Rascasse Audience Intelligence

Volleyball Audience in United States

A data profile of the people who buy, follow and care about Volleyball in United States — modelled from more than twelve digital signal sources. Volleyball has an estimated audience of 30,266,562 people in United States.

#13among Sport in United States#631among Topic in United States#49in Sports

The average Volleyball fan in United States is 36.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FIFA World Cup 2026, Soccer, FIFA World Cup, with strongest over-indexing on FIFA World Cup 2026 (2.01× the country average).

Demographically, the Volleyball audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Patriotism, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Volleyball fan in United States is more male, around 36.6 years old, with strong Patriotism tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volleyball profile in United States.

Audience size
30.3M
in United States
Gender
40.6%♀
59.4% male
Age
36.6
average years
Country rank
#913
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volleyball fans

40.6% are female, 59.4% are male, average age 36.6.

Fig. 02

Gender split

40.6%
Female
59.4%
Male
Demographic split for Volleyball audience in United States
MetricValue
Female40.6%
Male59.4%
Average age36.6
Estimated audience size30,266,562
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the Volleyball audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Volleyball audience comes from United States.

Worldwide audience distribution share by country for Volleyball
CountryShare
United States13.9%
Japan8.6%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volleyball audience in United States is strongest.

Fig. 05

Top regions by affinity

Volleyball fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~300K2.29×
02North Dakota~100K1.86×
03Hawaii~200K1.68×
04South Dakota~100K1.68×
05Wisconsin~600K1.40×
06Kansas~300K1.39×
07Illinois~1.5M1.37×
08Texas~3.5M1.31×
09Iowa~300K1.31×
10Minnesota~500K1.26×
11California~4M1.17×
12Missouri~600K1.17×
13Kentucky~400K1.16×
14Indiana~600K1.13×
15Ohio~1M1.10×
16Montana~90K1.06×
17Alaska~70K1.06×
18Arizona~600K1.02×
19Utah~300K1.02×
20Pennsylvania~1M1.01×
21Washington~600K1.01×
22New Mexico~200K1.00×
23Colorado~500K0.99×
24Idaho~100K0.98×
25Michigan~800K0.97×
26Wyoming~40K0.96×
27North Carolina~900K0.95×
28New Jersey~700K0.94×
29Virginia~700K0.94×
30Oregon~300K0.92×
31Arkansas~200K0.91×
32South Carolina~400K0.90×
33Alabama~400K0.87×
34New York~1.5M0.82×
35West Virginia~100K0.81×
36Oklahoma~300K0.80×
37Massachusetts~500K0.78×
38Connecticut~200K0.78×
39Georgia~700K0.77×
40Louisiana~300K0.77×
41Nevada~200K0.77×
42Delaware~60K0.77×
43Mississippi~200K0.70×
44Florida~1.5M0.69×
45Maryland~400K0.68×
46Tennessee~400K0.66×
47Rhode Island~60K0.64×
48New Hampshire~70K0.55×
49Maine~50K0.50×
50Washington, District of Columbia~40K0.42×
Fig. 06

Affinity by region

Affinity by region — Volleyball, United States
0.42×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volleyball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volleyball audience
#·InterestCategoryAffinity×
01Manchester City F.C.Sports3.11×
02Liga MXSports2.90×
03Sports clubSports2.64×
04Premier LeagueSports2.47×
05ArgentinaTravel & Leisure2.41×
06UEFA Champions LeagueSports2.30×
07GuatemalaTravel & Leisure2.26×
08SoccerSports2.21×
09MexicoTravel & Leisure2.18×
10Pacific OceanTravel & Leisure2.17×
11CaribbeanTravel & Leisure2.11×
12FIFA World Cup 2026Sports2.01×
13Real Madrid C.F.Sports2.01×
14FC BarcelonaSports2.00×
15Latin AmericaTravel & Leisure1.99×
16FIFA World CupSports1.90×
17Team sportSports1.84×
18South AmericaTravel & Leisure1.80×
19CanadaTravel & Leisure1.61×
20TransportCars & Mobility1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volleyball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volleyball audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.25×
Sports ActivityPOWER1.14×
Need for SecurityCONSERVATISM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volleyball audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.87×
CreativityOPEN0.90×
ExtroversionTHRILL0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volleyball have in United States?

Volleyball has an estimated audience of 30,266,562 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Volleyball fans?

40.6% of Volleyball fans are female, 59.4% are male, with an average age of 36.6 years.

03

Which brands do Volleyball fans like most?

Volleyball fans show strongest brand affinity for FIFA World Cup 2026 (2.01×), Soccer (2.21×), and FIFA World Cup (1.9×) over the country average.

04

Where do Volleyball fans live in United States?

Volleyball fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Volleyball fans also like?

Beyond Volleyball itself, the audience over-indexes on Soccer (2.21×), FIFA World Cup (1.9×), Mexico (2.18×), and Team sport (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Volleyball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Volleyball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →