Rascasse Audience Intelligence

Swimming Audience in United States

A data profile of the people who buy, follow and care about Swimming in United States — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 39,144,985 people in United States.

#9among Sport in United States#427among Topic in United States#31in Sports

The average Swimming fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Self-confidence, Google News, Men's clothing, with strongest over-indexing on Self-confidence (3.36× the country average).

Demographically, the Swimming audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Quality Awareness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swimming fan in United States is balanced, around 42.9 years old, with strong Quality Awareness tendencies and a notable affinity for Self-confidence.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swimming profile in United States.

Audience size
39.1M
in United States
Gender
52.3%♀
47.7% male
Age
42.9
average years
Country rank
#593
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swimming fans

52.3% are female, 47.7% are male, average age 42.9.

Fig. 02

Gender split

52.3%
Female
47.7%
Male
Demographic split for Swimming audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.9
Estimated audience size39,144,985
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Swimming audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+27%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Swimming audience comes from United States.

Worldwide audience distribution share by country for Swimming
CountryShare
United States16.0%
Japan6.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swimming audience in United States is strongest.

Fig. 05

Top regions by affinity

Swimming fans by region: top regions in United States
#RegionReachAffinity×
01Utah~500K1.44×
02Vermont~90K1.32×
03Oregon~600K1.28×
04Hawaii~200K1.25×
05Washington~1M1.24×
06Idaho~200K1.24×
07Maine~200K1.23×
08California~5M1.13×
09Wisconsin~600K1.10×
10Texas~3.5M1.09×
11Minnesota~600K1.09×
12Colorado~700K1.07×
13Kentucky~500K1.07×
14New Hampshire~200K1.07×
15New Jersey~1M1.06×
16Montana~100K1.06×
17New York~2.5M1.05×
18Indiana~700K1.04×
19North Dakota~80K1.04×
20Virginia~1M1.03×
21South Dakota~90K1.03×
22Massachusetts~800K1.02×
23Pennsylvania~1.5M1.01×
24Illinois~1.5M1.00×
25Missouri~600K0.99×
26Connecticut~400K0.99×
27Nebraska~200K0.99×
28North Carolina~1M0.97×
29Arkansas~300K0.97×
30Alaska~80K0.97×
31Michigan~1M0.96×
32Ohio~1M0.95×
33Oklahoma~400K0.94×
34Kansas~300K0.94×
35Maryland~600K0.93×
36West Virginia~200K0.92×
37Georgia~1M0.91×
38Arizona~700K0.91×
39New Mexico~200K0.91×
40Iowa~300K0.86×
41Tennessee~700K0.85×
42Rhode Island~100K0.84×
43Louisiana~400K0.83×
44Washington, District of Columbia~100K0.83×
45Nevada~300K0.81×
46Delaware~90K0.81×
47South Carolina~500K0.79×
48Florida~2M0.77×
49Alabama~400K0.68×
50Mississippi~200K0.66×
Fig. 06

Affinity by region

Affinity by region — Swimming, United States
0.66×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swimming audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swimming audience
#·InterestCategoryAffinity×
01Women's sportsTopic8.36×
02Self-confidenceHealth3.36×
03Ana de ArmasMovies & TV2.20×
04Google NewsNews2.19×
05Gridiron footballSports2.08×
06WNBASports1.93×
07Extreme sportSports1.93×
08BeyinHealth1.82×
09Homo sapiensKids & Family1.75×
10LabCorpHealth1.66×
11WordKids & Family1.66×
12MassachusettsTravel & Leisure1.64×
13ColorHome & Garden1.61×
14Nancy MacePolitics & Society1.60×
15Travel AdventuresTravel & Leisure1.60×
16Savannah GuthrieMovies & TV1.59×
17New JerseyTravel & Leisure1.54×
18Men's clothingFashion & Accessoires1.53×
19Animal Liberation OrchestraMusic & Radio1.51×
20ManhattanTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swimming audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swimming audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.39×
Healthy LifestyleBALANCE1.32×
TravellingTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swimming audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.95×
SpiritualityBALANCE0.98×
Urban LifestyleOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swimming have in United States?

Swimming has an estimated audience of 39,144,985 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swimming fans?

52.3% of Swimming fans are female, 47.7% are male, with an average age of 42.9 years.

03

Which brands do Swimming fans like most?

Swimming fans show strongest brand affinity for Self-confidence (3.36×), Google News (2.19×), and Men's clothing (1.53×) over the country average.

04

Where do Swimming fans live in United States?

Swimming fans in United States are most concentrated in California (reach ~5M), Texas (reach ~3.5M), and New York (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Swimming fans also like?

Beyond Swimming itself, the audience over-indexes on Google News (2.19×), Men's clothing (1.53×), Color (1.61×), and Women's sports (8.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Swimming audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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