Bachelor of Business Management Audience in Germany
Bachelor of Business Management has an estimated audience of 242,050 people in Germany. 53.6% are female, 46.4% are male, average age 35.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Racing, Ettifaq FC, Gil Ofarim, Business English, Christmas Gift.
The average Bachelor of Business Management fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Racing, Ettifaq FC, Gil Ofarim, with strongest over-indexing on Racing (6.54× the country average). Demographically, the Bachelor of Business Management audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Degree
Demographics of Bachelor of Business Management fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 35.8 |
| Estimated audience size | 242,050 |
Audience persona
The typical Bachelor of Business Management fan in Germany is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Racing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 18,157 | 0.34× |
| Bayern | 15,865 | 0.41× |
| Baden-Württemberg | 13,827 | 0.42× |
| Hessen | 11,268 | 0.61× |
| Niedersachsen | 7,996 | 0.34× |
| Sachsen-Anhalt | 7,881 | 1.26× |
| Thüringen | 7,787 | 1.26× |
| Rheinland-Pfalz | 7,331 | 0.6× |
| Berlin | 7,276 | 0.67× |
| Saarland | 7,273 | 2.45× |
| Brandenburg | 7,102 | 0.95× |
| Mecklenburg-Vorpommern | 6,932 | 1.5× |
| Bremen | 6,574 | 3.18× |
| Sachsen | 6,379 | 0.54× |
| Schleswig-Holstein | 6,278 | 0.72× |
| Hamburg | 4,131 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Racing | 6.54× | Cars & Mobility |
| Ettifaq FC | 24.43× | Sports |
| Gil Ofarim | 2.07× | Music & Radio |
| Business English | 3.18× | Business & Career |
| Christmas Gift | 1.93× | Kids & Family |
| Progressive rock | 1.76× | Music & Radio |
| edureka | 31.85× | Business & Career |
| Jaguar F-Pace | 4.54× | Cars & Mobility |
| Natural rubber | 1.62× | Cars & Mobility |
| Grappling | 1.58× | Sports |
| Whist | 3.63× | Games |
| Curcuma | 3.27× | Food & Beverages |
| Hypertext | 1.79× | Technology & Electronics |
| Icon (magazine) | 1.55× | Arts & Culture |
| Elīna Garanča | 4.18× | Music & Radio |
| Home Delivery | 1.55× | Food & Beverages |
| Parma | 3.05× | Travel & Leisure |
| Ireen Sheer | 1.54× | Music & Radio |
| Necktie | 2.83× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.38× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.15 |
| Early Adopter Mentality | POWER | 1.71 |
| Sustainability | BALANCE | 1.69 |
| Sports Activity | POWER | 1.27 |
| Luxury Orientation | PREMIUM | 1.26 |
| Urban Lifestyle | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 39.5% |
| India | 20.3% |
| United States | 13.9% |
See Bachelor of Business Management audiences in other countries
- Bachelor of Business Management — United States
- Bachelor of Business Management — United Kingdom
- Bachelor of Business Management — France
- Bachelor of Business Management — Italy
- Bachelor of Business Management — Spain
- Bachelor of Business Management — Brazil
- Bachelor of Business Management — Japan
- Bachelor of Business Management — South Korea
- Bachelor of Business Management — India
More Degree audiences in Germany
- Bachelor's degree (3,990,048)
- Bachelor's degree or higher (908,736)
- Bachelor of Medicine, Bachelor of Surgery (726,525)
- Bachelor of Pharmacy (655,189)
- Bachelor of Science in Nursing (636,361)
Frequently asked questions
How many fans does Bachelor of Business Management have in Germany?
Bachelor of Business Management has an estimated audience of 242,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bachelor of Business Management fans?
53.6% of Bachelor of Business Management fans are female, 46.4% are male, with an average age of 35.8 years.
Which brands do Bachelor of Business Management fans like most?
Bachelor of Business Management fans show strongest brand affinity for Racing (6.54×), Ettifaq FC (24.43×), and Gil Ofarim (2.07×) over the country average.
Where do Bachelor of Business Management fans live in Germany?
Bachelor of Business Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach 18,157), Bayern (reach 15,865), and Baden-Württemberg (reach 13,827). These three regions account for the largest share of the active audience.
What other brands do Bachelor of Business Management fans also like?
Beyond Bachelor of Business Management itself, the audience over-indexes on Ettifaq FC (24.43×), Gil Ofarim (2.07×), Business English (3.18×), and Christmas Gift (1.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bachelor of Business Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.