Rascasse Audience Intelligence

Scholarship Audience in United States

A data profile of the people who buy, follow and care about Scholarship in United States — modelled from more than twelve digital signal sources. Scholarship has an estimated audience of 11,634,314 people in United States.

#5among Education in United States#2015among Topic in United States#91in Kids & Family

The average Scholarship fan in United States is 38.6 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include FAFSA, Mitch McConnell, Google Docs, with strongest over-indexing on FAFSA (6.84× the country average).

Demographically, the Scholarship audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Scholarship fan in United States is more female, around 38.6 years old, with strong Career Orientation tendencies and a notable affinity for FAFSA.

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scholarship profile in United States.

Audience size
11.6M
in United States
Gender
59.8%♀
40.2% male
Age
38.6
average years
Country rank
#3074
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scholarship fans

59.8% are female, 40.2% are male, average age 38.6.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Scholarship audience in United States
MetricValue
Female59.8%
Male40.2%
Average age38.6
Estimated audience size11,634,314
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Scholarship audience in United States
Age bracketShare%
16-1925%
20-2916%
30-3918%
40-4921%
50+20%
Fig. 04

Worldwide distribution

16.0%

of the worldwide Scholarship audience comes from United States.

Worldwide audience distribution share by country for Scholarship
CountryShare
United States16.0%
Brazil10.7%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scholarship audience in United States is strongest.

Fig. 05

Top regions by affinity

Scholarship fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~500K1.53×
02Texas~1.5M1.48×
03Maryland~300K1.38×
04Arkansas~100K1.37×
05Mississippi~100K1.37×
06Alabama~200K1.28×
07South Carolina~200K1.17×
08North Carolina~400K1.15×
09Louisiana~200K1.14×
10Oklahoma~100K1.14×
11Arizona~300K1.12×
12North Dakota~30K1.12×
13Virginia~300K1.11×
14Nebraska~60K1.09×
15Florida~900K1.08×
16South Dakota~30K1.08×
17Illinois~400K1.05×
18Kansas~100K1.05×
19Indiana~200K1.04×
20New Mexico~60K1.03×
21Kentucky~100K1.02×
22Hawaii~50K1.02×
23Utah~100K1.01×
24California~1.5M1.00×
25Nevada~100K1.00×
26Wyoming~20K1.00×
27Tennessee~200K0.98×
28Missouri~200K0.97×
29Colorado~200K0.97×
30Idaho~60K0.97×
31Washington, District of Columbia~30K0.97×
32West Virginia~50K0.96×
33Washington~200K0.94×
34Delaware~30K0.93×
35Alaska~20K0.93×
36Pennsylvania~400K0.90×
37Michigan~300K0.90×
38Oregon~100K0.88×
39Ohio~300K0.86×
40Minnesota~100K0.86×
41Iowa~80K0.86×
42Wisconsin~100K0.83×
43Connecticut~100K0.83×
44Montana~30K0.83×
45New York~500K0.82×
46New Jersey~200K0.82×
47Rhode Island~30K0.81×
48Massachusetts~200K0.75×
49Maine~30K0.70×
50New Hampshire~30K0.66×
Fig. 06

Affinity by region

Affinity by region — Scholarship, United States
0.66×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scholarship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scholarship audience
#·InterestCategoryAffinity×
01Bachelor of Information TechnologyBusiness & Career19.74×
02Exame Nacional do Ensino MédioBusiness & Career12.20×
03VestibularHealth11.36×
04FAFSABusiness & Career6.84×
05FlickrInternet & Social Media4.49×
06Google DocsInternet & Social Media2.43×
07Educational technologyBusiness & Career2.37×
08AcademyBusiness & Career2.18×
09Mitch McConnellPolitics & Society2.15×
10Bank of AmericaBusiness & Career2.02×
11Google DriveTechnology & Electronics1.98×
12CollegeBusiness & Career1.88×
13MSNNews1.80×
14TrainingSports1.79×
15Capital OneBusiness & Career1.69×
16United States Postal ServiceBusiness & Career1.63×
17American AirlinesTravel & Leisure1.62×
18Higher educationBusiness & Career1.57×
19StudentBusiness & Career1.56×
20Health careBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scholarship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scholarship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.61×
Need for SecurityCONSERVATISM1.56×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scholarship audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
ExtroversionTHRILL0.88×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scholarship have in United States?

Scholarship has an estimated audience of 11,634,314 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Scholarship fans?

59.8% of Scholarship fans are female, 40.2% are male, with an average age of 38.6 years.

03

Which brands do Scholarship fans like most?

Scholarship fans show strongest brand affinity for FAFSA (6.84×), Mitch McConnell (2.15×), and Google Docs (2.43×) over the country average.

04

Where do Scholarship fans live in United States?

Scholarship fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Scholarship fans also like?

Beyond Scholarship itself, the audience over-indexes on Mitch McConnell (2.15×), Google Docs (2.43×), Exame Nacional do Ensino Médio (12.2×), and Bank of America (2.02×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Scholarship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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