Mark Twain Audience in United States
Mark Twain has an estimated audience of 2,005,563 people in United States. 54.3% are female, 45.7% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: FlightAware, Jerry Jones, Cameron Jordan, Tim Horton, Jrue Holiday.
The average Mark Twain fan in United States is 43.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FlightAware, Jerry Jones, Cameron Jordan, with strongest over-indexing on FlightAware (85.51× the country average). Demographically, the Mark Twain audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Journalist
Demographics of Mark Twain fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 43.6 |
| Estimated audience size | 2,005,563 |
Audience persona
The typical Mark Twain fan in United States is balanced, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for FlightAware.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 259,078 | 1.17× |
| Texas | 165,168 | 0.96× |
| Florida | 129,083 | 0.95× |
| New York | 128,888 | 1.15× |
| Illinois | 75,543 | 1.13× |
| Missouri | 72,979 | 2.26× |
| Pennsylvania | 62,713 | 0.93× |
| Georgia | 57,696 | 0.93× |
| North Carolina | 55,627 | 0.92× |
| Ohio | 55,269 | 0.89× |
| New Jersey | 51,819 | 1.02× |
| Virginia | 51,600 | 1.06× |
| Michigan | 48,656 | 0.93× |
| Massachusetts | 43,380 | 1.1× |
| Washington | 43,143 | 1.07× |
| Tennessee | 40,584 | 1.01× |
| Connecticut | 39,499 | 1.96× |
| Arizona | 34,924 | 0.85× |
| Indiana | 33,220 | 0.91× |
| Maryland | 32,375 | 0.94× |
| Louisiana | 29,504 | 1.14× |
| Colorado | 28,152 | 0.89× |
| Minnesota | 25,921 | 0.9× |
| Alabama | 25,748 | 0.92× |
| South Carolina | 25,534 | 0.85× |
| Wisconsin | 24,924 | 0.83× |
| Kentucky | 23,214 | 0.92× |
| Oregon | 22,497 | 0.98× |
| Oklahoma | 21,229 | 0.95× |
| Nevada | 20,796 | 1.07× |
| Iowa | 17,443 | 1.06× |
| Utah | 17,084 | 0.95× |
| Arkansas | 16,549 | 1× |
| Kansas | 16,476 | 1.04× |
| Mississippi | 16,139 | 0.98× |
| Idaho | 9,630 | 0.96× |
| Nebraska | 9,080 | 0.9× |
| New Mexico | 8,982 | 0.89× |
| West Virginia | 8,592 | 0.92× |
| Hawaii | 8,142 | 0.94× |
| New Hampshire | 7,721 | 0.98× |
| Maine | 6,980 | 0.97× |
| Washington, District of Columbia | 6,142 | 1.02× |
| Rhode Island | 5,895 | 0.92× |
| Montana | 5,701 | 1.02× |
| Delaware | 4,159 | 0.75× |
| South Dakota | 3,662 | 0.79× |
| Alaska | 3,371 | 0.79× |
| Vermont | 3,325 | 0.94× |
| North Dakota | 3,188 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FlightAware | 85.51× | Travel & Leisure |
| Jerry Jones | 107.35× | Sports |
| Cameron Jordan | 124.02× | Sports |
| Tim Horton | 22.89× | Sports |
| Jrue Holiday | 48.29× | Sports |
| Stacy London | 132.35× | Literature |
| Big South Conference | 61.39× | Sports |
| Josh Smith | 66.98× | Sports |
| Patrick Willis | 60.49× | Sports |
| LuAnn de Lesseps | 50.97× | Movies & TV |
| Jack Kerouac | 40.34× | Literature |
| Behati Prinsloo | 38.43× | Fashion & Accessoires |
| Jon Gruden | 20.5× | Sports |
| J. D. Salinger | 53.53× | Literature |
| Graham Greene | 20.45× | Literature |
| Mark McMorris | 108.66× | Sports |
| Kirk Cousins | 13.61× | Sports |
| College Life | 100× | Business & Career |
| Jameis Winston | 15.15× | Sports |
| Nextdoor | 8.57× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.06 |
| Tradition | CONSERVATISM | 1.52 |
| Community Orientation | OPEN | 1.48 |
| Travelling | THRILL | 1.44 |
| Need for Security | CONSERVATISM | 1.43 |
| Individualism | JOY | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 4.9% |
| Germany | 4.3% |
See Mark Twain audiences in other countries
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Frequently asked questions
How many fans does Mark Twain have in United States?
Mark Twain has an estimated audience of 2,005,563 people in United States, concentrated in California and Texas.
What is the gender split and age of Mark Twain fans?
54.3% of Mark Twain fans are female, 45.7% are male, with an average age of 43.6 years.
Which brands do Mark Twain fans like most?
Mark Twain fans show strongest brand affinity for FlightAware (85.51×), Jerry Jones (107.35×), and Cameron Jordan (124.02×) over the country average.
Where do Mark Twain fans live in United States?
Mark Twain fans in United States are most concentrated in California (reach 259,078), Texas (reach 165,168), and Florida (reach 129,083). These three regions account for the largest share of the active audience.
What other brands do Mark Twain fans also like?
Beyond Mark Twain itself, the audience over-indexes on Jerry Jones (107.35×), Cameron Jordan (124.02×), Tim Horton (22.89×), and Jrue Holiday (48.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mark Twain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.