×
16California~5M1.04×
17Connecticut~400K1.04×
18Montana~100K1.04×
19New Hampshire~200K1.03×
20Florida~3M1.02×
21Alaska~90K0.99×
22Illinois~1.5M0.98×
23Idaho~200K0.98×
24Wisconsin~600K0.97×
25Hawaii~200K0.97×
26Utah~400K0.96×
27South Dakota~90K0.96×
28Rhode Island~100K0.95×
29Pennsylvania~1.5M0.94×
30North Carolina~1M0.93×
31Indiana~700K0.93×
32Nevada~400K0.93×
33Kansas~300K0.93×
34Iowa~300K0.92×
35Colorado~600K0.91×
36Kentucky~500K0.90×
37Oklahoma~400K0.90×
38Missouri~600K0.89×
39Nebraska~200K0.89×
40Ohio~1M0.88×
41South Carolina~500K0.86×
42Arizona~700K0.85×
43Delaware~100K0.84×
44New Mexico~200K0.83×
45Tennessee~700K0.82×
46Louisiana~400K0.82×
47Arkansas~300K0.82×
48West Virginia~200K0.81×
49Mississippi~300K0.79×
50Alabama~400K0.71×
Fig. 06

Affinity by region

Affinity by region — Canada, United States
0.71×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canada audience
#·InterestCategoryAffinity×
01The MusketeerMovies & TV14.45×
02LycamobileTechnology & Electronics11.55×
03Zachary LeviMovies & TV8.49×
04Hop (film)Movies & TV7.84×
05Brian Cox (physicist)Movies & TV7.66×
06Stevie WonderMusic & Radio6.64×
07OttawaTravel & Leisure4.95×
08TorontoTravel & Leisure3.05×
09OntarioTravel & Leisure3.02×
10CountryTravel & Leisure2.67×
11PowerballGames1.81×
12United States SenatePolitics & Society1.73×
13SiblingKids & Family1.67×
14AustraliaTravel & Leisure1.63×
15North AmericaTravel & Leisure1.58×
16ElectionPolitics & Society1.58×
17Staples Inc.Business & Career1.54×
18Survival skillsPolitics & Society1.54×
19Yahoo! NewsNews1.52×
20Short filmMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canada audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.39×
Community OrientationOPEN1.36×
IndividualismJOY1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canada audience · Rather not
TraitClusterDeviationScore
Urban LifestyleOPEN1.06×
Pet OwnershipJOY1.06×
Luxury OrientationPREMIUM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canada have in United States?

Canada has an estimated audience of 41,667,301 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canada fans?

52.3% of Canada fans are female, 47.7% are male, with an average age of 41.6 years.

03

Which brands do Canada fans like most?

Canada fans show strongest brand affinity for Country (2.67×), Ottawa (4.95×), and North America (1.58×) over the country average.

04

Where do Canada fans live in United States?

Canada fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Canada fans also like?

Beyond Canada itself, the audience over-indexes on Ottawa (4.95×), North America (1.58×), Stevie Wonder (6.64×), and Hop (film) (7.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See Canada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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