Big South Conference Audience in United States

Big South Conference logo

Big South Conference has an estimated audience of 298,099 people in United States. 60.0% are female, 40.0% are male, average age 39.2. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Surf kayaking, Identity Theft Resource Center, Home equity, Home staging, Nebraska Cornhuskers football.

The average Big South Conference fan in United States is 39.2 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Surf kayaking, Identity Theft Resource Center, Home equity, with strongest over-indexing on Surf kayaking (102.53× the country average). Demographically, the Big South Conference audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team

Demographics of Big South Conference fans

Demographic split for Big South Conference audience in United States
MetricValue
Female60.0%
Male40.0%
Average age39.2
Estimated audience size298,099

Audience persona

The typical Big South Conference fan in United States is more female, around 39.2 years old, with strong Community Orientation tendencies and a notable affinity for Surf kayaking.

Top regions in United States

Top regions ranked by reach for Big South Conference in United States
RegionReachAffinity
North Carolina46,5905.19×
South Carolina27,3976.11×
Georgia22,2492.42×
Virginia20,8372.87×
Tennessee17,3512.9×
Florida16,1900.8×
Texas11,4510.45×
California7,9070.24×
Ohio7,6860.84×
Utah7,5792.84×
New York7,3790.44×
Pennsylvania7,2700.72×
Minnesota6,2161.46×
Illinois5,7460.58×
Maryland5,0470.98×
Indiana4,7690.88×
Alabama4,6041.11×
New Jersey4,1780.55×
Kentucky3,9921.07×
Michigan3,5120.45×
Missouri3,3290.69×
Massachusetts3,0890.53×
Colorado2,5670.55×
Louisiana2,4550.64×
Wisconsin2,2430.5×
Iowa2,0870.85×
Connecticut1,9980.67×
Mississippi1,9890.81×
Arizona1,9690.32×
Washington1,9370.32×
Kansas1,7960.76×
Arkansas1,5150.62×
Oklahoma1,4460.44×
West Virginia1,2740.92×
Oregon1,1120.33×
Washington, District of Columbia9311.04×
Nebraska8650.58×
Nevada8580.3×
Rhode Island7200.76×
New Hampshire6080.52×
Montana5830.71×
Idaho5260.35×
South Dakota4600.67×
New Mexico4570.31×
Delaware4300.52×
Maine4260.4×
North Dakota4200.69×
Alaska4010.63×
Hawaii3840.3×
Wyoming3520.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Big South Conference audience
BrandAffinityCategory
Surf kayaking102.53×Sports
Identity Theft Resource Center99.56×Technology & Electronics
Home equity2.04×Home & Garden
Home staging4.22×Home & Garden
Nebraska Cornhuskers football2.01×Sports
Keenan Allen3.6×Sports
The Other Woman (2009 film)4.38×Movies & TV
Viator2.59×Travel & Leisure
Whitley County, Kentucky6.88×Travel & Leisure
Glossier2.12×Beauty & Wellness
Charlamagne Tha God3.64×Movies & TV
Voltron: Legendary Defender5.95×Movies & TV
Historic site1.56×Arts & Culture
Corona (band)2.1×Music & Radio
Cachorro1.96×Pets & Animals
Keith Stanfield2.27×Movies & TV
Takers2.82×Movies & TV
Kerang2.07×Travel & Leisure
Jill Scott1.72×Music & Radio
South Asian cuisine2.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Big South Conference audience
TraitClusterScore
Community OrientationOPEN1.35
Career OrientationPOWER1.24
PatriotismCONSERVATISM1.17
Family OrientationCONSERVATISM1.14
Price SensitivityPREMIUM1.13
Sports ActivityPOWER1.11

Worldwide distribution

Worldwide audience distribution share by country for Big South Conference
CountryShare
United States97.1%
China0.4%
Malaysia0.3%

See Big South Conference audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Big South Conference have in United States?

Big South Conference has an estimated audience of 298,099 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Big South Conference fans?

60.0% of Big South Conference fans are female, 40.0% are male, with an average age of 39.2 years.

Which brands do Big South Conference fans like most?

Big South Conference fans show strongest brand affinity for Surf kayaking (102.53×), Identity Theft Resource Center (99.56×), and Home equity (2.04×) over the country average.

Where do Big South Conference fans live in United States?

Big South Conference fans in United States are most concentrated in North Carolina (reach 46,590), South Carolina (reach 27,397), and Georgia (reach 22,249). These three regions account for the largest share of the active audience.

What other brands do Big South Conference fans also like?

Beyond Big South Conference itself, the audience over-indexes on Identity Theft Resource Center (99.56×), Home equity (2.04×), Home staging (4.22×), and Nebraska Cornhuskers football (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Big South Conference. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.