Univision Deportes Network Audience in United States

Univision Deportes Network logo

Univision Deportes Network has an estimated audience of 297,282 people in United States. 25.0% are female, 75.0% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Finnair, UEFA Super Cup, FC Red Bull Salzburg, Google Maps, PSV Eindhoven.

The average Univision Deportes Network fan in United States is 34.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, UEFA Super Cup, FC Red Bull Salzburg, with strongest over-indexing on Finnair (675× the country average). Demographically, the Univision Deportes Network audience skews more male with an average age of 34.0, and over-indexes on personality traits such as LGBTQ+ Identity, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: TV Channel

Demographics of Univision Deportes Network fans

Demographic split for Univision Deportes Network audience in United States
MetricValue
Female25.0%
Male75.0%
Average age34.0
Estimated audience size297,282

Audience persona

The typical Univision Deportes Network fan in United States is more male, around 34.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Univision Deportes Network in United States
RegionReachAffinity
California171,6685.25×
Texas35,8981.4×
New York26,1081.57×
New Jersey21,4972.84×
Virginia17,7532.45×
Washington16,3122.74×
Illinois14,6471.48×
Georgia9,3351.02×
Florida7,9620.4×
Maryland7,6311.49×
North Carolina6,7130.75×
Massachusetts6,5931.13×
Arizona6,4001.05×
Pennsylvania5,9280.59×
Michigan4,1100.53×
Alaska3,3775.31×
Colorado3,3200.71×
Nevada3,2651.14×
Washington, District of Columbia3,1463.52×
Hawaii3,1052.43×
Missouri2,7830.58×
Indiana2,7060.5×
Oregon2,6600.78×
Tennessee2,5500.43×
Ohio2,5060.27×
Kansas2,2280.95×
Utah1,9300.72×
New Mexico1,6931.14×
North Dakota1,3192.16×
Wisconsin1,3110.29×
Oklahoma1,2140.37×
Louisiana1,0790.28×
Minnesota1,0110.24×
South Carolina8780.2×
Connecticut8070.27×
Delaware7350.9×
Kentucky6600.18×
Alabama5630.14×
Idaho5320.36×
Arkansas3590.15×
Nebraska3550.24×
Rhode Island3140.33×
New Hampshire2750.23×
Iowa2390.1×
Mississippi2210.09×
West Virginia1970.14×
Montana1580.19×
Maine1570.15×
South Dakota1560.23×
Wyoming1470.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Univision Deportes Network audience
BrandAffinityCategory
Finnair675×Travel & Leisure
UEFA Super Cup514.93×Sports
FC Red Bull Salzburg403.98×Sports
Google Maps11.45×Internet & Social Media
PSV Eindhoven99.15×Sports
Indeed.com8.72×Business & Career
CarGurus12.03×Cars & Mobility
Capital One7.87×Business & Career
K.R.C. Genk202.99×Sports
K.A.A. Gent143.28×Sports
Penélope Cruz31.59×Movies & TV
Liga MX13.4×Sports
Circle K9.57×Shopping
Cillian Murphy15.71×Movies & TV
Lily James20.4×Movies & TV
Dakota Johnson12.09×Movies & TV
Enterprise Rent-A-Car7.53×Cars & Mobility
Back to the Future17.62×Movies & TV
Fluminense FC38.38×Sports
Las Vegas5.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Univision Deportes Network audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.13
Need for SecurityCONSERVATISM1.08
SpiritualityBALANCE1.02
Urban LifestyleOPEN1
Price SensitivityPREMIUM0.93
Family OrientationCONSERVATISM0.85

Worldwide distribution

Worldwide audience distribution share by country for Univision Deportes Network
CountryShare
Taiwan37.6%
China29.2%
United States13.4%

See Univision Deportes Network audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Univision Deportes Network have in United States?

Univision Deportes Network has an estimated audience of 297,282 people in United States, concentrated in California and Texas.

What is the gender split and age of Univision Deportes Network fans?

25.0% of Univision Deportes Network fans are female, 75.0% are male, with an average age of 34.0 years.

Which brands do Univision Deportes Network fans like most?

Univision Deportes Network fans show strongest brand affinity for Finnair (675×), UEFA Super Cup (514.93×), and FC Red Bull Salzburg (403.98×) over the country average.

Where do Univision Deportes Network fans live in United States?

Univision Deportes Network fans in United States are most concentrated in California (reach 171,668), Texas (reach 35,898), and New York (reach 26,108). These three regions account for the largest share of the active audience.

What other brands do Univision Deportes Network fans also like?

Beyond Univision Deportes Network itself, the audience over-indexes on UEFA Super Cup (514.93×), FC Red Bull Salzburg (403.98×), Google Maps (11.45×), and PSV Eindhoven (99.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Univision Deportes Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.