Scholarship Audience in United States

Scholarship logo

Scholarship has an estimated audience of 11,634,314 people in United States. 59.8% are female, 40.2% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: FAFSA, Google Docs, Exame Nacional do Ensino Médio, Bank of America, Vestibular.

The average Scholarship fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FAFSA, Google Docs, Exame Nacional do Ensino Médio, with strongest over-indexing on FAFSA (6.84× the country average). Demographically, the Scholarship audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Community Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Education

Demographics of Scholarship fans

Demographic split for Scholarship audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.6
Estimated audience size11,634,314

Audience persona

The typical Scholarship fan in United States is more female, around 38.6 years old, with strong Community Orientation tendencies and a notable affinity for FAFSA.

Top regions in United States

Top regions ranked by reach for Scholarship in United States
RegionReachAffinity
California1,391,1071.09×
Texas1,390,7461.39×
Florida948,4391.2×
Georgia620,2091.73×
New York569,6150.88×
Illinois451,8281.17×
North Carolina431,5671.23×
Virginia343,2781.21×
Pennsylvania338,3360.86×
Ohio321,7160.9×
Maryland297,4521.49×
Michigan284,2220.93×
Arizona271,2701.14×
New Jersey257,4180.87×
Tennessee242,4931.04×
Washington241,3871.03×
South Carolina217,8281.24×
Indiana207,2100.97×
Colorado202,3581.1×
Alabama192,7221.19×
Massachusetts187,0450.82×
Missouri184,9900.99×
Louisiana173,8351.16×
Minnesota144,1400.86×
Oklahoma143,7781.11×
Wisconsin137,2570.78×
Kentucky129,6040.89×
Mississippi125,2161.31×
Arkansas117,0951.22×
Nevada114,6201.02×
Oregon110,2920.83×
Utah109,6331.05×
Connecticut104,7060.9×
Kansas93,8061.02×
Iowa76,3320.8×
New Mexico58,2241×
Idaho53,3120.91×
Nebraska53,1640.91×
West Virginia53,0760.98×
Hawaii50,9801.02×
Washington, District of Columbia37,3201.07×
New Hampshire29,2880.64×
Delaware28,6000.89×
Rhode Island28,3290.76×
Maine25,3800.61×
Montana24,6640.76×
South Dakota24,6560.92×
North Dakota21,9850.92×
Alaska19,6060.79×
Wyoming15,6970.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scholarship audience
BrandAffinityCategory
FAFSA6.84×Business & Career
Google Docs2.43×Internet & Social Media
Exame Nacional do Ensino Médio12.2×Business & Career
Bank of America2.02×Business & Career
Vestibular11.36×Health
Bachelor of Information Technology19.74×Business & Career
Google Drive1.98×Technology & Electronics
Training1.79×Sports
Flickr4.49×Internet & Social Media
MSN1.8×News
Higher education1.57×Business & Career
Health care1.53×Business & Career
College1.88×Business & Career
Academy2.18×Business & Career
Educational technology2.37×Business & Career
Capital One1.69×Business & Career
American Airlines1.62×Travel & Leisure
Student1.56×Business & Career
Postgraduate education3.39×Business & Career
Indeed.com1.69×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scholarship audience
TraitClusterScore
Community OrientationOPEN1.44
Career OrientationPOWER1.19
Price SensitivityPREMIUM1.19
Social Media UsageJOY1.17
Family OrientationCONSERVATISM1.14
SpiritualityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Scholarship
CountryShare
United States16.0%
Brazil10.7%
India6.4%

See Scholarship audiences in other countries

More Education audiences in United States

Frequently asked questions

How many fans does Scholarship have in United States?

Scholarship has an estimated audience of 11,634,314 people in United States, concentrated in California and Texas.

What is the gender split and age of Scholarship fans?

59.8% of Scholarship fans are female, 40.2% are male, with an average age of 38.6 years.

Which brands do Scholarship fans like most?

Scholarship fans show strongest brand affinity for FAFSA (6.84×), Google Docs (2.43×), and Exame Nacional do Ensino Médio (12.2×) over the country average.

Where do Scholarship fans live in United States?

Scholarship fans in United States are most concentrated in California (reach 1,391,107), Texas (reach 1,390,746), and Florida (reach 948,439). These three regions account for the largest share of the active audience.

What other brands do Scholarship fans also like?

Beyond Scholarship itself, the audience over-indexes on Google Docs (2.43×), Exame Nacional do Ensino Médio (12.2×), Bank of America (2.02×), and Vestibular (11.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.