International school Audience in Germany
International school has an estimated audience of 829,588 people in Germany. 56.6% are female, 43.4% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International education, Study abroad, Vestibular, Bachelor's degree or higher, University and college admission.
The average International school fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International education, Study abroad, Vestibular, with strongest over-indexing on International education (21.84× the country average). Demographically, the International school audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of International school fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 34.7 |
| Estimated audience size | 829,588 |
Audience persona
The typical International school fan in Germany is more female, around 34.7 years old, with strong Sustainability tendencies and a notable affinity for International education.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,876 | 1.02× |
| Bayern | 178,292 | 1.34× |
| Baden-Württemberg | 142,887 | 1.26× |
| Hessen | 121,330 | 1.92× |
| Berlin | 78,467 | 2.12× |
| Niedersachsen | 64,765 | 0.8× |
| Rheinland-Pfalz | 47,929 | 1.15× |
| Hamburg | 25,546 | 1.36× |
| Sachsen | 25,298 | 0.62× |
| Brandenburg | 23,396 | 0.91× |
| Schleswig-Holstein | 21,002 | 0.71× |
| Thüringen | 15,895 | 0.75× |
| Sachsen-Anhalt | 7,670 | 0.36× |
| Bremen | 7,414 | 1.04× |
| Mecklenburg-Vorpommern | 4,696 | 0.3× |
| Saarland | 3,480 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International education | 21.84× | Business & Career |
| Study abroad | 18.34× | Business & Career |
| Vestibular | 20.86× | Health |
| Bachelor's degree or higher | 16.66× | Business & Career |
| University and college admission | 16.47× | Business & Career |
| Institute of technology | 8.66× | Business & Career |
| High school | 6.37× | Business & Career |
| Higher education in the United States | 28.96× | Politics & Society |
| Graduate school | 17.68× | Business & Career |
| Exame Nacional do Ensino Médio | 17.45× | Business & Career |
| Local news | 4.84× | News |
| Harry Potter | 2.49× | Movies & TV |
| Undergraduate education | 11.06× | Business & Career |
| University of Amsterdam | 15.99× | Business & Career |
| Test of English as a Foreign Language | 11.68× | Business & Career |
| Fachhochschule | 9.52× | Business & Career |
| International student | 8.49× | Business & Career |
| Business education | 14.37× | Business & Career |
| Felix Baumgartner | 5.39× | Sports |
| Natural World | 2.86× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.63 |
| Community Orientation | OPEN | 1.58 |
| Career Orientation | POWER | 1.53 |
| Travelling | THRILL | 1.48 |
| Tradition | CONSERVATISM | 1.4 |
| Risk Appetite | THRILL | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 11.1% |
| China | 8.2% |
| India | 7.5% |
See International school audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does International school have in Germany?
International school has an estimated audience of 829,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of International school fans?
56.6% of International school fans are female, 43.4% are male, with an average age of 34.7 years.
Which brands do International school fans like most?
International school fans show strongest brand affinity for International education (21.84×), Study abroad (18.34×), and Vestibular (20.86×) over the country average.
Where do International school fans live in Germany?
International school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,876), Bayern (reach 178,292), and Baden-Württemberg (reach 142,887). These three regions account for the largest share of the active audience.
What other brands do International school fans also like?
Beyond International school itself, the audience over-indexes on Study abroad (18.34×), Vestibular (20.86×), Bachelor's degree or higher (16.66×), and University and college admission (16.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for International school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.