Sean Payton Audience in United States

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Sean Payton has an estimated audience of 1,760,535 people in United States. 32.0% are female, 68.0% are male, average age 43.4. Top regions: Colorado, Texas, California. Top brand affinities: Jameis Winston, Jon Gruden, Giancarlo Stanton, Luke Kuechly, Greg Maddux.

The average Sean Payton fan in United States is 43.4 years old, more male, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include Jameis Winston, Jon Gruden, Giancarlo Stanton, with strongest over-indexing on Jameis Winston (583.2× the country average). Demographically, the Sean Payton audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Sean Payton fans

Demographic split for Sean Payton audience in United States
MetricValue
Female32.0%
Male68.0%
Average age43.4
Estimated audience size1,760,535

Audience persona

The typical Sean Payton fan in United States is more male, around 43.4 years old, with strong Travelling tendencies and a notable affinity for Jameis Winston.

Top regions in United States

Top regions ranked by reach for Sean Payton in United States
RegionReachAffinity
Colorado136,4134.92×
Texas122,5500.81×
California104,4680.54×
Louisiana77,2483.4×
Florida71,0060.6×
Arizona50,8701.42×
New York49,9050.51×
Illinois46,6430.8×
Pennsylvania45,7840.77×
Ohio40,8800.75×
North Carolina37,1650.7×
Georgia35,7090.66×
Washington34,4460.98×
Michigan30,7860.67×
Missouri30,7041.08×
Virginia29,6910.69×
Tennessee25,6100.73×
Minnesota25,2051×
New Jersey25,1330.56×
Indiana23,5220.73×
Alabama23,4290.95×
Mississippi20,3041.4×
Maryland19,9260.66×
Wisconsin19,5600.74×
Kansas19,2591.39×
Oregon18,2530.9×
Massachusetts18,1770.52×
Utah17,9481.14×
South Carolina17,3830.66×
Oklahoma15,4060.79×
Iowa14,5991.01×
Kentucky13,6410.62×
Nevada13,2470.78×
New Mexico12,8551.46×
Arkansas11,3410.78×
Idaho10,7331.22×
Connecticut9,8180.56×
Nebraska9,7151.1×
Montana7,0061.43×
Wyoming6,7432.58×
West Virginia5,8730.72×
South Dakota5,7611.42×
Hawaii5,1810.68×
North Dakota4,1081.14×
Alaska3,7531×
New Hampshire3,4440.5×
Maine3,2240.51×
Delaware2,9130.6×
Washington, District of Columbia2,8240.53×
Rhode Island2,7770.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sean Payton audience
BrandAffinityCategory
Jameis Winston583.2×Sports
Jon Gruden561.39×Sports
Giancarlo Stanton513.65×Sports
Luke Kuechly560.39×Sports
Greg Maddux697.28×Sports
Barry Sanders455.29×Sports
Max Scherzer332.14×Sports
Brian Dawkins650.63×Sports
Darrelle Revis808.05×Sports
Eric Decker786.01×Sports
Paul Allen498.67×Business & Career
Bo Jackson274.66×Sports
Seth Curry299.35×Sports
Ashley Judd247.01×Movies & TV
Kirk Cousins187.29×Sports
Brian Urlacher519.29×Sports
Golden Tate649×Sports
DeMarco Murray797.89×Sports
Clayton Kershaw172.5×Sports
Charles Tillman748.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sean Payton audience
TraitClusterScore
TravellingTHRILL1.6
Need for SecurityCONSERVATISM1.27
Career OrientationPOWER1.2
PatriotismCONSERVATISM1.15
TraditionCONSERVATISM1.14
Convenience OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Sean Payton
CountryShare
United States89.0%
Mexico2.8%
Germany2.7%

See Sean Payton audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Sean Payton have in United States?

Sean Payton has an estimated audience of 1,760,535 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of Sean Payton fans?

32.0% of Sean Payton fans are female, 68.0% are male, with an average age of 43.4 years.

Which brands do Sean Payton fans like most?

Sean Payton fans show strongest brand affinity for Jameis Winston (583.2×), Jon Gruden (561.39×), and Giancarlo Stanton (513.65×) over the country average.

Where do Sean Payton fans live in United States?

Sean Payton fans in United States are most concentrated in Colorado (reach 136,413), Texas (reach 122,550), and California (reach 104,468). These three regions account for the largest share of the active audience.

What other brands do Sean Payton fans also like?

Beyond Sean Payton itself, the audience over-indexes on Jon Gruden (561.39×), Giancarlo Stanton (513.65×), Luke Kuechly (560.39×), and Greg Maddux (697.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Payton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.