YES Network Audience in United States

YES Network logo

YES Network has an estimated audience of 723,052 people in United States. 26.3% are female, 73.7% are male, average age 41.3. Top regions: New York, New Jersey, Connecticut. Top brand affinities: Love Fishing, Giancarlo Stanton, Radioactivity, Jameis Winston, Jon Gruden.

The average YES Network fan in United States is 41.3 years old, more male, and lives primarily in New York. The audience is concentrated in New York, New Jersey, Connecticut. Top brand affinities include Love Fishing, Giancarlo Stanton, Radioactivity, with strongest over-indexing on Love Fishing (289.84× the country average). Demographically, the YES Network audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Brand

Demographics of YES Network fans

Demographic split for YES Network audience in United States
MetricValue
Female26.3%
Male73.7%
Average age41.3
Estimated audience size723,052

Audience persona

The typical YES Network fan in United States is more male, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Love Fishing.

Top regions in United States

Top regions ranked by reach for YES Network in United States
RegionReachAffinity
New York333,4978.25×
New Jersey144,5687.86×
Connecticut52,1677.19×
Florida49,0161×
California42,7100.54×
Pennsylvania35,3341.45×
Texas23,2010.37×
North Carolina18,7400.86×
Virginia13,5290.77×
Massachusetts13,3800.94×
Ohio13,0450.59×
Georgia10,1330.45×
South Carolina9,5710.88×
Illinois9,1580.38×
Maryland8,5640.69×
Michigan8,0980.43×
Arizona7,7340.52×
Tennessee6,6260.46×
Indiana6,2650.47×
Colorado5,3410.47×
Washington4,2390.29×
Nevada3,9400.56×
Missouri3,5770.31×
Kentucky3,5190.39×
Wisconsin3,3740.31×
Louisiana3,3360.36×
Rhode Island3,1351.36×
Minnesota3,0910.3×
Oregon2,9090.35×
Alabama2,7760.27×
Delaware2,6551.33×
Oklahoma2,5540.32×
Utah2,5220.39×
Iowa2,4790.42×
New Hampshire2,4230.85×
Maine2,3380.9×
Vermont2,3241.83×
Kansas2,0440.36×
Washington, District of Columbia1,9540.9×
New Mexico1,8330.51×
Arkansas1,6440.28×
Nebraska1,6130.44×
West Virginia1,5850.47×
Hawaii1,5360.49×
Mississippi1,4700.25×
Idaho1,1340.31×
Montana1,0930.54×
South Dakota5760.34×
Alaska4560.29×
North Dakota4540.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YES Network audience
BrandAffinityCategory
Love Fishing289.84×
Giancarlo Stanton101.57×Sports
Radioactivity141.05×Music & Radio
Jameis Winston65.81×Sports
Jon Gruden70.25×Sports
Barry Sanders63.5×Sports
Max Scherzer43.38×Sports
Aaron Judge21.19×Sports
Luke Kuechly60.45×Sports
Sean Payton47.33×Sports
Paul Allen71.36×Business & Career
Kirk Cousins29.73×Sports
Torino F.C.103.71×Sports
Brian Dawkins74.64×Sports
Camarena Tequila178.41×Food & Beverages
Bo Jackson36.29×Sports
Udinese Calcio138.31×Sports
Ashley Judd33.65×Movies & TV
Seth Curry39.58×Sports
Darrelle Revis89.13×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YES Network audience
TraitClusterScore
PatriotismCONSERVATISM1.65
Early Adopter MentalityPOWER1.28
IndulgenceJOY1.26
Risk AppetiteTHRILL1.18
Sports ActivityPOWER1.16
Luxury OrientationPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for YES Network
CountryShare
United States90.5%
Canada1.5%
Brazil0.9%

See YES Network audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does YES Network have in United States?

YES Network has an estimated audience of 723,052 people in United States, concentrated in New York and New Jersey.

What is the gender split and age of YES Network fans?

26.3% of YES Network fans are female, 73.7% are male, with an average age of 41.3 years.

Which brands do YES Network fans like most?

YES Network fans show strongest brand affinity for Love Fishing (289.84×), Giancarlo Stanton (101.57×), and Radioactivity (141.05×) over the country average.

Where do YES Network fans live in United States?

YES Network fans in United States are most concentrated in New York (reach 333,497), New Jersey (reach 144,568), and Connecticut (reach 52,167). These three regions account for the largest share of the active audience.

What other brands do YES Network fans also like?

Beyond YES Network itself, the audience over-indexes on Giancarlo Stanton (101.57×), Radioactivity (141.05×), Jameis Winston (65.81×), and Jon Gruden (70.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YES Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.