Rascasse Audience Intelligence

Mark Twain Audience in United States

A data profile of the people who buy, follow and care about Mark Twain in United States — modelled from more than twelve digital signal sources. Mark Twain has an estimated audience of 1,923,726 people in United States.

#4among Journalist in United States#2713among Person in United States#254in Literature

The average Mark Twain fan in United States is 43.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FlightAware, Jerry Jones, Cameron Jordan, with strongest over-indexing on FlightAware (85.51× the country average).

Demographically, the Mark Twain audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Spirituality, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mark Twain fan in United States is balanced, around 43.6 years old, with strong Spirituality tendencies and a notable affinity for FlightAware.

Category: Literature · Type: Person · Subtype: Journalist

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mark Twain profile in United States.

Audience size
1.9M
in United States
Gender
54.3%♀
45.7% male
Age
43.6
average years
Country rank
#14668
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mark Twain fans

54.3% are female, 45.7% are male, average age 43.6.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Mark Twain audience in United States
MetricValue
Female54.3%
Male45.7%
Average age43.6
Estimated audience size1,923,726
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Mark Twain audience in United States
Age bracketShare%
16-1917%
20-2913%
30-3914%
40-4919%
50+37%
Fig. 04

Worldwide distribution

40.7%

of the worldwide Mark Twain audience comes from United States.

Worldwide audience distribution share by country for Mark Twain
CountryShare
United States40.7%
United Kingdom4.8%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mark Twain audience in United States is strongest.

Fig. 05

Top regions by affinity

Mark Twain fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~70K2.23×
02Connecticut~40K1.86×
03California~200K1.10×
04Illinois~70K1.09×
05Kansas~20K1.09×
06Louisiana~30K1.08×
07New York~100K1.07×
08Iowa~20K1.07×
09Arkansas~20K1.04×
10Virginia~50K1.03×
11Massachusetts~40K1.03×
12Nevada~20K1.03×
13Montana~6K1.03×
14Oklahoma~20K1.02×
15Maine~7K1.02×
16Washington~40K1.01×
17Tennessee~40K0.99×
18Kentucky~20K0.99×
19Mississippi~20K0.99×
20Idaho~10K0.99×
21New Hampshire~8K0.99×
22Vermont~3K0.99×
23Nebraska~10K0.98×
24Pennsylvania~70K0.97×
25Utah~20K0.97×
26West Virginia~9K0.97×
27Rhode Island~6K0.97×
28South Dakota~4K0.97×
29New Jersey~50K0.96×
30Washington, District of Columbia~6K0.96×
31Alaska~4K0.96×
32Indiana~30K0.94×
33Oregon~20K0.94×
34North Carolina~60K0.93×
35Alabama~30K0.92×
36New Mexico~9K0.92×
37Hawaii~8K0.92×
38Texas~200K0.91×
39Georgia~60K0.90×
40Michigan~50K0.90×
41Colorado~30K0.90×
42Ohio~50K0.89×
43Maryland~30K0.89×
44Minnesota~30K0.88×
45North Dakota~4K0.88×
46Florida~100K0.86×
47Wisconsin~30K0.85×
48Arizona~30K0.84×
49South Carolina~30K0.84×
50Delaware~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Mark Twain, United States
0.79×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mark Twain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mark Twain audience
#·InterestCategoryAffinity×
01Stacy LondonLiterature132.35×
02Cameron JordanSports124.02×
03Mark McMorrisSports108.66×
04Jerry JonesSports107.35×
05College LifeBusiness & Career100.00×
06FlightAwareTravel & Leisure85.51×
07Josh SmithSports66.98×
08Big South ConferenceSports61.39×
09Patrick WillisSports60.49×
10J. D. SalingerLiterature53.53×
11LuAnn de LessepsMovies & TV50.97×
12Jrue HolidaySports48.29×
13Jack KerouacLiterature40.34×
14Behati PrinslooFashion & Accessoires38.43×
15Tim HortonSports22.89×
16Jon GrudenSports20.50×
17Graham GreeneLiterature20.45×
18Jameis WinstonSports15.15×
19Kirk CousinsSports13.61×
20NextdoorInternet & Social Media8.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mark Twain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mark Twain audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.87×
MindfulnessBALANCE1.53×
Community OrientationOPEN1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mark Twain audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Pet OwnershipJOY0.94×
IndulgenceJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mark Twain have in United States?

Mark Twain has an estimated audience of 1,923,726 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mark Twain fans?

54.3% of Mark Twain fans are female, 45.7% are male, with an average age of 43.6 years.

03

Which brands do Mark Twain fans like most?

Mark Twain fans show strongest brand affinity for FlightAware (85.51×), Jerry Jones (107.35×), and Cameron Jordan (124.02×) over the country average.

04

Where do Mark Twain fans live in United States?

Mark Twain fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mark Twain fans also like?

Beyond Mark Twain itself, the audience over-indexes on Jerry Jones (107.35×), Cameron Jordan (124.02×), Tim Horton (22.89×), and Jrue Holiday (48.29×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mark Twain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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