Rascasse Audience Intelligence

Women's sports Audience in United States

A data profile of the people who buy, follow and care about Women's sports in United States — modelled from more than twelve digital signal sources. Women's sports has an estimated audience of 1,512,819 people in United States.

#7249among Topic in United States

The average Women's sports fan in United States is 39.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Rugby World Cup, UEFA Super Cup, FC Red Bull Salzburg, with strongest over-indexing on Rugby World Cup (214.9× the country average).

Demographically, the Women's sports audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Women's sports fan in United States is balanced, around 39.1 years old, with strong Sports Activity tendencies and a notable affinity for Rugby World Cup.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Women's sports profile in United States.

Audience size
1.5M
in United States
Gender
51.9%♀
48.1% male
Age
39.1
average years
Country rank
#17644
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Women's sports fans

51.9% are female, 48.1% are male, average age 39.1.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Women's sports audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.1
Estimated audience size1,512,819
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Women's sports audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3918%
40-4919%
50+23%
Fig. 04

Worldwide distribution

32.0%

of the worldwide Women's sports audience comes from United States.

Worldwide audience distribution share by country for Women's sports
CountryShare
United States32.0%
Australia9.8%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Women's sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Women's sports fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~20K2.75×
02Oregon~20K1.31×
03Washington, District of Columbia~5K1.14×
04Kansas~10K1.11×
05Iowa~10K1.08×
06Colorado~30K1.07×
07Wisconsin~20K1.07×
08Washington~30K1.06×
09Maine~6K1.06×
10Minnesota~20K1.05×
11New Hampshire~6K1.03×
12Montana~4K1.03×
13New York~90K1.02×
14Nebraska~8K1.02×
15Virginia~40K1.01×
16Indiana~30K1.01×
17Utah~10K1.00×
18South Dakota~4K1.00×
19Massachusetts~30K0.99×
20Missouri~20K0.99×
21Connecticut~10K0.99×
22North Dakota~3K0.99×
23West Virginia~7K0.97×
24Rhode Island~5K0.97×
25Delaware~4K0.97×
26Alaska~3K0.97×
27Georgia~40K0.96×
28Michigan~40K0.96×
29Maryland~20K0.96×
30Vermont~3K0.96×
31Oklahoma~20K0.95×
32Illinois~50K0.94×
33Ohio~40K0.94×
34Kentucky~20K0.94×
35Alabama~20K0.93×
36Arkansas~10K0.93×
37Pennsylvania~50K0.92×
38Arizona~30K0.92×
39New Mexico~7K0.92×
40New Jersey~40K0.91×
41South Carolina~20K0.91×
42Mississippi~10K0.91×
43North Carolina~40K0.90×
44Hawaii~6K0.90×
45Nevada~10K0.89×
46Tennessee~30K0.88×
47Louisiana~20K0.86×
48California~100K0.83×
49Texas~100K0.81×
50Florida~80K0.80×
Fig. 06

Affinity by region

Affinity by region — Women's sports, United States
0.80×1.00×2.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Women's sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Women's sports audience
#·InterestCategoryAffinity×
01UEFA Super CupSports492.74×
02FC Red Bull SalzburgSports428.68×
03Rugby World CupSports214.90×
04K.A.A. GentSports130.51×
05K.R.C. GenkSports118.65×
06Fluminense FCSports42.16×
07LacrosseSports24.21×
08United States national football teamSports21.18×
09UEFA European ChampionshipSports20.00×
10FIFA Club World CupSports17.43×
11Scarface (1983 film)Movies & TV12.41×
12Dave ChappelleMovies & TV9.97×
13Sports clubSports9.77×
14Shōnen mangaLiterature9.77×
15SwimmingSports8.36×
16Comedy clubMovies & TV7.39×
17VolleyballSports6.33×
18SupermanMovies & TV4.34×
19FIFA World CupSports3.04×
20RedditInternet & Social Media2.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Women's sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Women's sports audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.14×
Risk AppetiteTHRILL1.68×
PatriotismCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Women's sports audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.59×
Price SensitivityPREMIUM0.72×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Women's sports have in United States?

Women's sports has an estimated audience of 1,512,819 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Women's sports fans?

51.9% of Women's sports fans are female, 48.1% are male, with an average age of 39.1 years.

03

Which brands do Women's sports fans like most?

Women's sports fans show strongest brand affinity for Rugby World Cup (214.9×), UEFA Super Cup (492.74×), and FC Red Bull Salzburg (428.68×) over the country average.

04

Where do Women's sports fans live in United States?

Women's sports fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Women's sports fans also like?

Beyond Women's sports itself, the audience over-indexes on UEFA Super Cup (492.74×), FC Red Bull Salzburg (428.68×), Lacrosse (24.21×), and Swimming (8.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Women's sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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