Ontario Audience in United States

Ontario logo

Ontario has an estimated audience of 13,227,860 people in United States. 52.7% are female, 47.3% are male, average age 41.6. Top regions: California, Texas, New York. Top brand affinities: Goop, Israel, Progressive rock, Wok, Grinch.

The average Ontario fan in United States is 41.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Goop, Israel, Progressive rock, with strongest over-indexing on Goop (14.1× the country average). Demographically, the Ontario audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Ontario fans

Demographic split for Ontario audience in United States
MetricValue
Female52.7%
Male47.3%
Average age41.6
Estimated audience size13,227,860

Audience persona

The typical Ontario fan in United States is balanced, around 41.6 years old, with strong Risk Appetite tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Ontario in United States
RegionReachAffinity
California3,848,3242.65×
Texas968,9770.85×
New York852,5241.15×
Florida781,8430.87×
Ohio455,7581.12×
Illinois412,0990.94×
Michigan403,7351.17×
Pennsylvania385,0410.86×
Washington355,2371.34×
Virginia348,6871.08×
Georgia333,9290.82×
North Carolina318,5160.8×
New Jersey299,7690.89×
Oregon274,2961.81×
Massachusetts271,6131.04×
Arizona246,9760.91×
Idaho235,1123.54×
Minnesota232,6871.23×
Wisconsin222,6611.12×
Tennessee199,4650.75×
Maryland197,1430.87×
Colorado195,0920.94×
Indiana192,9540.8×
Missouri159,0490.75×
South Carolina140,5170.71×
Utah135,4081.14×
Nevada130,9431.02×
Alabama125,3880.68×
Kentucky119,0890.72×
Connecticut108,0370.81×
Louisiana102,7340.6×
Oklahoma100,3860.68×
Iowa91,4620.84×
Kansas82,6880.79×
Arkansas77,3970.71×
Mississippi56,4220.52×
Maine55,7901.18×
Nebraska53,3910.8×
Hawaii52,6820.93×
New Hampshire52,1071×
New Mexico47,2740.71×
Washington, District of Columbia40,2601.01×
West Virginia39,7160.64×
Montana36,2340.99×
Rhode Island32,9530.78×
Alaska28,2171×
North Dakota27,6131.02×
Vermont25,5711.1×
Delaware25,1210.69×
South Dakota23,8760.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ontario audience
BrandAffinityCategory
Goop14.1×Internet & Social Media
Israel4.69×Travel & Leisure
Progressive rock4.07×Music & Radio
Wok10.43×Food & Beverages
Grinch5.64×Movies & TV
Elsword21.86×Games
Google Home8.57×Technology & Electronics
Governor of Michigan9.78×Politics & Society
Vocal harmony5.96×Music & Radio
Nationality2.61×Politics & Society
headspace11.13×Health
Hibachi8.56×Food & Beverages
Grace Slick9.3×Music & Radio
Cherish (group)10.03×Music & Radio
Guitarist (magazine)9.98×Music & Radio
Jeep Wagoneer4.77×Cars & Mobility
No Escape (1994 film)9.12×Movies & TV
El Paso County, Colorado9.61×Travel & Leisure
Gift registry9.42×Kids & Family
Panama2.52×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ontario audience
TraitClusterScore
Risk AppetiteTHRILL2.84
Luxury OrientationPREMIUM1.79
PatriotismCONSERVATISM1.5
ExtroversionTHRILL1.45
Community OrientationOPEN1.39
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Ontario
CountryShare
Canada29.8%
United States27.3%
United Kingdom4.1%

See Ontario audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Ontario have in United States?

Ontario has an estimated audience of 13,227,860 people in United States, concentrated in California and Texas.

What is the gender split and age of Ontario fans?

52.7% of Ontario fans are female, 47.3% are male, with an average age of 41.6 years.

Which brands do Ontario fans like most?

Ontario fans show strongest brand affinity for Goop (14.1×), Israel (4.69×), and Progressive rock (4.07×) over the country average.

Where do Ontario fans live in United States?

Ontario fans in United States are most concentrated in California (reach 3,848,324), Texas (reach 968,977), and New York (reach 852,524). These three regions account for the largest share of the active audience.

What other brands do Ontario fans also like?

Beyond Ontario itself, the audience over-indexes on Israel (4.69×), Progressive rock (4.07×), Wok (10.43×), and Grinch (5.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ontario. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.