Rascasse Audience Intelligence

Graduate school Audience in Germany

A data profile of the people who buy, follow and care about Graduate school in Germany — modelled from more than twelve digital signal sources. Graduate school has an estimated audience of 618,312 people in Germany.

#174among Touchpoint in Germany#781in Business & Career

The average Graduate school fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Duolingo, Google News, International school, with strongest over-indexing on Duolingo (11.26× the country average).

Demographically, the Graduate school audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Graduate school fan in Germany is balanced, around 32.5 years old, with strong Career Orientation tendencies and a notable affinity for Duolingo.

Category: Business & Career · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graduate school profile in Germany.

Audience size
618K
in Germany
Gender
53.3%♀
46.7% male
Age
32.5
average years
Country rank
#9848
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graduate school fans

53.3% are female, 46.7% are male, average age 32.5.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Graduate school audience in Germany
MetricValue
Female53.3%
Male46.7%
Average age32.5
Estimated audience size618,312
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the Graduate school audience in Germany
Age bracketShare%
16-1937%
20-2922%
30-3918%
40-4915%
50+8%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Graduate school audience comes from Germany.

Worldwide audience distribution share by country for Graduate school
CountryShare
United States19.8%
Japan5.3%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graduate school audience in Germany is strongest.

Fig. 05

Top regions by affinity

Graduate school fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~70K1.19×
02Bayern~100K1.10×
03Nordrhein-Westfalen~100K1.09×
04Schleswig-Holstein~20K1.05×
05Hamburg~10K1.05×
06Baden-Württemberg~90K1.02×
07Sachsen~30K1.02×
08Mecklenburg-Vorpommern~10K1.02×
09Thüringen~20K0.99×
10Saarland~7K0.99×
11Sachsen-Anhalt~20K0.98×
12Hessen~50K0.97×
13Rheinland-Pfalz~30K0.97×
14Bremen~5K0.97×
15Berlin~30K0.96×
16Brandenburg~20K0.92×
Fig. 06

Affinity by region

Affinity by region — Graduate school, Germany
0.92×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graduate school audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graduate school audience
#·InterestCategoryAffinity×
01Online learning communityBusiness & Career21.84×
02Universities in the United KingdomBusiness & Career21.52×
03Google WalletTechnology & Electronics18.97×
04International schoolBusiness & Career17.68×
05University and college admissionBusiness & Career14.36×
06DuolingoBusiness & Career11.26×
07Undergraduate educationBusiness & Career10.06×
08Business schoolBusiness & Career8.72×
09Google NewsNews7.70×
10Dua LipaMusic & Radio6.38×
11Office suppliesBusiness & Career6.00×
12Crime fictionLiterature4.91×
13Career developmentBusiness & Career4.35×
14BooksellingLiterature3.97×
15Deutsche BankBusiness & Career3.66×
16HugendubelShopping3.64×
17RedditInternet & Social Media3.34×
18Efficient energy useTechnology & Electronics3.13×
19InnovationBusiness & Career3.10×
20CommerzbankBusiness & Career3.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graduate school audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graduate school audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.17×
Risk AppetiteTHRILL2.15×
Early Adopter MentalityPOWER2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graduate school audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.63×
DIY MentalityTHRILL0.65×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graduate school have in Germany?

Graduate school has an estimated audience of 618,312 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Graduate school fans?

53.3% of Graduate school fans are female, 46.7% are male, with an average age of 32.5 years.

03

Which brands do Graduate school fans like most?

Graduate school fans show strongest brand affinity for Duolingo (11.26×), Google News (7.7×), and International school (17.68×) over the country average.

04

Where do Graduate school fans live in Germany?

Graduate school fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Graduate school fans also like?

Beyond Graduate school itself, the audience over-indexes on Google News (7.7×), International school (17.68×), University and college admission (14.36×), and Business school (8.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Graduate school audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Graduate school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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