Rascasse Audience Intelligence

Ontario Audience in United States

A data profile of the people who buy, follow and care about Ontario in United States — modelled from more than twelve digital signal sources. Ontario has an estimated audience of 13,227,860 people in United States.

#54among Region in United States#155among POI in United States#241in Travel & Leisure

The average Ontario fan in United States is 41.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup, Canada, Anne Hathaway, with strongest over-indexing on FIFA World Cup (2.85× the country average).

Demographically, the Ontario audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ontario fan in United States is balanced, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ontario profile in United States.

Audience size
13.2M
in United States
Gender
52.7%♀
47.3% male
Age
41.6
average years
Country rank
#2685
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ontario fans

52.7% are female, 47.3% are male, average age 41.6.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Ontario audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.6
Estimated audience size13,227,860
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Ontario audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Ontario audience comes from United States.

Worldwide audience distribution share by country for Ontario
CountryShare
Canada29.8%
United States27.3%
United Kingdom4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ontario audience in United States is strongest.

Fig. 05

Top regions by affinity

Ontario fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~500K7.16×
02California~5M3.34×
03Oregon~400K2.45×
04Washington~300K1.22×
05Wisconsin~200K1.21×
06Minnesota~200K1.11×
07Ohio~400K1.07×
08Utah~100K1.07×
09Maine~50K1.07×
10New York~800K1.06×
11Vermont~20K1.06×
12Michigan~400K1.04×
13North Dakota~30K1.01×
14Alaska~30K1.00×
15Nevada~100K0.98×
16Montana~40K0.96×
17New Hampshire~50K0.94×
18Washington, District of Columbia~40K0.94×
19Virginia~300K0.93×
20Massachusetts~200K0.92×
21Illinois~400K0.86×
22Hawaii~50K0.86×
23Arizona~200K0.85×
24Colorado~200K0.84×
25South Dakota~20K0.81×
26Iowa~90K0.80×
27New Jersey~300K0.79×
28Florida~700K0.78×
29Pennsylvania~300K0.77×
30Maryland~200K0.77×
31Kansas~80K0.77×
32Nebraska~50K0.77×
33Texas~900K0.76×
34Connecticut~100K0.76×
35Rhode Island~30K0.76×
36Georgia~300K0.75×
37Indiana~200K0.73×
38North Carolina~300K0.70×
39Arkansas~80K0.70×
40New Mexico~50K0.70×
41Missouri~100K0.69×
42Tennessee~200K0.68×
43Delaware~20K0.68×
44Oklahoma~100K0.67×
45Kentucky~100K0.66×
46West Virginia~40K0.66×
47South Carolina~100K0.65×
48Alabama~100K0.62×
49Louisiana~100K0.58×
50Mississippi~60K0.53×
Fig. 06

Affinity by region

Affinity by region — Ontario, United States
0.53×1.00×7.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ontario audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ontario audience
#·InterestCategoryAffinity×
01Tim HortonSports5.50×
02Anne HathawayMovies & TV5.03×
03TrivagoTravel & Leisure5.03×
04La LigaSports4.59×
05CanadaTravel & Leisure3.02×
06FIFA World CupSports2.85×
07Web serverTechnology & Electronics2.79×
08Staples (Canada)Business & Career2.57×
09Burger KingFood & Beverages2.54×
10Virtual realityTechnology & Electronics2.16×
11Real propertyHome & Garden2.15×
12Solar energyHome & Garden1.93×
13Creative CommonsTechnology & Electronics1.83×
14InnovationBusiness & Career1.79×
15CBS SportsMovies & TV1.77×
16SwimmingSports1.64×
17Theme parksTravel & Leisure1.60×
18RedditInternet & Social Media1.58×
19RadioTechnology & Electronics1.57×
20MSNNews1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ontario audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ontario audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.71×
Community OrientationOPEN1.40×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ontario audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Family OrientationCONSERVATISM0.87×
Quality AwarenessPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ontario have in United States?

Ontario has an estimated audience of 13,227,860 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ontario fans?

52.7% of Ontario fans are female, 47.3% are male, with an average age of 41.6 years.

03

Which brands do Ontario fans like most?

Ontario fans show strongest brand affinity for FIFA World Cup (2.85×), Canada (3.02×), and Anne Hathaway (5.03×) over the country average.

04

Where do Ontario fans live in United States?

Ontario fans in United States are most concentrated in California (reach ~5M), Texas (reach ~900K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Ontario fans also like?

Beyond Ontario itself, the audience over-indexes on Canada (3.02×), Anne Hathaway (5.03×), Burger King (2.54×), and Tim Horton (5.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Ontario audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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