Rascasse Audience Intelligence

Diploma Audience in United States

A data profile of the people who buy, follow and care about Diploma in United States — modelled from more than twelve digital signal sources. Diploma has an estimated audience of 4,318,039 people in United States.

#4129among Topic in United States#679in Business & Career

The average Diploma fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, University, Graduation, with strongest over-indexing on Google News (3.98× the country average).

Demographically, the Diploma audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Diploma fan in United States is more female, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Google News.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diploma profile in United States.

Audience size
4.3M
in United States
Gender
64.4%♀
35.6% male
Age
39.3
average years
Country rank
#7540
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diploma fans

64.4% are female, 35.6% are male, average age 39.3.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Diploma audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.3
Estimated audience size4,318,039
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Diploma audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3919%
40-4924%
50+19%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Diploma audience comes from United States.

Worldwide audience distribution share by country for Diploma
CountryShare
United States14.6%
India5.7%
Italy5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diploma audience in United States is strongest.

Fig. 05

Top regions by affinity

Diploma fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~60K1.75×
02Louisiana~80K1.44×
03Arkansas~50K1.31×
04Alabama~80K1.30×
05Georgia~200K1.23×
06South Carolina~80K1.20×
07Texas~400K1.17×
08New Mexico~30K1.17×
09North Carolina~100K1.15×
10California~500K1.12×
11Indiana~90K1.11×
12Kansas~40K1.08×
13Oklahoma~50K1.07×
14Kentucky~60K1.06×
15Hawaii~20K1.06×
16Tennessee~90K1.05×
17Pennsylvania~200K1.04×
18Michigan~100K1.04×
19Nebraska~20K1.03×
20Delaware~10K1.02×
21Ohio~100K1.01×
22Missouri~70K1.01×
23Florida~300K1.00×
24Maryland~70K1.00×
25West Virginia~20K0.99×
26North Dakota~9K0.99×
27Illinois~100K0.98×
28Nevada~40K0.98×
29Virginia~100K0.97×
30South Dakota~10K0.96×
31New Jersey~100K0.95×
32New York~200K0.94×
33Arizona~80K0.93×
34Iowa~30K0.93×
35Alaska~9K0.93×
36Minnesota~60K0.90×
37Connecticut~40K0.90×
38Washington~80K0.89×
39Washington, District of Columbia~10K0.88×
40Wisconsin~60K0.86×
41Idaho~20K0.86×
42Rhode Island~10K0.86×
43Maine~10K0.85×
44Montana~10K0.85×
45Oregon~40K0.84×
46Utah~30K0.84×
47Massachusetts~70K0.83×
48Vermont~6K0.80×
49New Hampshire~10K0.77×
50Colorado~50K0.74×
Fig. 06

Affinity by region

Affinity by region — Diploma, United States
0.74×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diploma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diploma audience
#·InterestCategoryAffinity×
01Business schoolBusiness & Career4.26×
02Google NewsNews3.98×
03GraduationBusiness & Career3.56×
04Employment agencyBusiness & Career3.33×
05Employment websiteBusiness & Career3.20×
06Career developmentBusiness & Career3.02×
07NASDAQBusiness & Career2.83×
08UniversityBusiness & Career2.29×
09Diaper bagKids & Family2.20×
10Credit (finance)Business & Career1.93×
11Wendy'sFood & Beverages1.92×
12Academic degreeBusiness & Career1.84×
13T-MobileTechnology & Electronics1.81×
14Pizza HutFood & Beverages1.77×
15United Parcel ServiceBusiness & Career1.66×
16Planet FitnessSports1.65×
17Financial servicesBusiness & Career1.60×
18Domino's PizzaFood & Beverages1.60×
19SubwayFood & Beverages1.56×
20MSNNews1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diploma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diploma audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.64×
Need for SecurityCONSERVATISM1.44×
Family OrientationCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diploma audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.72×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diploma have in United States?

Diploma has an estimated audience of 4,318,039 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Diploma fans?

64.4% of Diploma fans are female, 35.6% are male, with an average age of 39.3 years.

03

Which brands do Diploma fans like most?

Diploma fans show strongest brand affinity for Google News (3.98×), University (2.29×), and Graduation (3.56×) over the country average.

04

Where do Diploma fans live in United States?

Diploma fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Diploma fans also like?

Beyond Diploma itself, the audience over-indexes on University (2.29×), Graduation (3.56×), NASDAQ (2.83×), and Wendy's (1.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Diploma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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