Swimming Audience in United States

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Swimming has an estimated audience of 39,144,985 people in United States. 52.3% are female, 47.7% are male, average age 42.9. Top regions: California, Texas, New York. Top brand affinities: Self-confidence, Google News, Men's clothing, Color, Women's sports.

The average Swimming fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Self-confidence, Google News, Men's clothing, with strongest over-indexing on Self-confidence (3.36× the country average). Demographically, the Swimming audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Swimming fans

Demographic split for Swimming audience in United States
MetricValue
Female52.3%
Male47.7%
Average age42.9
Estimated audience size39,144,985

Audience persona

The typical Swimming fan in United States is balanced, around 42.9 years old, with strong Sports Activity tendencies and a notable affinity for Self-confidence.

Top regions in United States

Top regions ranked by reach for Swimming in United States
RegionReachAffinity
California5,202,3961.21×
Texas3,850,2231.14×
New York2,484,6201.14×
Florida2,313,0130.87×
Illinois1,281,0320.98×
Pennsylvania1,278,2230.97×
Ohio1,192,3810.99×
Georgia1,150,7500.95×
North Carolina1,119,1770.95×
Washington1,048,1271.33×
New Jersey1,029,0271.03×
Virginia996,0941.04×
Michigan951,3220.93×
Massachusetts805,7571.04×
Indiana749,5701.05×
Tennessee734,1670.93×
Colorado730,8971.18×
Arizona727,3890.91×
Maryland689,9101.03×
Minnesota653,8031.17×
Missouri637,5831.01×
Kentucky605,6521.23×
Wisconsin601,5271.02×
Oregon595,4811.33×
Utah529,2621.51×
South Carolina445,1520.76×
Oklahoma414,5570.95×
Louisiana396,9410.79×
Alabama396,5820.73×
Connecticut353,8940.9×
Arkansas306,2090.95×
Nevada294,0110.78×
Iowa284,1090.88×
Kansas273,8750.89×
Idaho235,4801.2×
Mississippi210,6990.65×
Hawaii186,5671.11×
New Mexico177,3800.9×
Nebraska168,7690.86×
Maine155,3431.11×
New Hampshire154,8911×
West Virginia146,2480.8×
Montana118,0591.09×
Washington, District of Columbia117,8891×
Rhode Island109,2690.88×
Alaska86,3041.03×
South Dakota83,0680.92×
Vermont81,8811.19×
Delaware76,1670.71×
North Dakota74,2990.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swimming audience
BrandAffinityCategory
Self-confidence3.36×Health
Google News2.19×News
Men's clothing1.53×Fashion & Accessoires
Color1.61×Home & Garden
Women's sports8.36×
WNBA1.93×Sports
Ana de Armas2.2×Movies & TV
Extreme sport1.93×Sports
Animal Liberation Orchestra1.51×Music & Radio
Homo sapiens1.75×Kids & Family
Travel Adventures1.6×Travel & Leisure
LabCorp1.66×Health
Manhattan1.51×Travel & Leisure
Massachusetts1.64×Travel & Leisure
Word1.66×Kids & Family
Savannah Guthrie1.59×Movies & TV
Gridiron football2.08×Sports
New Jersey1.54×Travel & Leisure
Beyin1.82×Health
Diane Keaton1.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swimming audience
TraitClusterScore
Sports ActivityPOWER1.42
SustainabilityBALANCE1.3
Luxury OrientationPREMIUM1.17
Design AffinityPREMIUM1.17
LGBTQ+ IdentityOPEN1.15
Early Adopter MentalityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Swimming
CountryShare
United States16.0%
Japan6.3%
Italy5.0%

See Swimming audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Swimming have in United States?

Swimming has an estimated audience of 39,144,985 people in United States, concentrated in California and Texas.

What is the gender split and age of Swimming fans?

52.3% of Swimming fans are female, 47.7% are male, with an average age of 42.9 years.

Which brands do Swimming fans like most?

Swimming fans show strongest brand affinity for Self-confidence (3.36×), Google News (2.19×), and Men's clothing (1.53×) over the country average.

Where do Swimming fans live in United States?

Swimming fans in United States are most concentrated in California (reach 5,202,396), Texas (reach 3,850,223), and New York (reach 2,484,620). These three regions account for the largest share of the active audience.

What other brands do Swimming fans also like?

Beyond Swimming itself, the audience over-indexes on Google News (2.19×), Men's clothing (1.53×), Color (1.61×), and Women's sports (8.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.