The Devil Wears Prada Audience in United States

The Devil Wears Prada logo

The Devil Wears Prada has an estimated audience of 2,860,340 people in United States. 39.2% are female, 60.8% are male, average age 31.2. Top regions: California, Texas, Florida. Top brand affinities: Bully (2011 film), Dog breed, Monmouth County, New Jersey, Hebe, Winemaking.

The average The Devil Wears Prada fan in United States is 31.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bully (2011 film), Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Bully (2011 film) (65.88× the country average). Demographically, the The Devil Wears Prada audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Metal

Demographics of The Devil Wears Prada fans

Demographic split for The Devil Wears Prada audience in United States
MetricValue
Female39.2%
Male60.8%
Average age31.2
Estimated audience size2,860,340

Audience persona

The typical The Devil Wears Prada fan in United States is more male, around 31.2 years old, with strong Extroversion tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for The Devil Wears Prada in United States
RegionReachAffinity
California413,2041.31×
Texas300,5171.22×
Florida203,9761.05×
New York188,8481.18×
Illinois105,7771.11×
Pennsylvania98,2131.02×
Georgia94,0621.07×
North Carolina87,8871.02×
Ohio85,8750.97×
New Jersey84,2061.16×
Michigan75,7521.01×
Virginia72,4501.04×
Arizona72,4361.24×
Washington64,9931.13×
Massachusetts62,7261.11×
Tennessee54,7900.95×
Indiana50,7210.97×
Maryland50,3261.02×
Colorado47,2571.05×
Missouri45,4290.99×
South Carolina39,8140.93×
Minnesota39,6480.97×
Wisconsin39,2450.91×
Alabama38,7780.97×
Oregon34,3841.05×
Utah33,6191.31×
Louisiana33,1160.9×
Oklahoma32,7701.03×
Connecticut32,6271.14×
Kentucky31,6510.88×
Nevada28,4701.03×
Kansas22,1220.98×
Arkansas21,8130.93×
Iowa19,8510.84×
Mississippi18,5880.79×
New Mexico15,6561.09×
Idaho15,6151.09×
Nebraska13,0870.91×
Hawaii11,7480.96×
New Hampshire10,8120.96×
West Virginia10,5530.79×
Rhode Island9,1881.01×
Maine9,1160.89×
Washington, District of Columbia8,6951.01×
Montana7,2170.91×
Delaware6,8390.87×
Alaska6,0170.98×
South Dakota5,3290.81×
North Dakota4,7240.8×
Vermont4,4940.89×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Devil Wears Prada audience
BrandAffinityCategory
Bully (2011 film)65.88×Movies & TV
Dog breed6.7×Pets & Animals
Monmouth County, New Jersey32.67×Travel & Leisure
Hebe20×Home & Garden
Winemaking12.02×Food & Beverages
Mackenzie Foy20×Fashion & Accessoires
Home construction3.17×Home & Garden
Gift registry26.39×Kids & Family
Buying and Selling Real Estate13.5×Home & Garden
La Opinión12.16×News
Emperor Entertainment Group20×Business & Career
Kelli O'Hara22.96×Movies & TV
Alaska2.02×Travel & Leisure
3D printing2.96×Technology & Electronics
Yoga Journal20×Sports
Wim Hof14.06×Sports
Product design2.08×Business & Career
Celtic mythology10.2×Arts & Culture
Minnesota1.79×Travel & Leisure
Captain America (1990 film)4.51×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Devil Wears Prada audience
TraitClusterScore
ExtroversionTHRILL2.1
Early Adopter MentalityPOWER1.57
LGBTQ+ IdentityOPEN1.45
Social Media UsageJOY1.21
Risk AppetiteTHRILL1.2
TraditionCONSERVATISM1.2

Worldwide distribution

Worldwide audience distribution share by country for The Devil Wears Prada
CountryShare
United States48.5%
United Kingdom9.0%
India8.2%

See The Devil Wears Prada audiences in other countries

More Metal audiences in United States

Frequently asked questions

How many fans does The Devil Wears Prada have in United States?

The Devil Wears Prada has an estimated audience of 2,860,340 people in United States, concentrated in California and Texas.

What is the gender split and age of The Devil Wears Prada fans?

39.2% of The Devil Wears Prada fans are female, 60.8% are male, with an average age of 31.2 years.

Which brands do The Devil Wears Prada fans like most?

The Devil Wears Prada fans show strongest brand affinity for Bully (2011 film) (65.88×), Dog breed (6.7×), and Monmouth County, New Jersey (32.67×) over the country average.

Where do The Devil Wears Prada fans live in United States?

The Devil Wears Prada fans in United States are most concentrated in California (reach 413,204), Texas (reach 300,517), and Florida (reach 203,976). These three regions account for the largest share of the active audience.

What other brands do The Devil Wears Prada fans also like?

Beyond The Devil Wears Prada itself, the audience over-indexes on Dog breed (6.7×), Monmouth County, New Jersey (32.67×), Hebe (20×), and Winemaking (12.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Devil Wears Prada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.