Rascasse Audience Intelligence

Big South Conference Audience in United States

A data profile of the people who buy, follow and care about Big South Conference in United States — modelled from more than twelve digital signal sources. Big South Conference has an estimated audience of 311,472 people in United States.

#764among Team in United States#4756in Sports

The average Big South Conference fan in United States is 39.2 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Georgia.

Top brand affinities include Jrue Holiday, Behati Prinsloo, Mark Twain, with strongest over-indexing on Jrue Holiday (96.94× the country average).

Demographically, the Big South Conference audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Big South Conference fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Jrue Holiday.

Category: Sports · Type: Team

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Big South Conference profile in United States.

Audience size
311K
in United States
Gender
60.0%♀
40.0% male
Age
39.2
average years
Country rank
#47402
Team in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Big South Conference fans

60.0% are female, 40.0% are male, average age 39.2.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Big South Conference audience in United States
MetricValue
Female60.0%
Male40.0%
Average age39.2
Estimated audience size311,472
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Big South Conference audience in United States
Age bracketShare%
16-1921%
20-2917%
30-3919%
40-4924%
50+19%
Fig. 04

Worldwide distribution

97.2%

of the worldwide Big South Conference audience comes from United States.

Worldwide audience distribution share by country for Big South Conference
CountryShare
United States97.2%
China0.3%
Malaysia0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Big South Conference audience in United States is strongest.

Fig. 05

Top regions by affinity

Big South Conference fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K6.71×
02South Carolina~20K5.27×
03North Carolina~40K4.58×
04Virginia~20K2.47×
05Tennessee~10K2.29×
06Georgia~20K2.14×
07Minnesota~7K1.66×
08Alabama~4K1.05×
09Kentucky~4K1.04×
10Washington, District of Columbia<1K0.99×
11West Virginia~1K0.98×
12South Dakota<1K0.95×
13Alaska<1K0.93×
14North Dakota<1K0.93×
15Vermont<1K0.93×
16Maryland~5K0.92×
17Mississippi~2K0.92×
18Arkansas~2K0.90×
19Rhode Island<1K0.90×
20Montana<1K0.90×
21Iowa~2K0.88×
22Delaware<1K0.88×
23Kansas~2K0.86×
24Nebraska~1K0.85×
25Hawaii~1K0.85×
26New Hampshire~1K0.85×
27Maine<1K0.85×
28Indiana~5K0.83×
29Idaho~1K0.83×
30New Mexico~1K0.82×
31Ohio~7K0.80×
32Louisiana~3K0.77×
33Connecticut~2K0.77×
34Missouri~4K0.75×
35Wisconsin~3K0.75×
36Oklahoma~2K0.75×
37Florida~10K0.73×
38Pennsylvania~7K0.73×
39Nevada~2K0.73×
40Oregon~2K0.68×
41Colorado~3K0.66×
42New Jersey~5K0.63×
43Massachusetts~4K0.63×
44Illinois~6K0.62×
45Michigan~5K0.59×
46Arizona~4K0.59×
47Washington~3K0.58×
48New York~8K0.49×
49Texas~10K0.46×
50California~10K0.33×
Fig. 06

Affinity by region

Affinity by region — Big South Conference, United States
0.33×1.00×6.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Big South Conference audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Big South Conference audience
#·InterestCategoryAffinity×
01Behati PrinslooFashion & Accessoires152.86×
02Jrue HolidaySports96.94×
03Mark TwainLiterature61.39×
04Sean PaytonSports39.66×
05Death Wish CoffeeFood & Beverages27.29×
06ScholarshipKids & Family4.46×
07Weather forecastingHome & Garden3.74×
08Food LionShopping3.58×
09QVCMovies & TV3.56×
10Mortgage loansBusiness & Career3.28×
11FedExBusiness & Career3.24×
12Discount storesShopping3.01×
13Shopping mallsShopping2.59×
14Bank of AmericaBusiness & Career2.23×
15UniversityBusiness & Career2.21×
16Pizza HutFood & Beverages2.14×
17PinterestInternet & Social Media2.10×
18AirbnbTravel & Leisure2.05×
19McDonald'sFood & Beverages2.00×
20FurnitureHome & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Big South Conference audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Big South Conference audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
Convenience OrientationPREMIUM1.70×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Big South Conference audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Big South Conference have in United States?

Big South Conference has an estimated audience of 311,472 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Big South Conference fans?

60.0% of Big South Conference fans are female, 40.0% are male, with an average age of 39.2 years.

03

Which brands do Big South Conference fans like most?

Big South Conference fans show strongest brand affinity for Jrue Holiday (96.94×), Behati Prinsloo (152.86×), and Mark Twain (61.39×) over the country average.

04

Where do Big South Conference fans live in United States?

Big South Conference fans in United States are most concentrated in North Carolina (reach ~40K), South Carolina (reach ~20K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Big South Conference fans also like?

Beyond Big South Conference itself, the audience over-indexes on Behati Prinsloo (152.86×), Mark Twain (61.39×), Sean Payton (39.66×), and Mortgage loans (3.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Big South Conference audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Big South Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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