Rascasse Audience Intelligence

Sean Payton Audience in United States

A data profile of the people who buy, follow and care about Sean Payton in United States — modelled from more than twelve digital signal sources. Sean Payton has an estimated audience of 1,738,360 people in United States.

#246among American football in United States#3042among Person in United States#1419in Sports

The average Sean Payton fan in United States is 43.4 years old, more male, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, California.

Top brand affinities include Jameis Winston, Jon Gruden, Giancarlo Stanton, with strongest over-indexing on Jameis Winston (583.2× the country average).

Demographically, the Sean Payton audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sean Payton fan in United States is more male, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Jameis Winston.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sean Payton profile in United States.

Audience size
1.7M
in United States
Gender
32.0%♀
68.0% male
Age
43.4
average years
Country rank
#15872
Person in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sean Payton fans

32.0% are female, 68.0% are male, average age 43.4.

Fig. 02

Gender split

32.0%
Female
68.0%
Male
Demographic split for Sean Payton audience in United States
MetricValue
Female32.0%
Male68.0%
Average age43.4
Estimated audience size1,738,360
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Sean Payton audience in United States
Age bracketShare%
16-199%
20-2917%
30-3921%
40-4926%
50+27%
Fig. 04

Worldwide distribution

88.6%

of the worldwide Sean Payton audience comes from United States.

Worldwide audience distribution share by country for Sean Payton
CountryShare
United States88.6%
Mexico2.9%
Germany2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sean Payton audience in United States is strongest.

Fig. 05

Top regions by affinity

Sean Payton fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~100K4.71×
02Louisiana~70K2.99×
03Wyoming~6K2.46×
04New Mexico~10K1.43×
05South Dakota~6K1.43×
06Mississippi~20K1.36×
07Montana~7K1.36×
08Kansas~20K1.33×
09Arizona~40K1.19×
10Idaho~10K1.18×
11North Dakota~4K1.18×
12Nebraska~10K1.12×
13Missouri~30K1.04×
14Utah~20K1.02×
15Iowa~10K1.01×
16Minnesota~20K0.96×
17Alaska~3K0.93×
18Pennsylvania~50K0.91×
19Illinois~50K0.87×
20Alabama~20K0.87×
21Washington~30K0.86×
22Texas~100K0.82×
23Oregon~20K0.82×
24Arkansas~10K0.81×
25Massachusetts~30K0.80×
26Wisconsin~20K0.80×
27New Hampshire~5K0.79×
28Oklahoma~20K0.78×
29Nevada~10K0.78×
30Rhode Island~4K0.78×
31Delaware~4K0.78×
32West Virginia~6K0.77×
33Ohio~40K0.75×
34Maryland~20K0.74×
35Hawaii~6K0.74×
36North Carolina~40K0.73×
37Tennessee~30K0.72×
38Indiana~20K0.72×
39Virginia~30K0.70×
40South Carolina~20K0.70×
41Maine~4K0.68×
42Michigan~30K0.67×
43New Jersey~30K0.66×
44Connecticut~10K0.66×
45Georgia~40K0.65×
46Kentucky~10K0.65×
47Florida~70K0.63×
48Washington, District of Columbia~3K0.62×
49California~100K0.57×
50New York~60K0.56×
Fig. 06

Affinity by region

Affinity by region — Sean Payton, United States
0.56×1.00×4.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sean Payton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sean Payton audience
#·InterestCategoryAffinity×
01Mo RoccaMovies & TV846.72×
02Darrelle RevisSports808.05×
03DeMarco MurraySports797.89×
04Eric DeckerSports786.01×
05Charles TillmanSports748.22×
06Greg MadduxSports697.28×
07Brian DawkinsSports650.63×
08Golden TateSports649.00×
09Jameis WinstonSports583.20×
10Jon GrudenSports561.39×
11Luke KuechlySports560.39×
12Brian UrlacherSports519.29×
13Giancarlo StantonSports513.65×
14Paul AllenBusiness & Career498.67×
15Barry SandersSports455.29×
16Max ScherzerSports332.14×
17Seth CurrySports299.35×
18Bo JacksonSports274.66×
19Ashley JuddMovies & TV247.01×
20Kirk CousinsSports187.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sean Payton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sean Payton audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.46×
Sports ActivityPOWER1.30×
PatriotismCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sean Payton audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
Urban LifestyleOPEN0.84×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sean Payton have in United States?

Sean Payton has an estimated audience of 1,738,360 people in United States, concentrated in Colorado and Texas.

02

What is the gender split and age of Sean Payton fans?

32.0% of Sean Payton fans are female, 68.0% are male, with an average age of 43.4 years.

03

Which brands do Sean Payton fans like most?

Sean Payton fans show strongest brand affinity for Jameis Winston (583.2×), Jon Gruden (561.39×), and Giancarlo Stanton (513.65×) over the country average.

04

Where do Sean Payton fans live in United States?

Sean Payton fans in United States are most concentrated in Colorado (reach ~100K), Texas (reach ~100K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sean Payton fans also like?

Beyond Sean Payton itself, the audience over-indexes on Jon Gruden (561.39×), Giancarlo Stanton (513.65×), Luke Kuechly (560.39×), and Max Scherzer (332.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Sean Payton audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sean Payton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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