Paul Allen Audience in United States

Paul Allen logo

Paul Allen has an estimated audience of 770,916 people in United States. 21.8% are female, 78.2% are male, average age 40.8. Top regions: California, Washington, Texas. Top brand affinities: Primary and secondary antibodies, Gloria, La Jolla, Musée du quai Branly - Jacques Chirac, Kasik.

The average Paul Allen fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Primary and secondary antibodies, Gloria, La Jolla, with strongest over-indexing on Primary and secondary antibodies (136.7× the country average). Demographically, the Paul Allen audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Person · Subtype: Soccer

Demographics of Paul Allen fans

Demographic split for Paul Allen audience in United States
MetricValue
Female21.8%
Male78.2%
Average age40.8
Estimated audience size770,916

Audience persona

The typical Paul Allen fan in United States is more male, around 40.8 years old, with strong Career Orientation tendencies and a notable affinity for Primary and secondary antibodies.

Top regions in United States

Top regions ranked by reach for Paul Allen in United States
RegionReachAffinity
California111,7631.32×
Washington60,7863.93×
Texas59,8080.9×
New York53,9451.25×
Florida48,4820.93×
Illinois26,8101.04×
Pennsylvania23,4580.9×
Minnesota21,3091.93×
Georgia20,8860.88×
Ohio20,5910.87×
New Jersey19,6341×
North Carolina19,1460.83×
Massachusetts17,9081.18×
Virginia17,8880.95×
Michigan17,7070.88×
Oregon16,2281.84×
Arizona16,0381.02×
Colorado12,8311.06×
Maryland12,5720.95×
Indiana12,0700.86×
Tennessee12,0140.78×
Missouri10,7300.86×
Wisconsin10,5370.91×
South Carolina8,2270.71×
Connecticut8,1301.05×
Louisiana7,6010.76×
Kentucky7,1010.73×
Alabama7,0760.66×
Nevada7,0380.94×
Utah6,8110.99×
Oklahoma6,7040.78×
Iowa5,6920.9×
Kansas5,0250.83×
Arkansas4,3740.69×
Idaho3,8841×
Hawaii3,7641.14×
Mississippi3,4540.54×
New Mexico3,2790.85×
Washington, District of Columbia3,1731.37×
Nebraska3,0680.79×
New Hampshire2,6830.88×
Rhode Island2,2200.9×
Maine2,1870.79×
West Virginia2,0630.57×
North Dakota1,9111.21×
South Dakota1,9101.07×
Montana1,8650.87×
Delaware1,4840.7×
Alaska1,4130.86×
Vermont1,0440.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Paul Allen audience
BrandAffinityCategory
Primary and secondary antibodies136.7×Health
Gloria20×Music & Radio
La Jolla19.43×Travel & Leisure
Musée du quai Branly - Jacques Chirac99.95×Arts & Culture
Kasik24.4×Travel & Leisure
Home staging9.33×Home & Garden
AllJobs33.22×Business & Career
Identity Theft Resource Center96.27×Technology & Electronics
Surf kayaking23.43×Sports
Kevin Barnes67.65×Music & Radio
The Cell14.66×Movies & TV
Elsword19.09×Games
Alaska1.71×Travel & Leisure
Whitley County, Kentucky16.66×Travel & Leisure
Israel1.91×Travel & Leisure
Nationality1.55×Politics & Society
Monogram2.77×Home & Garden
Jingoism1.52×Politics & Society
Google Photos1.51×Technology & Electronics
Kansas1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Paul Allen audience
TraitClusterScore
Career OrientationPOWER1.77
Community OrientationOPEN1.51
Risk AppetiteTHRILL1.47
Need for SecurityCONSERVATISM1.46
TravellingTHRILL1.45
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Paul Allen
CountryShare
United States55.5%
India6.2%
United Kingdom4.9%

See Paul Allen audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Paul Allen have in United States?

Paul Allen has an estimated audience of 770,916 people in United States, concentrated in California and Washington.

What is the gender split and age of Paul Allen fans?

21.8% of Paul Allen fans are female, 78.2% are male, with an average age of 40.8 years.

Which brands do Paul Allen fans like most?

Paul Allen fans show strongest brand affinity for Primary and secondary antibodies (136.7×), Gloria (20×), and La Jolla (19.43×) over the country average.

Where do Paul Allen fans live in United States?

Paul Allen fans in United States are most concentrated in California (reach 111,763), Washington (reach 60,786), and Texas (reach 59,808). These three regions account for the largest share of the active audience.

What other brands do Paul Allen fans also like?

Beyond Paul Allen itself, the audience over-indexes on Gloria (20×), La Jolla (19.43×), Musée du quai Branly - Jacques Chirac (99.95×), and Kasik (24.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Paul Allen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.