Graduate school Audience in Germany
Graduate school has an estimated audience of 618,312 people in Germany. 53.3% are female, 46.7% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Livemusic, Business school, Duolingo, Google News.
The average Graduate school fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Livemusic, Business school, with strongest over-indexing on LinkedIn (4.06× the country average). Demographically, the Graduate school audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Touchpoint
Demographics of Graduate school fans
| Metric | Value |
|---|---|
| Female | 53.3% |
| Male | 46.7% |
| Average age | 32.5 |
| Estimated audience size | 618,312 |
Audience persona
The typical Graduate school fan in Germany is balanced, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 157,080 | 1.16× |
| Bayern | 99,085 | 1× |
| Baden-Württemberg | 83,930 | 0.99× |
| Niedersachsen | 76,408 | 1.27× |
| Hessen | 46,489 | 0.99× |
| Sachsen | 32,250 | 1.06× |
| Rheinland-Pfalz | 29,857 | 0.96× |
| Schleswig-Holstein | 24,910 | 1.12× |
| Berlin | 23,668 | 0.86× |
| Brandenburg | 17,579 | 0.92× |
| Sachsen-Anhalt | 15,738 | 0.98× |
| Thüringen | 14,681 | 0.93× |
| Hamburg | 14,433 | 1.03× |
| Mecklenburg-Vorpommern | 12,067 | 1.02× |
| Saarland | 6,586 | 0.87× |
| Bremen | 4,386 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 4.06× | Internet & Social Media | |
| Livemusic | 5.27× | Music & Radio |
| Business school | 8.66× | Business & Career |
| Duolingo | 6.9× | Business & Career |
| Google News | 4.93× | News |
| Commerzbank | 2.92× | Business & Career |
| Career development | 4.93× | Business & Career |
| Beirut | 6.98× | Travel & Leisure |
| Elfen Lied | 26.85× | Literature |
| International school | 11.55× | Business & Career |
| Google Wallet | 17.13× | Technology & Electronics |
| Deutsche Bank | 3.46× | Business & Career |
| Lieferando.de | 2.33× | Food & Beverages |
| Harvard University | 9.29× | Business & Career |
| 2.69× | Internet & Social Media | |
| Bookselling | 3.57× | Literature |
| Batman | 2.29× | Movies & TV |
| Undergraduate education | 6.93× | Business & Career |
| Dexter (TV series) | 5.38× | Movies & TV |
| TOEIC | 9.05× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.15 |
| Sustainability | BALANCE | 1.99 |
| Early Adopter Mentality | POWER | 1.83 |
| Risk Appetite | THRILL | 1.76 |
| Travelling | THRILL | 1.71 |
| Individualism | JOY | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| Japan | 5.3% |
| India | 4.5% |
See Graduate school audiences in other countries
More Business & Career audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Graduate school have in Germany?
Graduate school has an estimated audience of 618,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Graduate school fans?
53.3% of Graduate school fans are female, 46.7% are male, with an average age of 32.5 years.
Which brands do Graduate school fans like most?
Graduate school fans show strongest brand affinity for LinkedIn (4.06×), Livemusic (5.27×), and Business school (8.66×) over the country average.
Where do Graduate school fans live in Germany?
Graduate school fans in Germany are most concentrated in Nordrhein-Westfalen (reach 157,080), Bayern (reach 99,085), and Baden-Württemberg (reach 83,930). These three regions account for the largest share of the active audience.
What other brands do Graduate school fans also like?
Beyond Graduate school itself, the audience over-indexes on Livemusic (5.27×), Business school (8.66×), Duolingo (6.9×), and Google News (4.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Graduate school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.