Graduate school Audience in United States

Graduate school logo

Graduate school has an estimated audience of 7,963,651 people in United States. 58.3% are female, 41.7% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, Queens College, City University of New York, Kansas.

The average Graduate school fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Jesse Plemons, Nebraska Cornhuskers football, Kendra Scott, with strongest over-indexing on Jesse Plemons (3.43× the country average). Demographically, the Graduate school audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Touchpoint

Demographics of Graduate school fans

Demographic split for Graduate school audience in United States
MetricValue
Female58.3%
Male41.7%
Average age38.9
Estimated audience size7,963,651

Audience persona

The typical Graduate school fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Jesse Plemons.

Top regions in United States

Top regions ranked by reach for Graduate school in United States
RegionReachAffinity
California1,204,2411.38×
Texas785,0021.15×
New York547,6731.23×
Florida497,0170.92×
Illinois278,5481.05×
Georgia276,7541.13×
North Carolina271,5031.13×
Pennsylvania252,9290.94×
Virginia247,4241.28×
Ohio215,5230.88×
New Jersey213,0821.05×
Maryland210,6561.54×
Michigan205,6110.99×
Massachusetts185,4391.18×
Washington170,9991.07×
Tennessee152,5910.96×
Arizona148,9060.92×
Indiana131,1790.9×
Alabama130,0651.17×
South Carolina124,1291.04×
Missouri121,5640.95×
Colorado116,0910.92×
Louisiana112,7251.1×
Wisconsin110,1620.92×
Minnesota102,6180.9×
Oregon96,2511.05×
Kentucky90,8890.91×
Connecticut86,1981.08×
Mississippi83,6971.28×
Oklahoma75,4780.85×
Utah67,0650.94×
Kansas66,7831.06×
Nevada66,2410.86×
Arkansas65,8841×
Iowa51,3850.78×
Washington, District of Columbia45,4461.9×
New Mexico42,1201.05×
Hawaii39,3491.15×
Idaho34,7300.87×
Rhode Island29,4591.16×
Nebraska28,6980.72×
West Virginia27,4050.74×
New Hampshire24,0220.77×
Maine23,1820.81×
Delaware17,6570.8×
Montana15,7250.71×
South Dakota15,5210.84×
Alaska14,8380.87×
North Dakota11,9430.73×
Vermont10,7230.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graduate school audience
BrandAffinityCategory
Jesse Plemons3.43×Movies & TV
Nebraska Cornhuskers football2.83×Sports
Kendra Scott2.08×Fashion & Accessoires
Queens College, City University of New York4.43×Business & Career
Kansas1.54×Travel & Leisure
Cam Ward2.11×Sports
Charlamagne Tha God4.94×Movies & TV
Mangaka2.2×Literature
Urban horticulture1.8×Home & Garden
Mothercare1.55×Kids & Family
Nipsey Hussle2.76×Music & Radio
Nurse education1.54×Kids & Family
Grammarly2.08×Business & Career
Jaws2.38×Movies & TV
Nuts (film)2.48×Movies & TV
Viator2.41×Travel & Leisure
TeachHUB1.66×Business & Career
Vicky Kaushal5.57×Movies & TV
Public speaking1.54×Politics & Society
Business English2.19×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graduate school audience
TraitClusterScore
Career OrientationPOWER1.68
Community OrientationOPEN1.44
TravellingTHRILL1.38
Need for SecurityCONSERVATISM1.38
Social Media UsageJOY1.34
Family OrientationCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Graduate school
CountryShare
United States19.8%
Japan5.3%
India4.5%

See Graduate school audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Graduate school have in United States?

Graduate school has an estimated audience of 7,963,651 people in United States, concentrated in California and Texas.

What is the gender split and age of Graduate school fans?

58.3% of Graduate school fans are female, 41.7% are male, with an average age of 38.9 years.

Which brands do Graduate school fans like most?

Graduate school fans show strongest brand affinity for Jesse Plemons (3.43×), Nebraska Cornhuskers football (2.83×), and Kendra Scott (2.08×) over the country average.

Where do Graduate school fans live in United States?

Graduate school fans in United States are most concentrated in California (reach 1,204,241), Texas (reach 785,002), and New York (reach 547,673). These three regions account for the largest share of the active audience.

What other brands do Graduate school fans also like?

Beyond Graduate school itself, the audience over-indexes on Nebraska Cornhuskers football (2.83×), Kendra Scott (2.08×), Queens College, City University of New York (4.43×), and Kansas (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduate school. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.