Diploma Audience in United States

Diploma logo

Diploma has an estimated audience of 4,318,039 people in United States. 64.4% are female, 35.6% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Product design, UK garage, Jesse Plemons, Racing.

The average Diploma fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Product design, UK garage, with strongest over-indexing on Combat sport (1.84× the country average). Demographically, the Diploma audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Diploma fans

Demographic split for Diploma audience in United States
MetricValue
Female64.4%
Male35.6%
Average age39.3
Estimated audience size4,318,039

Audience persona

The typical Diploma fan in United States is more female, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Diploma in United States
RegionReachAffinity
California551,9341.16×
Texas440,2151.19×
Florida325,5111.11×
New York250,5071.04×
Georgia170,1641.28×
North Carolina152,0841.17×
Pennsylvania151,7381.04×
Illinois142,6300.99×
Ohio138,0931.04×
Michigan125,1531.11×
New Jersey109,5271×
Virginia100,8990.96×
Tennessee96,7431.12×
Indiana83,7651.06×
Arizona82,6440.94×
Alabama81,0981.34×
South Carolina80,6431.24×
Louisiana80,5261.45×
Washington77,5080.89×
Massachusetts76,9410.9×
Maryland76,4341.03×
Missouri73,6771.06×
Mississippi61,9651.74×
Kentucky56,7061.05×
Minnesota55,5530.9×
Wisconsin54,2310.83×
Oklahoma52,8061.1×
Colorado51,6140.76×
Arkansas44,3721.25×
Nevada41,6791×
Oregon41,3290.83×
Connecticut40,9270.94×
Kansas36,2901.07×
Iowa32,0050.9×
Utah31,2640.81×
New Mexico24,4961.13×
Nebraska20,7470.96×
West Virginia19,4610.97×
Hawaii19,3781.04×
Idaho17,5450.81×
Washington, District of Columbia12,2030.94×
Delaware11,9451×
Maine11,9030.77×
New Hampshire11,4480.67×
Rhode Island11,1620.81×
Montana9,0430.75×
South Dakota8,0560.81×
North Dakota7,9070.89×
Alaska7,3320.79×
Vermont4,8340.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diploma audience
BrandAffinityCategory
Combat sport1.84×Sports
Product design1.5×Business & Career
UK garage3.94×Music & Radio
Jesse Plemons2.45×Movies & TV
Racing1.81×Cars & Mobility
Kendra Scott1.93×Fashion & Accessoires
Mangaka2.51×Literature
Jeep Wagoneer3.22×Cars & Mobility
Monogram2.07×Home & Garden
Nebraska Cornhuskers football1.8×Sports
Arrietty7.07×Movies & TV
Cam Ward1.82×Sports
Barclays Center5.39×Sports
Stamp collecting1.99×Home & Garden
Kento Yamazaki4.59×Movies & TV
TeachHUB1.62×Business & Career
Viator2.31×Travel & Leisure
Hayward, California4.26×Travel & Leisure
Charlamagne Tha God3.67×Movies & TV
Queens College, City University of New York2.58×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diploma audience
TraitClusterScore
Family OrientationCONSERVATISM1.36
Career OrientationPOWER1.24
Need for SecurityCONSERVATISM1.23
Price SensitivityPREMIUM1.23
Urban LifestyleOPEN1.22
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Diploma
CountryShare
United States14.6%
India5.7%
Italy5.2%

See Diploma audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Diploma have in United States?

Diploma has an estimated audience of 4,318,039 people in United States, concentrated in California and Texas.

What is the gender split and age of Diploma fans?

64.4% of Diploma fans are female, 35.6% are male, with an average age of 39.3 years.

Which brands do Diploma fans like most?

Diploma fans show strongest brand affinity for Combat sport (1.84×), Product design (1.5×), and UK garage (3.94×) over the country average.

Where do Diploma fans live in United States?

Diploma fans in United States are most concentrated in California (reach 551,934), Texas (reach 440,215), and Florida (reach 325,511). These three regions account for the largest share of the active audience.

What other brands do Diploma fans also like?

Beyond Diploma itself, the audience over-indexes on Product design (1.5×), UK garage (3.94×), Jesse Plemons (2.45×), and Racing (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Diploma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.