Canada Audience in United States

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Canada has an estimated audience of 41,667,301 people in United States. 52.3% are female, 47.7% are male, average age 41.6. Top regions: California, Texas, Florida. Top brand affinities: Country, Ottawa, North America, Hop (film), Powerball.

The average Canada fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Country, Ottawa, North America, with strongest over-indexing on Country (2.67× the country average). Demographically, the Canada audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Extroversion, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of Canada fans

Demographic split for Canada audience in United States
MetricValue
Female52.3%
Male47.7%
Average age41.6
Estimated audience size41,667,301

Audience persona

The typical Canada fan in United States is balanced, around 41.6 years old, with strong Extroversion tendencies and a notable affinity for Country.

Top regions in United States

Top regions ranked by reach for Canada in United States
RegionReachAffinity
California5,132,7891.12×
Texas3,899,5261.09×
Florida3,175,2621.13×
New York2,973,8981.28×
Illinois1,492,1201.07×
Pennsylvania1,428,4961.02×
Georgia1,417,3591.1×
Michigan1,313,9041.21×
New Jersey1,260,7881.19×
Ohio1,255,5840.98×
North Carolina1,200,7760.96×
Washington1,184,0661.42×
Virginia1,144,6651.13×
Massachusetts1,011,4791.23×
Maryland800,0521.12×
Tennessee758,4340.91×
Indiana748,5490.98×
Minnesota707,2011.18×
Wisconsin647,2031.03×
Colorado647,1200.99×
Missouri608,5210.91×
Arizona593,1780.7×
South Carolina553,9430.88×
Oregon543,4951.14×
Kentucky464,7200.89×
Connecticut460,8901.1×
Louisiana447,1310.83×
Oklahoma417,1480.9×
Nevada407,7951.01×
Utah365,4320.98×
Iowa328,1670.96×
Alabama324,0910.56×
Kansas291,7810.89×
Arkansas282,9230.82×
Mississippi268,0990.78×
Idaho195,0950.93×
Nebraska183,4460.88×
Hawaii179,8611×
Maine178,6561.2×
New Hampshire177,9451.08×
New Mexico174,9520.84×
Washington, District of Columbia160,1001.28×
West Virginia156,9420.81×
Rhode Island120,5990.91×
Montana120,1911.04×
North Dakota104,8561.22×
Delaware98,2510.85×
South Dakota83,6770.87×
Vermont80,7221.1×
Alaska70,8120.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canada audience
BrandAffinityCategory
Country2.67×Travel & Leisure
Ottawa4.95×Travel & Leisure
North America1.58×Travel & Leisure
Hop (film)7.84×Movies & TV
Powerball1.81×Games
Stevie Wonder6.64×Music & Radio
Zachary Levi8.49×Movies & TV
Toronto3.05×Travel & Leisure
Australia1.63×Travel & Leisure
Ontario3.02×Travel & Leisure
Sibling1.67×Kids & Family
The Musketeer14.45×Movies & TV
Lycamobile11.55×Technology & Electronics
Short film1.51×Movies & TV
Survival skills1.54×Politics & Society
Staples Inc.1.54×Business & Career
Yahoo! News1.52×News
United States Senate1.73×Politics & Society
Election1.58×Politics & Society
CarGurus1.63×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canada audience
TraitClusterScore
ExtroversionTHRILL1.15
SustainabilityBALANCE1.11
Social Media UsageJOY1.1
Sports ActivityPOWER1.08
Early Adopter MentalityPOWER1.06
Risk AppetiteTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Canada
CountryShare
United States16.8%
Canada7.9%
Brazil7.4%

See Canada audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does Canada have in United States?

Canada has an estimated audience of 41,667,301 people in United States, concentrated in California and Texas.

What is the gender split and age of Canada fans?

52.3% of Canada fans are female, 47.7% are male, with an average age of 41.6 years.

Which brands do Canada fans like most?

Canada fans show strongest brand affinity for Country (2.67×), Ottawa (4.95×), and North America (1.58×) over the country average.

Where do Canada fans live in United States?

Canada fans in United States are most concentrated in California (reach 5,132,789), Texas (reach 3,899,526), and Florida (reach 3,175,262). These three regions account for the largest share of the active audience.

What other brands do Canada fans also like?

Beyond Canada itself, the audience over-indexes on Ottawa (4.95×), North America (1.58×), Hop (film) (7.84×), and Powerball (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.