Volleyball Audience in United States

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Volleyball has an estimated audience of 30,266,562 people in United States. 40.6% are female, 59.4% are male, average age 36.6. Top regions: California, Texas, New York. Top brand affinities: Soccer, Mexico, FIFA World Cup, Team sport, Transport.

The average Volleyball fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Soccer, Mexico, FIFA World Cup, with strongest over-indexing on Soccer (2.21× the country average). Demographically, the Volleyball audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Extroversion, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Volleyball fans

Demographic split for Volleyball audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.6
Estimated audience size30,266,562

Audience persona

The typical Volleyball fan in United States is more male, around 36.6 years old, with strong Extroversion tendencies and a notable affinity for Soccer.

Top regions in United States

Top regions ranked by reach for Volleyball in United States
RegionReachAffinity
California4,175,1041.25×
Texas3,559,9401.37×
New York1,608,8650.95×
Florida1,441,1340.7×
Illinois1,401,9481.39×
Ohio1,039,9691.12×
Pennsylvania968,6840.95×
Washington904,9991.49×
North Carolina842,2510.92×
New Jersey754,8880.98×
Michigan744,3020.94×
Georgia712,9810.76×
Virginia683,5300.93×
Arizona675,0861.09×
Indiana604,6161.09×
Wisconsin598,3161.31×
Colorado594,5211.25×
Missouri540,0711.11×
Minnesota538,2711.24×
Oregon504,8961.46×
Massachusetts463,1800.78×
Kentucky413,0481.09×
South Carolina401,8020.88×
Tennessee394,4290.65×
Nevada364,8011.25×
Maryland350,4790.67×
Alabama346,4060.82×
Nebraska328,0792.16×
Kansas319,6061.34×
Iowa314,1311.26×
Utah293,5311.08×
Louisiana292,1340.75×
Oklahoma262,8270.78×
Connecticut228,7550.75×
Arkansas215,6310.86×
Hawaii206,0801.58×
Mississippi157,4740.63×
New Mexico143,1770.94×
Idaho133,1380.88×
South Dakota102,1001.46×
North Dakota101,8231.64×
West Virginia100,6780.71×
Montana80,2280.96×
Alaska61,2080.95×
New Hampshire58,6320.49×
Delaware58,3980.7×
Rhode Island54,6330.57×
Maine45,8570.42×
Wyoming38,9030.87×
Washington, District of Columbia34,5970.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Volleyball audience
BrandAffinityCategory
Soccer2.21×Sports
Mexico2.18×Travel & Leisure
FIFA World Cup1.9×Sports
Team sport1.84×Sports
Transport1.55×Cars & Mobility
Real Madrid C.F.2.01×Sports
Argentina2.41×Travel & Leisure
Caribbean2.11×Travel & Leisure
Pacific Ocean2.17×Travel & Leisure
Sports club2.64×Sports
FC Barcelona2×Sports
South America1.8×Travel & Leisure
Latin America1.99×Travel & Leisure
Manchester City F.C.3.11×Sports
Canada1.61×Travel & Leisure
Liga MX2.9×Sports
Guatemala2.26×Travel & Leisure
Batman1.59×Movies & TV
Spain1.98×Travel & Leisure
Premier League2.47×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Volleyball audience
TraitClusterScore
ExtroversionTHRILL1.12
Sports ActivityPOWER1.12
Early Adopter MentalityPOWER1.09
Social Media UsageJOY1.07
LGBTQ+ IdentityOPEN1.06
Luxury OrientationPREMIUM1.06

Worldwide distribution

Worldwide audience distribution share by country for Volleyball
CountryShare
United States13.9%
Japan8.6%
Italy6.0%

See Volleyball audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Volleyball have in United States?

Volleyball has an estimated audience of 30,266,562 people in United States, concentrated in California and Texas.

What is the gender split and age of Volleyball fans?

40.6% of Volleyball fans are female, 59.4% are male, with an average age of 36.6 years.

Which brands do Volleyball fans like most?

Volleyball fans show strongest brand affinity for Soccer (2.21×), Mexico (2.18×), and FIFA World Cup (1.9×) over the country average.

Where do Volleyball fans live in United States?

Volleyball fans in United States are most concentrated in California (reach 4,175,104), Texas (reach 3,559,940), and New York (reach 1,608,865). These three regions account for the largest share of the active audience.

What other brands do Volleyball fans also like?

Beyond Volleyball itself, the audience over-indexes on Mexico (2.18×), FIFA World Cup (1.9×), Team sport (1.84×), and Transport (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.