Rascasse Audience Intelligence

International school Audience in Germany

A data profile of the people who buy, follow and care about International school in Germany — modelled from more than twelve digital signal sources. International school has an estimated audience of 829,588 people in Germany.

#3523among Topic in Germany#645in Business & Career

The average International school fan in Germany is 34.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include International education, Study abroad, Vestibular, with strongest over-indexing on International education (21.84× the country average).

Demographically, the International school audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical International school fan in Germany is more female, around 34.7 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the International school profile in Germany.

Audience size
830K
in Germany
Gender
56.6%♀
43.4% male
Age
34.7
average years
Country rank
#7647
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of International school fans

56.6% are female, 43.4% are male, average age 34.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for International school audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age34.7
Estimated audience size829,588
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the International school audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3920%
40-4917%
50+11%
Fig. 04

Worldwide distribution

1.8%

of the worldwide International school audience comes from Germany.

Worldwide audience distribution share by country for International school
CountryShare
Japan11.1%
China8.2%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the International school audience in Germany is strongest.

Fig. 05

Top regions by affinity

International school fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K1.92×
02Hessen~100K1.84×
03Bayern~200K1.31×
04Hamburg~20K1.30×
05Baden-Württemberg~100K1.21×
06Rheinland-Pfalz~50K1.13×
07Bremen~8K1.06×
08Nordrhein-Westfalen~200K0.98×
09Sachsen~40K0.95×
10Brandenburg~20K0.90×
11Thüringen~20K0.82×
12Niedersachsen~60K0.78×
13Schleswig-Holstein~20K0.78×
14Saarland~8K0.77×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~10K0.66×
Fig. 06

Affinity by region

Affinity by region — International school, Germany
0.66×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the International school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for International school audience
#·InterestCategoryAffinity×
01Higher education in the United StatesPolitics & Society28.96×
02International educationBusiness & Career21.84×
03VestibularHealth20.86×
04Study abroadBusiness & Career18.34×
05Graduate schoolBusiness & Career17.68×
06Exame Nacional do Ensino MédioBusiness & Career17.45×
07Bachelor's degree or higherBusiness & Career16.66×
08University and college admissionBusiness & Career16.47×
09University of AmsterdamBusiness & Career15.99×
10Master of International BusinessBusiness & Career14.98×
11Business educationBusiness & Career14.37×
12Test of English as a Foreign LanguageBusiness & Career11.68×
13Undergraduate educationBusiness & Career11.06×
14FachhochschuleBusiness & Career9.52×
15Institute of technologyBusiness & Career8.66×
16International studentBusiness & Career8.49×
17High schoolBusiness & Career6.37×
18Felix BaumgartnerSports5.39×
19Local newsNews4.84×
20Harry PotterMovies & TV2.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the International school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by International school audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN3.18×
Career OrientationPOWER2.75×
Risk AppetiteTHRILL2.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by International school audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.50×
Quality AwarenessPREMIUM0.52×
Price SensitivityPREMIUM0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does International school have in Germany?

International school has an estimated audience of 829,588 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of International school fans?

56.6% of International school fans are female, 43.4% are male, with an average age of 34.7 years.

03

Which brands do International school fans like most?

International school fans show strongest brand affinity for International education (21.84×), Study abroad (18.34×), and Vestibular (20.86×) over the country average.

04

Where do International school fans live in Germany?

International school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do International school fans also like?

Beyond International school itself, the audience over-indexes on Study abroad (18.34×), Vestibular (20.86×), Bachelor's degree or higher (16.66×), and University and college admission (16.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See International school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for International school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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