Scholarship Audience in Germany
Scholarship has an estimated audience of 995,875 people in Germany. 60.3% are female, 39.7% are male, average age 33.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Master of International Business, Business education, Bachelor of Pharmacy, Vestibular, Exame Nacional do Ensino Médio.
The average Scholarship fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Master of International Business, Business education, Bachelor of Pharmacy, with strongest over-indexing on Master of International Business (58.92× the country average). Demographically, the Scholarship audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic · Subtype: Education
Demographics of Scholarship fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 33.6 |
| Estimated audience size | 995,875 |
Audience persona
The typical Scholarship fan in Germany is more female, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Master of International Business.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 229,628 | 1.05× |
| Bayern | 144,397 | 0.9× |
| Baden-Württemberg | 143,075 | 1.05× |
| Niedersachsen | 104,081 | 1.08× |
| Hessen | 80,435 | 1.06× |
| Berlin | 54,764 | 1.23× |
| Rheinland-Pfalz | 45,715 | 0.92× |
| Sachsen | 45,038 | 0.92× |
| Schleswig-Holstein | 34,264 | 0.96× |
| Brandenburg | 32,453 | 1.05× |
| Hamburg | 25,646 | 1.14× |
| Mecklenburg-Vorpommern | 22,460 | 1.18× |
| Thüringen | 19,653 | 0.77× |
| Sachsen-Anhalt | 18,648 | 0.72× |
| Saarland | 10,511 | 0.86× |
| Bremen | 9,374 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Master of International Business | 58.92× | Business & Career |
| Business education | 45.82× | Business & Career |
| Bachelor of Pharmacy | 43.54× | Business & Career |
| Vestibular | 41.74× | Health |
| Exame Nacional do Ensino Médio | 42.4× | Business & Career |
| Bachelor of Information Technology | 58.01× | Business & Career |
| Internship | 17.48× | Business & Career |
| Part-time | 9.98× | Business & Career |
| Student loan | 33.01× | Business & Career |
| Master of Business Administration | 9.65× | Business & Career |
| Coursera | 21.33× | Business & Career |
| Udacity | 21.58× | Business & Career |
| 4.24× | Internet & Social Media | |
| Master of Accountancy | 50.78× | Business & Career |
| Adecco | 31.63× | Business & Career |
| Master of Science in Information Technology | 44.09× | Business & Career |
| Liberal arts education | 21.1× | Business & Career |
| EdX | 21.44× | Kids & Family |
| Private university | 15.6× | Business & Career |
| Distance education | 7.15× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.77 |
| Sustainability | BALANCE | 1.72 |
| Early Adopter Mentality | POWER | 1.56 |
| Social Media Usage | JOY | 1.37 |
| Urban Lifestyle | OPEN | 1.35 |
| Individualism | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.0% |
| Brazil | 10.7% |
| India | 6.4% |
See Scholarship audiences in other countries
More Education audiences in Germany
- School (9,765,167)
- Kindergarten (6,165,719)
- Pre-kindergarten (5,158,121)
- Private school (2,562,863)
- Primary school (2,547,784)
Frequently asked questions
How many fans does Scholarship have in Germany?
Scholarship has an estimated audience of 995,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Scholarship fans?
60.3% of Scholarship fans are female, 39.7% are male, with an average age of 33.6 years.
Which brands do Scholarship fans like most?
Scholarship fans show strongest brand affinity for Master of International Business (58.92×), Business education (45.82×), and Bachelor of Pharmacy (43.54×) over the country average.
Where do Scholarship fans live in Germany?
Scholarship fans in Germany are most concentrated in Nordrhein-Westfalen (reach 229,628), Bayern (reach 144,397), and Baden-Württemberg (reach 143,075). These three regions account for the largest share of the active audience.
What other brands do Scholarship fans also like?
Beyond Scholarship itself, the audience over-indexes on Business education (45.82×), Bachelor of Pharmacy (43.54×), Vestibular (41.74×), and Exame Nacional do Ensino Médio (42.4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.