Women's sports Audience in United States

Women's sports has an estimated audience of 1,512,819 people in United States. 51.9% are female, 48.1% are male, average age 39.1. Top regions: California, Texas, New York. Top brand affinities: Rugby World Cup, UEFA Super Cup, FC Red Bull Salzburg, Autism Awareness, Diabetes mellitus awareness.

The average Women's sports fan in United States is 39.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Rugby World Cup, UEFA Super Cup, FC Red Bull Salzburg, with strongest over-indexing on Rugby World Cup (121.19× the country average). Demographically, the Women's sports audience skews balanced with an average age of 39.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Women's sports fans

Demographic split for Women's sports audience in United States
MetricValue
Female51.9%
Male48.1%
Average age39.1
Estimated audience size1,512,819

Audience persona

The typical Women's sports fan in United States is balanced, around 39.1 years old, with strong Risk Appetite tendencies and a notable affinity for Rugby World Cup.

Top regions in United States

Top regions ranked by reach for Women's sports in United States
RegionReachAffinity
California149,3350.9×
Texas107,9140.83×
New York103,5441.22×
Florida91,1110.89×
Illinois52,5481.04×
Georgia52,2011.12×
Pennsylvania49,7620.98×
North Carolina45,7631.01×
Ohio42,5790.91×
Virginia39,0361.06×
New Jersey38,4211×
Michigan37,4920.95×
Oklahoma31,1281.85×
Indiana30,9541.12×
Washington29,6280.98×
Massachusetts28,6710.96×
Tennessee28,5180.94×
Maryland28,5051.1×
South Carolina26,3201.16×
Missouri25,4631.04×
Minnesota24,7241.14×
Arizona24,2470.78×
Iowa24,2161.94×
Colorado22,7980.96×
Wisconsin21,9710.97×
Oregon20,3721.17×
Kentucky20,3261.07×
Louisiana18,1170.93×
Alabama17,9890.85×
Connecticut17,1661.13×
Nevada12,5610.86×
Kansas12,5601.05×
Utah11,4460.84×
Arkansas10,2580.82×
Nebraska9,5011.25×
Mississippi9,3390.75×
Idaho7,5080.99×
Washington, District of Columbia7,0681.55×
West Virginia7,0090.99×
New Mexico6,1880.82×
New Hampshire5,3130.89×
Hawaii5,0700.78×
Maine4,5700.84×
Rhode Island4,0150.83×
Montana3,9020.93×
Delaware3,7950.91×
South Dakota3,0090.86×
North Dakota2,3440.75×
Alaska2,0980.65×
Wyoming2,0410.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Women's sports audience
BrandAffinityCategory
Rugby World Cup121.19×Sports
UEFA Super Cup287.5×Sports
FC Red Bull Salzburg225.56×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Lacrosse20.18×Sports
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
PSV Eindhoven47.98×Sports
Superman3.39×Movies & TV
Income tax13.19×Business & Career
K.R.C. Genk113.33×Sports
Horoscope9.18×Health
Planet Fitness3.86×Sports
United States national football team16.79×Sports
K.A.A. Gent80×Sports
Back to the Future12.73×Movies & TV
Shōnen manga8.47×Literature
Sports club6.62×Sports
Boston Marathon12.17×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Women's sports audience
TraitClusterScore
Risk AppetiteTHRILL2.61
Luxury OrientationPREMIUM2.34
Sports ActivityPOWER1.59
LGBTQ+ IdentityOPEN1.42
TraditionCONSERVATISM1.41
ExtroversionTHRILL1.35

Worldwide distribution

Worldwide audience distribution share by country for Women's sports
CountryShare
United States32.0%
Australia9.8%
United Kingdom7.8%

See Women's sports audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Women's sports have in United States?

Women's sports has an estimated audience of 1,512,819 people in United States, concentrated in California and Texas.

What is the gender split and age of Women's sports fans?

51.9% of Women's sports fans are female, 48.1% are male, with an average age of 39.1 years.

Which brands do Women's sports fans like most?

Women's sports fans show strongest brand affinity for Rugby World Cup (121.19×), UEFA Super Cup (287.5×), and FC Red Bull Salzburg (225.56×) over the country average.

Where do Women's sports fans live in United States?

Women's sports fans in United States are most concentrated in California (reach 149,335), Texas (reach 107,914), and New York (reach 103,544). These three regions account for the largest share of the active audience.

What other brands do Women's sports fans also like?

Beyond Women's sports itself, the audience over-indexes on UEFA Super Cup (287.5×), FC Red Bull Salzburg (225.56×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Women's sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.