Rascasse Audience Intelligence

YES Network Target Market in United States

A data profile of the people who buy, follow and care about YES Network in United States — modelled from more than twelve digital signal sources. YES Network has an estimated audience of 1,075,163 people in United States.

#2294among Brand in United States#4048in Movies & TV

The average YES Network fan in United States is 41.3 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, New Jersey, Florida.

Top brand affinities include Love Fishing, Giancarlo Stanton, Radioactivity, with strongest over-indexing on Love Fishing (289.84× the country average).

Demographically, the YES Network audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Mindfulness, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical YES Network fan in United States is more male, around 41.3 years old, with strong Mindfulness tendencies and a notable affinity for Love Fishing.

Category: Movies & TV · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the YES Network profile in United States.

Audience size
1.1M
in United States
Gender
26.3%♀
73.7% male
Age
41.3
average years
Country rank
#22575
Brand in United States
Fig. 01

Search interest · 12-month trend

+352%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of YES Network

26.3% are female, 73.7% are male, average age 41.3.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for YES Network audience in United States
MetricValue
Female26.3%
Male73.7%
Average age41.3
Estimated audience size1,075,163
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the YES Network audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3919%
40-4922%
50+26%
Fig. 04

Worldwide distribution

93.4%

of the worldwide YES Network audience comes from United States.

Worldwide audience distribution share by country for YES Network
CountryShare
United States93.4%
Canada1.3%
Brazil0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the YES Network audience in United States is strongest.

Fig. 05

Top regions by affinity

YES Network customers by region in United States
#RegionReachAffinity×
01New York~300K6.82×
02New Jersey~100K6.72×
03Connecticut~50K6.26×
04Vermont~2K1.94×
05Rhode Island~3K1.42×
06Delaware~3K1.34×
07Florida~60K1.32×
08Pennsylvania~30K1.28×
09Maine~3K1.13×
10South Carolina~10K1.02×
11New Hampshire~3K0.92×
12North Carolina~20K0.91×
13Massachusetts~10K0.90×
14New Mexico~3K0.81×
15Montana~2K0.81×
16Virginia~10K0.79×
17Washington, District of Columbia~2K0.75×
18West Virginia~2K0.73×
19South Dakota~1K0.71×
20Alaska~1K0.70×
21Nevada~5K0.69×
22Maryland~8K0.67×
23North Dakota<1K0.67×
24Arizona~9K0.63×
25Idaho~2K0.62×
26Hawaii~2K0.62×
27Iowa~4K0.61×
28Kansas~3K0.59×
29Nebraska~2K0.59×
30Washington~8K0.58×
31Texas~40K0.57×
32Tennessee~8K0.55×
33Ohio~10K0.53×
34California~40K0.52×
35Indiana~7K0.52×
36Mississippi~3K0.52×
37Oklahoma~4K0.51×
38Arkansas~3K0.51×
39Kentucky~5K0.50×
40Louisiana~5K0.49×
41Oregon~4K0.49×
42Missouri~6K0.48×
43Colorado~5K0.48×
44Utah~3K0.48×
45Georgia~10K0.46×
46Michigan~9K0.46×
47Alabama~4K0.43×
48Wisconsin~4K0.40×
49Illinois~9K0.39×
50Minnesota~4K0.36×
Fig. 06

Affinity by region

Affinity by region — YES Network, United States
0.36×1.00×6.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the YES Network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for YES Network audience
#·InterestCategoryAffinity×
01Love FishingTopic289.84×
02Camarena TequilaFood & Beverages178.41×
03RadioactivityMusic & Radio141.05×
04Udinese CalcioSports138.31×
05Torino F.C.Sports103.71×
06Giancarlo StantonSports101.57×
07Eric DeckerSports89.94×
08Darrelle RevisSports89.13×
09Brian DawkinsSports74.64×
10Paul AllenBusiness & Career71.36×
11Jon GrudenSports70.25×
12Jameis WinstonSports65.81×
13Barry SandersSports63.50×
14Luke KuechlySports60.45×
15Sean PaytonSports47.33×
16Max ScherzerSports43.38×
17Seth CurrySports39.58×
18Bo JacksonSports36.29×
19Kirk CousinsSports29.73×
20Aaron JudgeSports21.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the YES Network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by YES Network audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.15×
Social Media UsageJOY1.15×
SpiritualityBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by YES Network audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.73×
Convenience OrientationPREMIUM0.73×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is YES Network's target market in United States?

YES Network's target market in United States covers an estimated 1,075,163 people, concentrated in New York and New Jersey.

02

What is the gender split and age of YES Network customers?

26.3% of the YES Network audience are female, 73.7% are male, with an average age of 41.3 years.

03

Which brands do YES Network fans like most?

YES Network fans show strongest brand affinity for Love Fishing (289.84×), Giancarlo Stanton (101.57×), and Radioactivity (141.05×) over the country average.

04

Where do YES Network fans live in United States?

YES Network fans in United States are most concentrated in New York (reach ~300K), New Jersey (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do YES Network fans also like?

Beyond YES Network itself, the audience over-indexes on Giancarlo Stanton (101.57×), Radioactivity (141.05×), Jameis Winston (65.81×), and Jon Gruden (70.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See YES Network audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for YES Network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →