Rascasse Audience Intelligence

Univision Deportes Network Audience in United States

A data profile of the people who buy, follow and care about Univision Deportes Network in United States — modelled from more than twelve digital signal sources. Univision Deportes Network has an estimated audience of 295,454 people in United States.

#510among TV Channel in United States#4906in Sports

The average Univision Deportes Network fan in United States is 34.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include UEFA Super Cup, FC Red Bull Salzburg, K.A.A. Gent, with strongest over-indexing on UEFA Super Cup (738.1× the country average).

Demographically, the Univision Deportes Network audience skews more male with an average age of 34.0, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Univision Deportes Network fan in United States is more male, around 34.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for UEFA Super Cup.

Category: Sports · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Univision Deportes Network profile in United States.

Audience size
295K
in United States
Gender
25.0%♀
75.0% male
Age
34.0
average years
Country rank
#48745
TV Channel in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Univision Deportes Network

25.0% are female, 75.0% are male, average age 34.0.

Fig. 02

Gender split

25.0%
Female
75.0%
Male
Demographic split for Univision Deportes Network audience in United States
MetricValue
Female25.0%
Male75.0%
Average age34.0
Estimated audience size295,454
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Univision Deportes Network audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3923%
40-4916%
50+8%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Univision Deportes Network audience comes from United States.

Worldwide audience distribution share by country for Univision Deportes Network
CountryShare
Taiwan37.5%
China29.2%
United States13.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Univision Deportes Network audience in United States is strongest.

Fig. 05

Top regions by affinity

Univision Deportes Network fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~3K5.08×
02California~200K4.98×
03New Jersey~20K2.89×
04Virginia~20K2.77×
05Washington, District of Columbia~2K2.76×
06Washington~20K2.61×
07Hawaii~3K2.36×
08North Dakota<1K1.56×
09New York~20K1.45×
10Maryland~7K1.38×
11Illinois~10K1.31×
12Texas~30K1.29×
13Georgia~10K1.14×
14Nevada~3K1.13×
15Massachusetts~6K1.07×
16Arizona~6K1.04×
17Oregon~3K1.02×
18New Mexico~1K1.00×
19Delaware<1K0.98×
20Vermont<1K0.89×
21Kansas~2K0.87×
22South Dakota<1K0.86×
23Montana<1K0.85×
24Colorado~4K0.83×
25Mississippi~2K0.83×
26West Virginia~1K0.82×
27Maine<1K0.82×
28Rhode Island<1K0.80×
29New Hampshire<1K0.79×
30Connecticut~2K0.78×
31Utah~2K0.78×
32Arkansas~2K0.78×
33North Carolina~7K0.76×
34Iowa~2K0.75×
35Idaho~1K0.75×
36Nebraska~1K0.74×
37Pennsylvania~7K0.69×
38Oklahoma~2K0.64×
39Kentucky~2K0.63×
40Missouri~3K0.62×
41Alabama~3K0.62×
42Louisiana~2K0.62×
43Tennessee~4K0.61×
44Michigan~5K0.58×
45Indiana~3K0.57×
46South Carolina~3K0.57×
47Wisconsin~2K0.55×
48Minnesota~2K0.54×
49Florida~9K0.45×
50Ohio~4K0.45×
Fig. 06

Affinity by region

Affinity by region — Univision Deportes Network, United States
0.45×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Univision Deportes Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Univision Deportes Network audience
#·InterestCategoryAffinity×
01UEFA Super CupSports738.10×
02FC Red Bull SalzburgSports642.14×
03K.A.A. GentSports195.50×
04K.R.C. GenkSports177.73×
05Fluminense FCSports68.89×
06FIFA Club World CupSports22.81×
07Atlético MadridSports14.57×
08La LigaSports11.92×
09Paris Saint-GermainSports10.36×
10Table tennisSports9.96×
11NeymarSports9.76×
12Liga MXSports9.52×
13Fox SportsMovies & TV8.91×
14UEFA Champions LeagueSports7.10×
15Cristiano RonaldoSports6.67×
16Real Madrid C.F.Sports5.11×
17FC BarcelonaSports5.11×
18Las VegasTravel & Leisure4.95×
19FIFA World CupSports4.90×
20T-MobileTechnology & Electronics3.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Univision Deportes Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Univision Deportes Network audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.50×
SpiritualityBALANCE1.37×
Need for SecurityCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Univision Deportes Network audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.51×
Early Adopter MentalityPOWER0.57×
IndividualismJOY0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Univision Deportes Network have in United States?

Univision Deportes Network has an estimated audience of 295,454 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Univision Deportes Network fans?

25.0% of Univision Deportes Network fans are female, 75.0% are male, with an average age of 34.0 years.

03

Which brands do Univision Deportes Network fans like most?

Univision Deportes Network fans show strongest brand affinity for UEFA Super Cup (738.1×), FC Red Bull Salzburg (642.14×), and K.A.A. Gent (195.5×) over the country average.

04

Where do Univision Deportes Network fans live in United States?

Univision Deportes Network fans in United States are most concentrated in California (reach ~200K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Univision Deportes Network fans also like?

Beyond Univision Deportes Network itself, the audience over-indexes on FC Red Bull Salzburg (642.14×), K.A.A. Gent (195.5×), Fluminense FC (68.89×), and K.R.C. Genk (177.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Univision Deportes Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Univision Deportes Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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