Rascasse Audience Intelligence

Graduation Audience in United States

A data profile of the people who buy, follow and care about Graduation in United States — modelled from more than twelve digital signal sources. Graduation has an estimated audience of 17,208,042 people in United States.

#1357among Topic in United States#218in Business & Career

The average Graduation fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include College, University, Academic degree, with strongest over-indexing on College (1.54× the country average).

Demographically, the Graduation audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Graduation fan in United States is more female, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for College.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Graduation profile in United States.

Audience size
17.2M
in United States
Gender
70.7%♀
29.3% male
Age
37.8
average years
Country rank
#1983
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Graduation fans

70.7% are female, 29.3% are male, average age 37.8.

Fig. 02

Gender split

70.7%
Female
29.3%
Male
Demographic split for Graduation audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size17,208,042
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Graduation audience in United States
Age bracketShare%
16-1926%
20-2918%
30-3917%
40-4920%
50+19%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Graduation audience comes from United States.

Worldwide audience distribution share by country for Graduation
CountryShare
United States22.8%
Japan12.2%
Brazil7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Graduation audience in United States is strongest.

Fig. 05

Top regions by affinity

Graduation fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.50×
02Louisiana~300K1.35×
03Texas~2M1.33×
04Georgia~700K1.28×
05California~2.5M1.23×
06Arkansas~200K1.19×
07New Mexico~100K1.18×
08South Carolina~300K1.17×
09Alabama~300K1.17×
10Illinois~700K1.15×
11Nebraska~100K1.12×
12North Carolina~600K1.10×
13Virginia~500K1.10×
14Maryland~300K1.10×
15Oklahoma~200K1.08×
16Hawaii~80K1.08×
17Pennsylvania~600K1.04×
18Arizona~400K1.04×
19Indiana~300K1.04×
20Kansas~100K1.04×
21Michigan~500K1.03×
22Kentucky~200K1.03×
23New Jersey~400K1.02×
24New York~1M1.00×
25Missouri~300K1.00×
26Florida~1M0.98×
27Washington~300K0.98×
28Ohio~500K0.97×
29Tennessee~300K0.97×
30Wisconsin~300K0.97×
31Minnesota~200K0.96×
32South Dakota~40K0.94×
33Utah~100K0.93×
34Iowa~100K0.93×
35Idaho~80K0.93×
36West Virginia~70K0.93×
37North Dakota~30K0.93×
38Nevada~200K0.92×
39Rhode Island~50K0.92×
40Delaware~40K0.91×
41Connecticut~200K0.89×
42Oregon~200K0.88×
43Washington, District of Columbia~50K0.88×
44Massachusetts~300K0.84×
45Alaska~30K0.81×
46Colorado~200K0.80×
47Montana~40K0.74×
48Maine~40K0.72×
49Vermont~20K0.72×
50New Hampshire~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Graduation, United States
0.70×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Graduation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Graduation audience
#·InterestCategoryAffinity×
01DiplomaBusiness & Career3.56×
02Graduate schoolBusiness & Career2.52×
03Community collegeBusiness & Career2.45×
04PromArts & Culture2.23×
05Postgraduate educationBusiness & Career2.14×
06FAFSABusiness & Career2.06×
07Quinceañera (telenovela)Movies & TV1.96×
08Secondary educationKids & Family1.88×
09Academic degreeBusiness & Career1.87×
10Undergraduate educationBusiness & Career1.82×
11Bachelor's degreeBusiness & Career1.79×
12Master's degreeBusiness & Career1.71×
13High schoolBusiness & Career1.57×
14CollegeBusiness & Career1.54×
15Dick Van DykeMovies & TV1.52×
16Daily MailNews1.52×
17BoredomHealth1.52×
18Wedding dressFashion & Accessoires1.52×
19Exhibition gameGames1.51×
20UniversityBusiness & Career1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Graduation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Graduation audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.25×
Career OrientationPOWER1.24×
SpiritualityBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Graduation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.92×
Pet OwnershipJOY0.95×
SustainabilityBALANCE0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Graduation have in United States?

Graduation has an estimated audience of 17,208,042 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Graduation fans?

70.7% of Graduation fans are female, 29.3% are male, with an average age of 37.8 years.

03

Which brands do Graduation fans like most?

Graduation fans show strongest brand affinity for College (1.54×), University (1.5×), and Academic degree (1.87×) over the country average.

04

Where do Graduation fans live in United States?

Graduation fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Graduation fans also like?

Beyond Graduation itself, the audience over-indexes on University (1.5×), Academic degree (1.87×), Dick Van Dyke (1.52×), and High school (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Graduation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →