Rascasse Audience Intelligence

Scholarship Audience in Germany

A data profile of the people who buy, follow and care about Scholarship in Germany — modelled from more than twelve digital signal sources. Scholarship has an estimated audience of 995,875 people in Germany.

#9among Education in Germany#3173among Topic in Germany#169in Kids & Family

The average Scholarship fan in Germany is 33.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Master of International Business, Business education, Bachelor of Pharmacy, with strongest over-indexing on Master of International Business (58.92× the country average).

Demographically, the Scholarship audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Scholarship fan in Germany is more female, around 33.6 years old, with strong Career Orientation tendencies and a notable affinity for Master of International Business.

Category: Kids & Family · Type: Topic · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Scholarship profile in Germany.

Audience size
996K
in Germany
Gender
60.3%♀
39.7% male
Age
33.6
average years
Country rank
#6551
Topic in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Scholarship fans

60.3% are female, 39.7% are male, average age 33.6.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Scholarship audience in Germany
MetricValue
Female60.3%
Male39.7%
Average age33.6
Estimated audience size995,875
Fig. 03

Age distribution

Ø 33.6
average years
Age distribution of the Scholarship audience in Germany
Age bracketShare%
16-1934%
20-2924%
30-3917%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.4%

of the worldwide Scholarship audience comes from Germany.

Worldwide audience distribution share by country for Scholarship
CountryShare
United States16.0%
Brazil10.7%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Scholarship audience in Germany is strongest.

Fig. 05

Top regions by affinity

Scholarship fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~50K1.17×
02Bremen~10K1.13×
03Hamburg~20K1.09×
04Hessen~80K1.08×
05Niedersachsen~100K1.06×
06Mecklenburg-Vorpommern~20K1.05×
07Baden-Württemberg~100K1.04×
08Nordrhein-Westfalen~200K1.02×
09Brandenburg~30K1.01×
10Rheinland-Pfalz~50K0.98×
11Schleswig-Holstein~30K0.97×
12Sachsen~50K0.94×
13Saarland~10K0.94×
14Bayern~100K0.93×
15Thüringen~20K0.92×
16Sachsen-Anhalt~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Scholarship, Germany
0.80×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Scholarship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Scholarship audience
#·InterestCategoryAffinity×
01Master of International BusinessBusiness & Career58.92×
02Bachelor of Information TechnologyBusiness & Career58.01×
03Master of AccountancyBusiness & Career50.78×
04Business educationBusiness & Career45.82×
05Master of Science in Information TechnologyBusiness & Career44.09×
06Bachelor of PharmacyBusiness & Career43.54×
07Exame Nacional do Ensino MédioBusiness & Career42.40×
08VestibularHealth41.74×
09Student loanBusiness & Career33.01×
10AdeccoBusiness & Career31.63×
11Bachelor of Business ManagementBusiness & Career29.70×
12Engineering educationBusiness & Career27.53×
13EdXKids & Family21.44×
14CourseraBusiness & Career21.33×
15Liberal arts educationBusiness & Career21.10×
16InternshipBusiness & Career17.48×
17Private universityBusiness & Career15.60×
18Part-timeBusiness & Career9.98×
19Master of Business AdministrationBusiness & Career9.65×
20Distance educationBusiness & Career7.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Scholarship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Scholarship audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER5.48×
Need for SecurityCONSERVATISM2.20×
Early Adopter MentalityPOWER2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Scholarship audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.63×
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Scholarship have in Germany?

Scholarship has an estimated audience of 995,875 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Scholarship fans?

60.3% of Scholarship fans are female, 39.7% are male, with an average age of 33.6 years.

03

Which brands do Scholarship fans like most?

Scholarship fans show strongest brand affinity for Master of International Business (58.92×), Business education (45.82×), and Bachelor of Pharmacy (43.54×) over the country average.

04

Where do Scholarship fans live in Germany?

Scholarship fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Scholarship fans also like?

Beyond Scholarship itself, the audience over-indexes on Business education (45.82×), Bachelor of Pharmacy (43.54×), Vestibular (41.74×), and Exame Nacional do Ensino Médio (42.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in Germany

See Scholarship audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Scholarship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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