Rascasse Audience Intelligence

Bachelor of Business Management Audience in Germany

A data profile of the people who buy, follow and care about Bachelor of Business Management in Germany — modelled from more than twelve digital signal sources. Bachelor of Business Management has an estimated audience of 242,050 people in Germany.

#7among Degree in Germany#6833among Topic in Germany#1335in Business & Career

The average Bachelor of Business Management fan in Germany is 35.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Udemy, Undergraduate education, Scholarship, with strongest over-indexing on Udemy (39.41× the country average).

Demographically, the Bachelor of Business Management audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bachelor of Business Management fan in Germany is balanced, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Udemy.

Category: Business & Career · Type: Topic · Subtype: Degree

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bachelor of Business Management profile in Germany.

Audience size
242K
in Germany
Gender
53.6%♀
46.4% male
Age
35.8
average years
Country rank
#20092
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bachelor of Business Management fans

53.6% are female, 46.4% are male, average age 35.8.

Fig. 02

Gender split

53.6%
Female
46.4%
Male
Demographic split for Bachelor of Business Management audience in Germany
MetricValue
Female53.6%
Male46.4%
Average age35.8
Estimated audience size242,050
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Bachelor of Business Management audience in Germany
Age bracketShare%
16-1932%
20-2916%
30-3914%
40-4925%
50+12%
Fig. 04

Worldwide distribution

39.5%

of the worldwide Bachelor of Business Management audience comes from Germany.

Worldwide audience distribution share by country for Bachelor of Business Management
CountryShare
Germany39.5%
India20.3%
United States13.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bachelor of Business Management audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bachelor of Business Management fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.39×
02Saarland~4K1.28×
03Mecklenburg-Vorpommern~5K1.09×
04Sachsen-Anhalt~7K1.05×
05Thüringen~6K1.04×
06Brandenburg~7K0.99×
07Schleswig-Holstein~8K0.95×
08Hamburg~5K0.95×
09Rheinland-Pfalz~10K0.93×
10Sachsen~10K0.92×
11Berlin~10K0.91×
12Niedersachsen~20K0.87×
13Hessen~20K0.87×
14Baden-Württemberg~30K0.82×
15Bayern~30K0.79×
16Nordrhein-Westfalen~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Bachelor of Business Management, Germany
0.75×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bachelor of Business Management audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bachelor of Business Management audience
#·InterestCategoryAffinity×
01Universities in the United KingdomBusiness & Career59.73×
02College applicationBusiness & Career44.89×
03UdemyBusiness & Career39.41×
04Bachelor of Business AdministrationBusiness & Career30.81×
05University and college admissionBusiness & Career30.25×
06ScholarshipKids & Family29.70×
07Undergraduate educationBusiness & Career27.88×
08Brenda SongFashion & Accessoires20.00×
09International schoolBusiness & Career14.11×
10Student exchange programBusiness & Career11.93×
11Business schoolBusiness & Career11.35×
12International English Language Testing SystemBusiness & Career10.59×
13Google NewsNews7.80×
14MoodleTechnology & Electronics6.40×
15Career developmentBusiness & Career6.38×
16Academic degreeBusiness & Career5.93×
17Master's degreeBusiness & Career4.58×
18Stand-up comedyMovies & TV4.39×
19Drop shippingShopping4.30×
20CanadaTravel & Leisure3.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bachelor of Business Management audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bachelor of Business Management audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.72×
Early Adopter MentalityPOWER2.06×
Community OrientationOPEN1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bachelor of Business Management audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.72×
DIY MentalityTHRILL0.82×
CreativityOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bachelor of Business Management have in Germany?

Bachelor of Business Management has an estimated audience of 242,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bachelor of Business Management fans?

53.6% of Bachelor of Business Management fans are female, 46.4% are male, with an average age of 35.8 years.

03

Which brands do Bachelor of Business Management fans like most?

Bachelor of Business Management fans show strongest brand affinity for Udemy (39.41×), Undergraduate education (27.88×), and Scholarship (29.7×) over the country average.

04

Where do Bachelor of Business Management fans live in Germany?

Bachelor of Business Management fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bachelor of Business Management fans also like?

Beyond Bachelor of Business Management itself, the audience over-indexes on Undergraduate education (27.88×), Scholarship (29.7×), University and college admission (30.25×), and Universities in the United Kingdom (59.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Degree audiences in Germany

See Bachelor of Business Management audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bachelor of Business Management. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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