A data profile of the people who buy, follow and care about Swimming in Brazil — modelled from more than twelve digital signal sources. Swimming has an estimated audience of 7,985,036 people in Brazil.
The average Swimming fan in Brazil is 43.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Betano, Betfair, Investment banking, with strongest over-indexing on Betano (1.59× the country average).
Demographically, the Swimming audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Swimming fan in Brazil is more female, around 43.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Betano.
The key figures that characterise the Swimming profile in Brazil.
55.9% are female, 44.1% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 43.3 |
| Estimated audience size | 7,985,036 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Swimming audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.0% |
| Japan | 6.3% |
| Italy | 5.0% |
Where the Swimming audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pará | ~300K | 1.16× | |
| 02 | Piauí | ~100K | 1.10× | |
| 03 | Rio Grande do Norte | ~100K | 1.09× | |
| 04 | Maranhão | ~200K | 1.06× | |
| 05 | Paraíba | ~200K | 1.06× | |
| 06 | Pernambuco | ~400K | 1.05× | |
| 07 | Amazonas | ~100K | 1.05× | |
| 08 | Sergipe | ~90K | 1.05× | |
| 09 | Amapá | ~30K | 1.04× | |
| 10 | Goiás | ~300K | 1.01× | |
| 11 | Federal District | ~100K | 1.01× | |
| 12 | Acre | ~30K | 1.01× | |
| 13 | Rio Grande do Sul | ~500K | 1.00× | |
| 14 | Roraima | ~20K | 0.99× | |
| 15 | Mato Grosso do Sul | ~100K | 0.98× | |
| 16 | Rio de Janeiro | ~700K | 0.97× | |
| 17 | Bahia | ~500K | 0.97× | |
| 18 | Alagoas | ~100K | 0.97× | |
| 19 | Paraná | ~500K | 0.96× | |
| 20 | Rondônia | ~60K | 0.96× | |
| 21 | Tocantins | ~50K | 0.94× | |
| 22 | São Paulo | ~2M | 0.93× | |
| 23 | Ceará | ~300K | 0.93× | |
| 24 | Espírito Santo | ~200K | 0.93× | |
| 25 | Santa Catarina | ~300K | 0.91× | |
| 26 | Mato Grosso | ~100K | 0.91× | |
| 27 | Minas Gerais | ~700K | 0.90× |
The strongest cross-interests of the Swimming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jogging | Sports | 2.65× | ||
| 02 | Road running | Sports | 2.45× | ||
| 03 | Betfair | Games | 1.81× | ||
| 04 | Retail banking | Business & Career | 1.81× | ||
| 05 | Thai cuisine | Food & Beverages | 1.75× | ||
| 06 | Boating | Travel & Leisure | 1.72× | ||
| 07 | One-piece swimsuit | Fashion & Accessoires | 1.71× | ||
| 08 | Middle Eastern cuisine | Food & Beverages | 1.67× | ||
| 09 | Vietnamese cuisine | Food & Beverages | 1.65× | ||
| 10 | Greek cuisine | Food & Beverages | 1.62× | ||
| 11 | Betano | Games | 1.59× | ||
| 12 | Hybrids | Cars & Mobility | 1.59× | ||
| 13 | Aerobic exercise | Sports | 1.58× | ||
| 14 | Functional training | Sports | 1.58× | ||
| 15 | Investment banking | Business & Career | 1.57× | ||
| 16 | Minivans | Cars & Mobility | 1.56× | ||
| 17 | Muscle & Fitness | Sports | 1.55× | ||
| 18 | UEFA Europa League | Sports | 1.55× | ||
| 19 | Men's Fitness | Sports | 1.54× | ||
| 20 | Track and field | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.27× | |
| Sports Activity | POWER | 1.25× | |
| Indulgence | JOY | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.88× | |
| Tradition | CONSERVATISM | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Swimming has an estimated audience of 7,985,036 people in Brazil, concentrated in São Paulo and Minas Gerais.
55.9% of Swimming fans are female, 44.1% are male, with an average age of 43.3 years.
Swimming fans show strongest brand affinity for Betano (1.59×), Betfair (1.81×), and Investment banking (1.57×) over the country average.
Swimming fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Swimming itself, the audience over-indexes on Betfair (1.81×), Investment banking (1.57×), Muscle & Fitness (1.55×), and Aerobic exercise (1.58×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Swimming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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