Rascasse Audience Intelligence

Fox Sports Audience in United States

A data profile of the people who buy, follow and care about Fox Sports in United States — modelled from more than twelve digital signal sources. Fox Sports has an estimated audience of 13,352,936 people in United States.

#34among TV Channel in United States#175in Movies & TV

The average Fox Sports fan in United States is 38.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include CBS Sports Network, NFL Sunday Ticket, FIFA World Cup 2026, with strongest over-indexing on CBS Sports Network (15.32× the country average).

Demographically, the Fox Sports audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fox Sports fan in United States is more male, around 38.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CBS Sports Network.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fox Sports profile in United States.

Audience size
13.4M
in United States
Gender
24.0%♀
76.0% male
Age
38.7
average years
Country rank
#2656
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Fox Sports

24.0% are female, 76.0% are male, average age 38.7.

Fig. 02

Gender split

24.0%
Female
76.0%
Male
Demographic split for Fox Sports audience in United States
MetricValue
Female24.0%
Male76.0%
Average age38.7
Estimated audience size13,352,936
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Fox Sports audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4920%
50+18%
Fig. 04

Worldwide distribution

57.1%

of the worldwide Fox Sports audience comes from United States.

Worldwide audience distribution share by country for Fox Sports
CountryShare
United States57.1%
Mexico11.5%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fox Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

Fox Sports fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~100K2.10×
02Michigan~500K1.56×
03Iowa~200K1.45×
04Idaho~90K1.33×
05Washington~300K1.32×
06New Jersey~400K1.27×
07California~2M1.26×
08Oregon~200K1.26×
09New York~900K1.22×
10Wisconsin~200K1.16×
11Washington, District of Columbia~50K1.15×
12Arizona~300K1.13×
13Maryland~300K1.13×
14Pennsylvania~500K1.12×
15Ohio~500K1.12×
16Connecticut~100K1.10×
17West Virginia~70K1.09×
18Utah~100K1.05×
19Virginia~300K1.03×
20Montana~40K1.03×
21South Dakota~30K1.01×
22Kansas~100K1.00×
23Delaware~40K0.97×
24Minnesota~200K0.96×
25Indiana~200K0.95×
26Rhode Island~40K0.95×
27Vermont~20K0.95×
28New Mexico~60K0.94×
29Florida~800K0.93×
30Massachusetts~200K0.93×
31Colorado~200K0.93×
32Illinois~400K0.92×
33North Dakota~20K0.92×
34Nevada~100K0.88×
35Texas~1M0.87×
36Alaska~20K0.83×
37North Carolina~300K0.81×
38Hawaii~50K0.81×
39Georgia~300K0.78×
40Oklahoma~100K0.78×
41New Hampshire~40K0.78×
42Missouri~200K0.77×
43Louisiana~100K0.77×
44Tennessee~200K0.74×
45Alabama~100K0.74×
46Maine~40K0.74×
47South Carolina~100K0.73×
48Kentucky~100K0.73×
49Arkansas~70K0.66×
50Mississippi~70K0.63×
Fig. 06

Affinity by region

Affinity by region — Fox Sports, United States
0.63×1.00×2.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fox Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fox Sports audience
#·InterestCategoryAffinity×
01CBS Sports NetworkMovies & TV15.32×
02World Boxing CouncilSports15.10×
03NFL Sunday TicketEvent12.90×
04Los Angeles ChargersSports10.77×
05MLB NetworkSports7.89×
06HudlSports7.81×
07Liga MXSports7.24×
08Broadcasting of sports eventsMovies & TV7.00×
09Giannis AntetokounmpoSports6.45×
10MLB.comSports6.03×
11NBC Sunday Night FootballMovies & TV5.47×
12NFL NetworkSports5.14×
13Google NewsNews4.44×
14NBA FinalsSports3.98×
15NBA playoffsSports3.98×
16CBS SportsMovies & TV3.96×
17FIFA World CupSports3.27×
18ESPNMovies & TV3.12×
19FIFA World Cup 2026Sports2.56×
20NFLSports1.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fox Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fox Sports audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.45×
Sports ActivityPOWER1.34×
Luxury OrientationPREMIUM1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fox Sports audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.66×
MindfulnessBALANCE0.78×
Need for SecurityCONSERVATISM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fox Sports have in United States?

Fox Sports has an estimated audience of 13,352,936 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fox Sports fans?

24.0% of Fox Sports fans are female, 76.0% are male, with an average age of 38.7 years.

03

Which brands do Fox Sports fans like most?

Fox Sports fans show strongest brand affinity for CBS Sports Network (15.32×), NFL Sunday Ticket (12.9×), and FIFA World Cup 2026 (2.56×) over the country average.

04

Where do Fox Sports fans live in United States?

Fox Sports fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Fox Sports fans also like?

Beyond Fox Sports itself, the audience over-indexes on NFL Sunday Ticket (12.9×), FIFA World Cup 2026 (2.56×), NFL Network (5.14×), and FIFA World Cup (3.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Fox Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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