UEFA Super Cup Audience in United States

UEFA Super Cup logo

UEFA Super Cup has an estimated audience of 308,724 people in United States. 24.3% are female, 75.7% are male, average age 36.2. Top regions: California, Texas, New York. Top brand affinities: Women's sports, Raheem Sterling, Ronaldo, Toluca FC, Kevin De Bruyne.

The average UEFA Super Cup fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Women's sports, Raheem Sterling, Ronaldo, with strongest over-indexing on Women's sports (492.74× the country average). Demographically, the UEFA Super Cup audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event · Subtype: Soccer

Demographics of UEFA Super Cup fans

Demographic split for UEFA Super Cup audience in United States
MetricValue
Female24.3%
Male75.7%
Average age36.2
Estimated audience size308,724

Audience persona

The typical UEFA Super Cup fan in United States is more male, around 36.2 years old, with strong Risk Appetite tendencies and a notable affinity for Women's sports.

Top regions in United States

Top regions ranked by reach for UEFA Super Cup in United States
RegionReachAffinity
California66,2031.95×
Texas47,5541.79×
New York32,8211.9×
Florida31,1601.49×
Illinois15,6061.52×
New Jersey15,5011.97×
Georgia13,2381.39×
Virginia12,6951.69×
North Carolina11,8901.28×
Maryland10,4901.98×
Pennsylvania8,8510.85×
Massachusetts8,2331.35×
Washington7,7441.25×
Ohio7,2130.76×
Arizona6,9661.11×
Michigan6,2090.77×
Colorado4,7660.98×
Tennessee4,6810.76×
Connecticut4,5821.48×
Indiana4,5570.81×
Minnesota4,4331×
Nevada3,8591.29×
South Carolina3,6830.79×
Oregon3,6761.04×
Missouri3,5030.7×
Wisconsin3,3300.72×
Utah2,8191.02×
Kentucky2,6980.7×
Alabama2,6730.62×
Oklahoma2,5950.76×
Louisiana2,5060.63×
Kansas2,0210.83×
Iowa1,9460.77×
Arkansas1,6090.63×
Washington, District of Columbia1,5621.68×
Nebraska1,4420.93×
New Mexico1,2490.81×
Idaho1,0670.69×
Mississippi1,0450.41×
Rhode Island9440.96×
Delaware8571.01×
New Hampshire7620.63×
Hawaii7340.55×
Maine7230.65×
Alaska4870.74×
South Dakota4760.67×
West Virginia4160.29×
Montana4020.47×
North Dakota3990.63×
Vermont3860.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for UEFA Super Cup audience
BrandAffinityCategory
Women's sports492.74×
Raheem Sterling765.31×Sports
Ronaldo800×Sports
Toluca FC594.29×Sports
Kevin De Bruyne410.52×Sports
Univision Deportes Network738.1×Sports
Carlos Tevez964.29×Sports
Roberto Firmino1110.39×Sports
Angel Di Maria589.57×Sports
Pep Guardiola428.57×Sports
Isco657.58×Sports
Barcelona Sporting Club355.44×Sports
Manchester City F.C.89.56×Sports
Romelu Lukaku730.16×Sports
El Salvador national football team294.87×Sports
Frank Lampard733.59×Sports
FC Bayern Munich60.32×Sports
Chivas USA685.37×Sports
Xavi358.64×Sports
The Devil Wears Prada147.79×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by UEFA Super Cup audience
TraitClusterScore
Risk AppetiteTHRILL1.88
LGBTQ+ IdentityOPEN1.43
Convenience OrientationPREMIUM1.26
SpiritualityBALANCE1.2
Urban LifestyleOPEN1.19
TraditionCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for UEFA Super Cup
CountryShare
Germany15.3%
Brazil10.6%
United Kingdom10.1%

See UEFA Super Cup audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does UEFA Super Cup have in United States?

UEFA Super Cup has an estimated audience of 308,724 people in United States, concentrated in California and Texas.

What is the gender split and age of UEFA Super Cup fans?

24.3% of UEFA Super Cup fans are female, 75.7% are male, with an average age of 36.2 years.

Which brands do UEFA Super Cup fans like most?

UEFA Super Cup fans show strongest brand affinity for Women's sports (492.74×), Raheem Sterling (765.31×), and Ronaldo (800×) over the country average.

Where do UEFA Super Cup fans live in United States?

UEFA Super Cup fans in United States are most concentrated in California (reach 66,203), Texas (reach 47,554), and New York (reach 32,821). These three regions account for the largest share of the active audience.

What other brands do UEFA Super Cup fans also like?

Beyond UEFA Super Cup itself, the audience over-indexes on Raheem Sterling (765.31×), Ronaldo (800×), Toluca FC (594.29×), and Kevin De Bruyne (410.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for UEFA Super Cup. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.