Jon Gruden Audience in United States

Jon Gruden has an estimated audience of 2,145,333 people in United States. 4.5% are female, 95.5% are male, average age 41.5. Top regions: California, Florida, Texas. Top brand affinities: Dennis Rodman, Sean Payton, Brett Favre, Behati Prinsloo, StubHub.

The average Jon Gruden fan in United States is 41.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Dennis Rodman, Sean Payton, Brett Favre, with strongest over-indexing on Dennis Rodman (118.83× the country average). Demographically, the Jon Gruden audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Jon Gruden fans

Demographic split for Jon Gruden audience in United States
MetricValue
Female4.5%
Male95.5%
Average age41.5
Estimated audience size2,145,333

Audience persona

The typical Jon Gruden fan in United States is more male, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Dennis Rodman.

Top regions in United States

Top regions ranked by reach for Jon Gruden in United States
RegionReachAffinity
California227,5830.96×
Florida173,2611.19×
Texas148,5780.81×
Illinois121,2241.7×
New York113,0610.94×
Pennsylvania93,0231.29×
Ohio83,4631.26×
Michigan60,8361.08×
New Jersey59,5151.09×
North Carolina58,8860.91×
Georgia55,0790.83×
Indiana53,3751.36×
Virginia49,7880.95×
Tennessee49,1271.14×
Missouri47,3321.37×
Massachusetts46,8291.11×
Wisconsin39,3491.22×
Louisiana38,0591.38×
Washington35,4970.82×
Colorado35,2971.04×
Maryland32,6010.88×
Minnesota30,9311.01×
Arizona30,5860.7×
South Carolina29,9170.93×
Kentucky29,1201.08×
Kansas26,8441.59×
Nevada26,7401.29×
Alabama23,4600.78×
Connecticut22,3011.04×
Iowa22,2491.26×
Oregon20,7100.84×
Oklahoma19,4980.82×
Mississippi16,2520.92×
Arkansas15,9880.9×
Utah14,6540.76×
Nebraska13,1651.22×
Idaho9,8210.91×
West Virginia9,3920.94×
New Mexico7,6330.71×
New Hampshire7,3810.87×
Hawaii6,2480.68×
Washington, District of Columbia6,1610.96×
Maine5,9620.78×
Montana5,8700.99×
Rhode Island5,8400.86×
South Dakota5,3201.07×
Delaware5,0610.86×
North Dakota4,5031.02×
Vermont2,5320.67×
Wyoming2,4740.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jon Gruden audience
BrandAffinityCategory
Dennis Rodman118.83×Sports
Sean Payton161.04×Sports
Brett Favre54.92×Sports
Behati Prinsloo99.56×Fashion & Accessoires
StubHub22.17×Travel & Leisure
Peyton Manning32.45×Sports
YES Network64.93×Movies & TV
Cam Newton28.49×Sports
Florida Gators25.78×Sports
Mark Twain31.67×Literature
Emmy Rossum19.69×Movies & TV
Baker Mayfield16.63×Sports
Dak Prescott13.71×Sports
Jrue Holiday23.78×Sports
Winona Ryder9.27×Movies & TV
Microsoft Surface22.79×Technology & Electronics
Hudl9.84×Sports
Natalie Dormer17.88×Movies & TV
Brooks Koepka16.62×Sports
Kia Sportage16.71×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jon Gruden audience
TraitClusterScore
Risk AppetiteTHRILL1.34
Convenience OrientationPREMIUM1.19
PatriotismCONSERVATISM1.18
Early Adopter MentalityPOWER1.15
IndulgenceJOY1.1
Sports ActivityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for Jon Gruden
CountryShare
United States98.7%
Germany1.0%
Italy0.3%

See Jon Gruden audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Jon Gruden have in United States?

Jon Gruden has an estimated audience of 2,145,333 people in United States, concentrated in California and Florida.

What is the gender split and age of Jon Gruden fans?

4.5% of Jon Gruden fans are female, 95.5% are male, with an average age of 41.5 years.

Which brands do Jon Gruden fans like most?

Jon Gruden fans show strongest brand affinity for Dennis Rodman (118.83×), Sean Payton (161.04×), and Brett Favre (54.92×) over the country average.

Where do Jon Gruden fans live in United States?

Jon Gruden fans in United States are most concentrated in California (reach 227,583), Florida (reach 173,261), and Texas (reach 148,578). These three regions account for the largest share of the active audience.

What other brands do Jon Gruden fans also like?

Beyond Jon Gruden itself, the audience over-indexes on Sean Payton (161.04×), Brett Favre (54.92×), Behati Prinsloo (99.56×), and StubHub (22.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jon Gruden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.