Rascasse Audience Intelligence

United Parcel Service Target Market in United States

A data profile of the people who buy, follow and care about United Parcel Service in United States — modelled from more than twelve digital signal sources. United Parcel Service has an estimated audience of 37,649,089 people in United States.

#2among Logistics in United States#67among Brand in United States#92in Business & Career

The average United Parcel Service fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The UPS Store, UPS Freight, Final Destination, with strongest over-indexing on The UPS Store (9.68× the country average).

Demographically, the United Parcel Service audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical United Parcel Service fan in United States is balanced, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for The UPS Store.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the United Parcel Service profile in United States.

Audience size
37.6M
in United States
Gender
47.2%♀
52.8% male
Age
41.3
average years
Country rank
#632
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of United Parcel Service

47.2% are female, 52.8% are male, average age 41.3.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for United Parcel Service audience in United States
MetricValue
Female47.2%
Male52.8%
Average age41.3
Estimated audience size37,649,089
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the United Parcel Service audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3920%
40-4921%
50+25%
Fig. 04

Worldwide distribution

62.4%

of the worldwide United Parcel Service audience comes from United States.

Worldwide audience distribution share by country for United Parcel Service
CountryShare
United States62.4%
Germany6.5%
Canada4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the United Parcel Service audience in United States is strongest.

Fig. 05

Top regions by affinity

United Parcel Service customers by region in United States
#RegionReachAffinity×
01Florida~3.5M1.35×
02Georgia~1.5M1.28×
03California~5M1.21×
04Texas~4M1.21×
05New York~2.5M1.18×
06New Jersey~1M1.13×
07South Carolina~700K1.13×
08Illinois~1.5M1.12×
09Louisiana~500K1.10×
10Nevada~400K1.09×
11Alabama~600K1.08×
12Virginia~1M1.07×
13Arizona~800K1.07×
14Tennessee~800K1.06×
15Washington~800K1.05×
16Kentucky~500K1.05×
17North Dakota~80K1.05×
18Maryland~700K1.03×
19Colorado~600K1.03×
20North Carolina~1M1.02×
21Michigan~1M1.02×
22Utah~400K1.02×
23Arkansas~300K1.02×
24Kansas~300K1.01×
25New Mexico~200K1.01×
26Mississippi~300K1.00×
27Missouri~600K0.99×
28Pennsylvania~1.5M0.97×
29Oregon~400K0.96×
30Oklahoma~400K0.96×
31Connecticut~400K0.96×
32Idaho~200K0.96×
33Delaware~100K0.96×
34South Dakota~90K0.96×
35Washington, District of Columbia~100K0.95×
36Indiana~700K0.94×
37Ohio~1M0.93×
38Massachusetts~700K0.93×
39Nebraska~200K0.92×
40Iowa~300K0.91×
41Minnesota~500K0.90×
42Montana~100K0.90×
43Alaska~70K0.90×
44Wisconsin~500K0.87×
45Rhode Island~100K0.86×
46West Virginia~200K0.84×
47Hawaii~100K0.83×
48New Hampshire~100K0.79×
49Vermont~50K0.79×
50Maine~100K0.74×
Fig. 06

Affinity by region

Affinity by region — United Parcel Service, United States
0.74×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the United Parcel Service audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for United Parcel Service audience
#·InterestCategoryAffinity×
01Huggies Pull-UpsKids & Family57.35×
02UPS FreightBusiness & Career43.53×
03Adela NoriegaMovies & TV35.58×
04LAN AirlinesTravel & Leisure16.07×
05Catch Me If You CanMovies & TV15.91×
06Package deliveryBusiness & Career12.76×
07Copa AirlinesTravel & Leisure12.29×
08AeroméxicoTravel & Leisure11.46×
09The UPS StoreShopping9.68×
10Final DestinationMovies & TV8.44×
11Environmental technologyHome & Garden7.24×
12Trucking industry in the United StatesBusiness & Career6.56×
13O'Reilly Auto PartsCars & Mobility3.89×
14FedExBusiness & Career3.64×
15AutoZoneCars & Mobility3.00×
16Freight transportCars & Mobility2.90×
17United States Postal ServiceBusiness & Career2.46×
18Dollar GeneralShopping1.99×
19TexasTravel & Leisure1.89×
20U.S. stateTravel & Leisure1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the United Parcel Service audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by United Parcel Service audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.76×
Community OrientationOPEN1.47×
PatriotismCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by United Parcel Service audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.74×
Design AffinityPREMIUM0.83×
ExtroversionTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is United Parcel Service's target market in United States?

United Parcel Service's target market in United States covers an estimated 37,649,089 people, concentrated in California and Texas.

02

What is the gender split and age of United Parcel Service customers?

47.2% of the United Parcel Service audience are female, 52.8% are male, with an average age of 41.3 years.

03

Which brands do United Parcel Service fans like most?

United Parcel Service fans show strongest brand affinity for The UPS Store (9.68×), UPS Freight (43.53×), and Final Destination (8.44×) over the country average.

04

Where do United Parcel Service fans live in United States?

United Parcel Service fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4M), and Florida (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do United Parcel Service fans also like?

Beyond United Parcel Service itself, the audience over-indexes on UPS Freight (43.53×), Final Destination (8.44×), Adela Noriega (35.58×), and Package delivery (12.76×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for United Parcel Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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