Rascasse Audience Intelligence

UEFA Super Cup Audience in United States

A data profile of the people who buy, follow and care about UEFA Super Cup in United States — modelled from more than twelve digital signal sources. UEFA Super Cup has an estimated audience of 310,190 people in United States.

#519among Soccer in United States#613among Event in United States#4770in Sports

The average UEFA Super Cup fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Women's sports, Ronaldo, Raheem Sterling, with strongest over-indexing on Women's sports (492.74× the country average).

Demographically, the UEFA Super Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UEFA Super Cup fan in United States is more male, around 36.2 years old, with strong Travelling tendencies and a notable affinity for Women's sports.

Category: Sports · Type: Event · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UEFA Super Cup profile in United States.

Audience size
310K
in United States
Gender
24.3%♀
75.7% male
Age
36.2
average years
Country rank
#47512
Event in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of UEFA Super Cup fans

24.3% are female, 75.7% are male, average age 36.2.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for UEFA Super Cup audience in United States
MetricValue
Female24.3%
Male75.7%
Average age36.2
Estimated audience size310,190
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the UEFA Super Cup audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3920%
40-4918%
50+14%
Fig. 04

Worldwide distribution

6.4%

of the worldwide UEFA Super Cup audience comes from United States.

Worldwide audience distribution share by country for UEFA Super Cup
CountryShare
Germany13.4%
Brazil9.3%
United Kingdom8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UEFA Super Cup audience in United States is strongest.

Fig. 05

Top regions by affinity

UEFA Super Cup fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~20K1.95×
02California~60K1.87×
03New York~30K1.83×
04Maryland~10K1.80×
05Virginia~10K1.62×
06Washington, District of Columbia~1K1.61×
07Texas~40K1.58×
08Connecticut~4K1.44×
09Illinois~10K1.43×
10Florida~30K1.37×
11Massachusetts~8K1.32×
12Georgia~10K1.28×
13North Carolina~10K1.23×
14Washington~8K1.23×
15Nevada~3K1.15×
16Arizona~7K1.09×
17Oregon~4K1.05×
18Minnesota~5K1.03×
19Rhode Island~1K1.03×
20Delaware<1K1.02×
21Colorado~5K1.00×
22Nebraska~2K0.97×
23Utah~3K0.96×
24Vermont<1K0.96×
25Alaska<1K0.91×
26Kansas~2K0.88×
27Maine<1K0.88×
28North Dakota<1K0.88×
29New Mexico~1K0.87×
30South Dakota<1K0.87×
31Pennsylvania~9K0.86×
32Tennessee~5K0.86×
33Indiana~5K0.83×
34Iowa~2K0.83×
35Idaho~1K0.83×
36South Carolina~4K0.82×
37New Hampshire~1K0.82×
38Montana<1K0.81×
39Ohio~8K0.79×
40Kentucky~3K0.79×
41Oklahoma~3K0.78×
42Wisconsin~4K0.77×
43Hawaii~1K0.77×
44Arkansas~2K0.76×
45West Virginia~1K0.76×
46Missouri~4K0.75×
47Michigan~6K0.74×
48Alabama~3K0.73×
49Louisiana~3K0.72×
50Mississippi~2K0.71×
Fig. 06

Affinity by region

Affinity by region — UEFA Super Cup, United States
0.71×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UEFA Super Cup audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UEFA Super Cup audience
#·InterestCategoryAffinity×
01Roberto FirminoSports1110.39×
02Carlos TevezSports964.29×
03RonaldoSports800.00×
04Raheem SterlingSports765.31×
05Univision Deportes NetworkSports738.10×
06Frank LampardSports733.59×
07Romelu LukakuSports730.16×
08Chivas USASports685.37×
09IscoSports657.58×
10Toluca FCSports594.29×
11Angel Di MariaSports589.57×
12Women's sportsTopic492.74×
13Pep GuardiolaSports428.57×
14Kevin De BruyneSports410.52×
15Barcelona Sporting ClubSports355.44×
16Zinedine ZidaneSports351.24×
17Antoine GriezmannSports342.86×
18El Salvador national football teamSports294.87×
19The Devil Wears PradaMusic & Radio147.79×
20Manchester City F.C.Sports89.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UEFA Super Cup audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UEFA Super Cup audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL4.01×
Early Adopter MentalityPOWER1.88×
Sports ActivityPOWER1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UEFA Super Cup audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
DIY MentalityTHRILL0.89×
Price SensitivityPREMIUM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does UEFA Super Cup have in United States?

UEFA Super Cup has an estimated audience of 310,190 people in United States, concentrated in California and Texas.

02

What is the gender split and age of UEFA Super Cup fans?

24.3% of UEFA Super Cup fans are female, 75.7% are male, with an average age of 36.2 years.

03

Which brands do UEFA Super Cup fans like most?

UEFA Super Cup fans show strongest brand affinity for Women's sports (492.74×), Ronaldo (800×), and Raheem Sterling (765.31×) over the country average.

04

Where do UEFA Super Cup fans live in United States?

UEFA Super Cup fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do UEFA Super Cup fans also like?

Beyond UEFA Super Cup itself, the audience over-indexes on Ronaldo (800×), Raheem Sterling (765.31×), Angel Di Maria (589.57×), and Toluca FC (594.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in United States

See UEFA Super Cup audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Super Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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