Diploma Audience in United States

Diploma has an estimated audience of 4,318,039 people in United States. 64.4% are female, 35.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Planet Fitness, MSN, Diaper bag, Hobby Lobby, Graduation.

The average Diploma fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Fitness, MSN, Diaper bag, with strongest over-indexing on Planet Fitness (2.7× the country average). Demographically, the Diploma audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Diploma fans

Demographic split for Diploma audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.3
Estimated audience size4,318,039

Audience persona

The typical Diploma fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Diploma in United States
RegionReachAffinity
California551,9341.16×
Texas440,2151.19×
Florida325,5111.11×
New York250,5071.04×
Georgia170,1641.28×
North Carolina152,0841.17×
Pennsylvania151,7381.04×
Illinois142,6300.99×
Ohio138,0931.04×
Michigan125,1531.11×
New Jersey109,5271×
Virginia100,8990.96×
Tennessee96,7431.12×
Indiana83,7651.06×
Arizona82,6440.94×
Alabama81,0981.34×
South Carolina80,6431.24×
Louisiana80,5261.45×
Washington77,5080.89×
Massachusetts76,9410.9×
Maryland76,4341.03×
Missouri73,6771.06×
Mississippi61,9651.74×
Kentucky56,7061.05×
Minnesota55,5530.9×
Wisconsin54,2310.83×
Oklahoma52,8061.1×
Colorado51,6140.76×
Arkansas44,3721.25×
Nevada41,6791×
Oregon41,3290.83×
Connecticut40,9270.94×
Kansas36,2901.07×
Iowa32,0050.9×
Utah31,2640.81×
New Mexico24,4961.13×
Nebraska20,7470.96×
West Virginia19,4610.97×
Hawaii19,3781.04×
Idaho17,5450.81×
Washington, District of Columbia12,2030.94×
Delaware11,9451×
Maine11,9030.77×
New Hampshire11,4480.67×
Rhode Island11,1620.81×
Montana9,0430.75×
South Dakota8,0560.81×
North Dakota7,9070.89×
Alaska7,3320.79×
Vermont4,8340.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diploma audience
BrandAffinityCategory
Planet Fitness2.7×Sports
MSN2.59×News
Diaper bag4.19×Kids & Family
Hobby Lobby2.45×Home & Garden
Graduation4.28×Business & Career
FC Bayern Munich3.82×Sports
University2.31×Business & Career
Aldi2.04×Shopping
Happiness1.53×Health
Google News2.71×News
United States Postal Service1.83×Business & Career
Aubrey Plaza5.32×Movies & TV
T-Mobile1.72×Technology & Electronics
Staples (Canada)2.25×Business & Career
Best Buy1.71×Shopping
Ponytail4.79×Fashion & Accessoires
Spas1.63×Beauty & Wellness
Chick-fil-A1.63×Food & Beverages
LinkedIn1.51×Internet & Social Media
Business school4.25×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diploma audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Career OrientationPOWER1.24
Need for SecurityCONSERVATISM1.23
Price SensitivityPREMIUM1.23
Urban LifestyleOPEN1.22
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Diploma
CountryShare
United States14.6%
India5.7%
Italy5.2%

See Diploma audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Diploma have in United States?

Diploma has an estimated audience of 4,318,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Diploma fans?

64.4% of Diploma fans are female, 35.6% are male, with an average age of 39.3 years.

Which brands do Diploma fans like most?

Diploma fans show strongest brand affinity for Planet Fitness (2.7×), MSN (2.59×), and Diaper bag (4.19×) over the country average.

Where do Diploma fans live in United States?

Diploma fans in United States are most concentrated in California (reach 551,934), Texas (reach 440,215), and Florida (reach 325,511). These three regions account for the largest share of the active audience.

What other brands do Diploma fans also like?

Beyond Diploma itself, the audience over-indexes on MSN (2.59×), Diaper bag (4.19×), Hobby Lobby (2.45×), and Graduation (4.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.