Graduation Audience in United States

Graduation logo

Graduation has an estimated audience of 17,208,042 people in United States. 70.7% are female, 29.3% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: College, University, Academic degree, High school, Daily Mail.

The average Graduation fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include College, University, Academic degree, with strongest over-indexing on College (1.54× the country average). Demographically, the Graduation audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Graduation fans

Demographic split for Graduation audience in United States
MetricValue
Female70.7%
Male29.3%
Average age37.8
Estimated audience size17,208,042

Audience persona

The typical Graduation fan in United States is more female, around 37.8 years old, with strong Extroversion tendencies and a notable affinity for College.

Top regions in United States

Top regions ranked by reach for Graduation in United States
RegionReachAffinity
California2,407,4301.27×
Texas1,967,2241.33×
Florida1,283,4491.1×
New York1,068,3681.11×
Georgia696,5271.31×
Illinois641,5551.12×
Pennsylvania606,3141.05×
North Carolina576,0081.11×
Ohio539,0821.02×
Michigan487,1011.08×
New Jersey461,8531.06×
Virginia461,4641.1×
Arizona378,9071.08×
Tennessee365,3871.06×
Washington363,4331.05×
Maryland335,9421.14×
Indiana327,0411.04×
Massachusetts300,6510.89×
South Carolina297,3231.15×
Louisiana288,8471.3×
Alabama282,7101.18×
Missouri271,7340.98×
Wisconsin245,5950.95×
Minnesota233,6100.95×
Colorado221,4780.82×
Oklahoma214,5891.12×
Kentucky209,3500.97×
Mississippi205,1921.45×
Oregon175,2210.89×
Arkansas161,9171.14×
Connecticut159,6610.93×
Nevada153,6640.92×
Kansas141,8921.05×
Utah138,5660.9×
Iowa128,6530.91×
New Mexico97,5781.13×
Nebraska89,1011.03×
Hawaii76,7161.04×
West Virginia73,7530.92×
Idaho72,9330.85×
Washington, District of Columbia50,5230.98×
Rhode Island48,4820.89×
New Hampshire45,0080.66×
Delaware41,5200.87×
Maine41,2400.67×
Montana33,1090.69×
South Dakota31,7490.8×
North Dakota29,6760.84×
Alaska27,2560.74×
Vermont20,2930.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Graduation audience
BrandAffinityCategory
College1.54×Business & Career
University1.5×Business & Career
Academic degree1.87×Business & Career
High school1.57×Business & Career
Daily Mail1.52×News
Exhibition game1.51×Games
Bachelor's degree1.79×Business & Career
Postgraduate education2.14×Business & Career
Master's degree1.71×Business & Career
FAFSA2.06×Business & Career
Quinceañera (telenovela)1.96×Movies & TV
Diploma3.56×Business & Career
Graduate school2.52×Business & Career
Community college2.45×Business & Career
Prom2.23×Arts & Culture
Undergraduate education1.82×Business & Career
Secondary education1.88×Kids & Family
Boredom1.52×Health
Wedding dress1.52×Fashion & Accessoires
Wedding reception1.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Graduation audience
TraitClusterScore
ExtroversionTHRILL1.32
Career OrientationPOWER1.19
Family OrientationCONSERVATISM1.18
SustainabilityBALANCE1.17
Price SensitivityPREMIUM1.17
LGBTQ+ IdentityOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Graduation
CountryShare
United States22.8%
Japan12.2%
Brazil7.6%

See Graduation audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Graduation have in United States?

Graduation has an estimated audience of 17,208,042 people in United States, concentrated in California and Texas.

What is the gender split and age of Graduation fans?

70.7% of Graduation fans are female, 29.3% are male, with an average age of 37.8 years.

Which brands do Graduation fans like most?

Graduation fans show strongest brand affinity for College (1.54×), University (1.5×), and Academic degree (1.87×) over the country average.

Where do Graduation fans live in United States?

Graduation fans in United States are most concentrated in California (reach 2,407,430), Texas (reach 1,967,224), and Florida (reach 1,283,449). These three regions account for the largest share of the active audience.

What other brands do Graduation fans also like?

Beyond Graduation itself, the audience over-indexes on University (1.5×), Academic degree (1.87×), High school (1.57×), and Daily Mail (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Graduation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.