Rascasse Audience Intelligence

Hudl Target Market in United States

A data profile of the people who buy, follow and care about Hudl in United States — modelled from more than twelve digital signal sources. Hudl has an estimated audience of 8,005,582 people in United States.

#461among Brand in United States#354in Sports

The average Hudl fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include TeamSnap, Jon Gruden, Jameis Winston, with strongest over-indexing on TeamSnap (85.22× the country average).

Demographically, the Hudl audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hudl fan in United States is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for TeamSnap.

Category: Sports · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hudl profile in United States.

Audience size
8M
in United States
Gender
27.7%♀
72.3% male
Age
40.5
average years
Country rank
#4426
Brand in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hudl

27.7% are female, 72.3% are male, average age 40.5.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Hudl audience in United States
MetricValue
Female27.7%
Male72.3%
Average age40.5
Estimated audience size8,005,582
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Hudl audience in United States
Age bracketShare%
16-1921%
20-2914%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

88.9%

of the worldwide Hudl audience comes from United States.

Worldwide audience distribution share by country for Hudl
CountryShare
United States88.9%
Canada1.9%
United Kingdom1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hudl audience in United States is strongest.

Fig. 05

Top regions by affinity

Hudl customers by region in United States
#RegionReachAffinity×
01Nebraska~100K2.94×
02Arkansas~200K2.74×
03North Dakota~40K2.30×
04Iowa~100K1.94×
05Mississippi~100K1.93×
06South Dakota~30K1.73×
07Oklahoma~100K1.68×
08Louisiana~200K1.67×
09Kansas~100K1.66×
10Missouri~200K1.65×
11Alabama~200K1.63×
12Wisconsin~200K1.44×
13Texas~900K1.35×
14West Virginia~50K1.31×
15Ohio~300K1.26×
16Minnesota~100K1.23×
17Kentucky~100K1.09×
18Pennsylvania~300K0.98×
19Michigan~200K0.95×
20Indiana~100K0.94×
21Georgia~200K0.93×
22South Carolina~100K0.92×
23Tennessee~100K0.86×
24Illinois~200K0.80×
25Montana~20K0.80×
26Utah~60K0.79×
27North Carolina~200K0.78×
28New York~300K0.72×
29Maine~20K0.70×
30Wyoming~8K0.70×
31Massachusetts~100K0.69×
32Connecticut~50K0.69×
33New Hampshire~20K0.69×
34Virginia~100K0.66×
35Oregon~60K0.66×
36Idaho~20K0.63×
37New Jersey~100K0.60×
38New Mexico~20K0.59×
39Delaware~10K0.55×
40Maryland~70K0.54×
41Florida~300K0.49×
42Arizona~80K0.49×
43Washington~80K0.49×
44Colorado~60K0.49×
45Hawaii~20K0.49×
46Alaska~8K0.47×
47California~400K0.45×
48Washington, District of Columbia~10K0.44×
49Rhode Island~10K0.39×
50Nevada~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Hudl, United States
0.30×1.00×2.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hudl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hudl audience
#·InterestCategoryAffinity×
01TeamSnapSports85.22×
02Darrelle RevisSports42.34×
03Eric DeckerSports40.53×
04Greg MadduxSports37.55×
05Golden TateSports35.95×
06Brian UrlacherSports35.73×
07Brian DawkinsSports34.81×
08Jon GrudenSports34.63×
09Paul AllenBusiness & Career29.08×
10Jameis WinstonSports26.61×
11Luke KuechlySports25.54×
12Giancarlo StantonSports24.37×
13Barry SandersSports22.11×
14Sean PaytonSports18.16×
15Max ScherzerSports17.49×
16Bo JacksonSports15.95×
17Seth CurrySports15.61×
18Kirk CousinsSports14.45×
19Ashley JuddMovies & TV13.28×
20Clayton KershawSports10.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hudl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hudl audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.48×
PatriotismCONSERVATISM1.30×
Need for SecurityCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hudl audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
IndulgenceJOY0.85×
Luxury OrientationPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hudl's target market in United States?

Hudl's target market in United States covers an estimated 8,005,582 people, concentrated in Texas and California.

02

What is the gender split and age of Hudl customers?

27.7% of the Hudl audience are female, 72.3% are male, with an average age of 40.5 years.

03

Which brands do Hudl fans like most?

Hudl fans show strongest brand affinity for TeamSnap (85.22×), Jon Gruden (34.63×), and Jameis Winston (26.61×) over the country average.

04

Where do Hudl fans live in United States?

Hudl fans in United States are most concentrated in Texas (reach ~900K), California (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Hudl fans also like?

Beyond Hudl itself, the audience over-indexes on Jon Gruden (34.63×), Jameis Winston (26.61×), Giancarlo Stanton (24.37×), and Kirk Cousins (14.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Hudl audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hudl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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