Rascasse Audience Intelligence

Jon Gruden Audience in United States

A data profile of the people who buy, follow and care about Jon Gruden in United States — modelled from more than twelve digital signal sources. Jon Gruden has an estimated audience of 1,921,290 people in United States.

#234among American football in United States#2719among Person in United States#1316in Sports

The average Jon Gruden fan in United States is 41.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Sean Payton, Dennis Rodman, StubHub, with strongest over-indexing on Sean Payton (561.39× the country average).

Demographically, the Jon Gruden audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jon Gruden fan in United States is more male, around 41.5 years old, with strong Patriotism tendencies and a notable affinity for Sean Payton.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jon Gruden profile in United States.

Audience size
1.9M
in United States
Gender
4.5%♀
95.5% male
Age
41.5
average years
Country rank
#14683
Person in United States
Fig. 01

Search interest · 12-month trend

-64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jon Gruden fans

4.5% are female, 95.5% are male, average age 41.5.

Fig. 02

Gender split

4.5%
Female
95.5%
Male
Demographic split for Jon Gruden audience in United States
MetricValue
Female4.5%
Male95.5%
Average age41.5
Estimated audience size1,921,290
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Jon Gruden audience in United States
Age bracketShare%
16-1911%
20-2923%
30-3923%
40-4916%
50+26%
Fig. 04

Worldwide distribution

98.5%

of the worldwide Jon Gruden audience comes from United States.

Worldwide audience distribution share by country for Jon Gruden
CountryShare
United States98.5%
Germany1.2%
Italy0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jon Gruden audience in United States is strongest.

Fig. 05

Top regions by affinity

Jon Gruden fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~40K2.54×
02Ohio~100K1.50×
03Alabama~40K1.42×
04Tennessee~60K1.35×
05Illinois~90K1.30×
06Michigan~70K1.30×
07Kansas~20K1.29×
08Florida~200K1.27×
09Pennsylvania~90K1.25×
10Louisiana~30K1.25×
11Indiana~50K1.18×
12Kentucky~30K1.17×
13Missouri~40K1.16×
14Iowa~20K1.15×
15Nebraska~10K1.15×
16Nevada~20K1.11×
17Wisconsin~40K1.10×
18North Dakota~5K1.06×
19Mississippi~20K1.05×
20South Dakota~5K1.04×
21West Virginia~10K1.03×
22New Jersey~60K1.02×
23Montana~6K1.02×
24South Carolina~30K0.99×
25Virginia~50K0.97×
26Connecticut~20K0.97×
27Colorado~30K0.96×
28Oklahoma~20K0.96×
29Georgia~60K0.95×
30Massachusetts~40K0.94×
31North Carolina~60K0.90×
32Idaho~10K0.90×
33Wyoming~3K0.90×
34Washington, District of Columbia~6K0.88×
35Delaware~5K0.88×
36Minnesota~30K0.87×
37New York~100K0.85×
38Oregon~20K0.85×
39Rhode Island~6K0.85×
40Maryland~30K0.84×
41New Hampshire~7K0.84×
42California~200K0.81×
43Maine~6K0.81×
44Arizona~30K0.75×
45Washington~30K0.74×
46Texas~100K0.73×
47Utah~10K0.72×
48New Mexico~8K0.72×
49Hawaii~6K0.70×
50Alaska~3K0.64×
Fig. 06

Affinity by region

Affinity by region — Jon Gruden, United States
0.64×1.00×2.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jon Gruden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jon Gruden audience
#·InterestCategoryAffinity×
01Sean PaytonSports561.39×
02Dennis RodmanSports215.62×
03YES NetworkMovies & TV70.25×
04Brett FavreSports60.40×
05Behati PrinslooFashion & Accessoires53.75×
06Peyton ManningSports52.18×
07StubHubTravel & Leisure35.44×
08HudlSports34.63×
09Florida GatorsSports31.15×
10Jrue HolidaySports26.33×
11Cam NewtonSports25.95×
12Dude PerfectMovies & TV24.32×
13Pro Football Hall of FameSports23.22×
14Brooks BrothersFashion & Accessoires21.23×
15Mark TwainLiterature20.50×
16Emmy RossumMovies & TV20.00×
17Baker MayfieldSports16.09×
18Dak PrescottSports12.35×
19Winona RyderMovies & TV12.19×
20Giannis AntetokounmpoSports7.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jon Gruden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jon Gruden audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Convenience OrientationPREMIUM1.65×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jon Gruden audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.52×
MindfulnessBALANCE0.59×
Pet OwnershipJOY0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jon Gruden have in United States?

Jon Gruden has an estimated audience of 1,921,290 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Jon Gruden fans?

4.5% of Jon Gruden fans are female, 95.5% are male, with an average age of 41.5 years.

03

Which brands do Jon Gruden fans like most?

Jon Gruden fans show strongest brand affinity for Sean Payton (561.39×), Dennis Rodman (215.62×), and StubHub (35.44×) over the country average.

04

Where do Jon Gruden fans live in United States?

Jon Gruden fans in United States are most concentrated in California (reach ~200K), Florida (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Jon Gruden fans also like?

Beyond Jon Gruden itself, the audience over-indexes on Dennis Rodman (215.62×), StubHub (35.44×), Peyton Manning (52.18×), and Hudl (34.63×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Gruden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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