Fox Sports Audience in United States

Fox Sports logo

Fox Sports has an estimated audience of 13,232,695 people in United States. 24.0% are female, 76.0% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: CBS Sports Network, NFL Sunday Ticket, NFL Network, World Boxing Council, Liga MX.

The average Fox Sports fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include CBS Sports Network, NFL Sunday Ticket, NFL Network, with strongest over-indexing on CBS Sports Network (15.32× the country average). Demographically, the Fox Sports audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Fox Sports fans

Demographic split for Fox Sports audience in United States
MetricValue
Female24.0%
Male76.0%
Average age38.7
Estimated audience size13,232,695

Audience persona

The typical Fox Sports fan in United States is more male, around 38.7 years old, with strong Convenience Orientation tendencies and a notable affinity for CBS Sports Network.

Top regions in United States

Top regions ranked by reach for Fox Sports in United States
RegionReachAffinity
California1,957,8331.35×
Texas1,046,3670.92×
New York949,4931.28×
Florida857,7460.96×
Michigan566,5051.64×
Pennsylvania514,6931.16×
Ohio461,7881.13×
New Jersey439,9651.31×
Illinois425,1880.96×
Virginia349,8501.09×
North Carolina335,8710.84×
Georgia332,5590.82×
Washington312,2621.18×
Arizona304,8681.13×
Maryland263,8781.16×
Massachusetts242,4600.93×
Indiana241,5581×
Wisconsin235,9481.19×
Colorado198,2050.95×
Tennessee198,0390.75×
Minnesota190,9231.01×
Oregon187,7871.24×
Missouri167,4630.79×
Iowa157,8411.45×
Connecticut147,8831.11×
South Carolina146,4460.74×
Nebraska138,9952.09×
Alabama134,4040.73×
Louisiana132,2930.78×
Kentucky121,3330.73×
Utah120,2411.01×
Oklahoma116,5310.79×
Nevada113,9360.89×
Kansas104,4361×
Idaho86,2421.3×
Arkansas70,8350.65×
Mississippi65,9140.6×
West Virginia65,1811.06×
New Mexico60,0330.9×
Washington, District of Columbia45,5871.15×
Hawaii43,6730.77×
New Hampshire38,8170.74×
Rhode Island37,7020.9×
Montana34,6590.94×
Delaware33,6890.92×
Maine33,5270.71×
South Dakota29,0900.95×
North Dakota23,6010.87×
Alaska21,5350.76×
Vermont20,8530.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fox Sports audience
BrandAffinityCategory
CBS Sports Network15.32×Movies & TV
NFL Sunday Ticket12.9×
NFL Network5.14×Sports
World Boxing Council15.1×Sports
Liga MX7.24×Sports
FIFA World Cup3.27×Sports
NBA Finals3.98×Sports
MLB Network7.89×Sports
MLB.com6.03×Sports
Broadcasting of sports events7×Movies & TV
Google News4.44×News
NBA playoffs3.98×Sports
CBS Sports3.96×Movies & TV
Hudl7.81×Sports
ESPN3.12×Movies & TV
Los Angeles Chargers10.77×Sports
NFL1.9×Sports
Los Angeles Lakers3.41×Sports
NBC Sunday Night Football5.47×Movies & TV
ESPN26.39×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fox Sports audience
TraitClusterScore
Convenience OrientationPREMIUM1.4
ExtroversionTHRILL1.26
LGBTQ+ IdentityOPEN1.2
Social Media UsageJOY1.19
Early Adopter MentalityPOWER1.12
Risk AppetiteTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for Fox Sports
CountryShare
United States59.9%
Mexico12.1%
Australia4.9%

See Fox Sports audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Fox Sports have in United States?

Fox Sports has an estimated audience of 13,232,695 people in United States, concentrated in California and Texas.

What is the gender split and age of Fox Sports fans?

24.0% of Fox Sports fans are female, 76.0% are male, with an average age of 38.7 years.

Which brands do Fox Sports fans like most?

Fox Sports fans show strongest brand affinity for CBS Sports Network (15.32×), NFL Sunday Ticket (12.9×), and NFL Network (5.14×) over the country average.

Where do Fox Sports fans live in United States?

Fox Sports fans in United States are most concentrated in California (reach 1,957,833), Texas (reach 1,046,367), and New York (reach 949,493). These three regions account for the largest share of the active audience.

What other brands do Fox Sports fans also like?

Beyond Fox Sports itself, the audience over-indexes on NFL Sunday Ticket (12.9×), NFL Network (5.14×), World Boxing Council (15.1×), and Liga MX (7.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fox Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.