United Parcel Service Audience in United States

United Parcel Service logo

United Parcel Service has an estimated audience of 38,559,220 people in United States. 47.2% are female, 52.8% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: The UPS Store, Final Destination, UPS Freight, Adela Noriega, Package delivery.

The average United Parcel Service fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The UPS Store, Final Destination, UPS Freight, with strongest over-indexing on The UPS Store (9.68× the country average). Demographically, the United Parcel Service audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Logistics

Demographics of United Parcel Service fans

Demographic split for United Parcel Service audience in United States
MetricValue
Female47.2%
Male52.8%
Average age41.3
Estimated audience size38,559,220

Audience persona

The typical United Parcel Service fan in United States is balanced, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for The UPS Store.

Top regions in United States

Top regions ranked by reach for United Parcel Service in United States
RegionReachAffinity
California5,389,7841.27×
Texas4,183,3101.26×
Florida3,615,5531.38×
New York2,673,8251.24×
Georgia1,551,3691.31×
Illinois1,482,1751.15×
Pennsylvania1,272,4130.98×
North Carolina1,218,7421.05×
Ohio1,132,8760.95×
New Jersey1,116,6561.14×
Virginia1,032,7981.1×
Michigan1,027,0741.02×
Washington878,9891.14×
Arizona857,3731.09×
Tennessee843,6881.09×
Massachusetts747,9120.98×
Maryland685,5831.03×
Indiana682,6520.97×
South Carolina667,9401.15×
Colorado656,2041.08×
Missouri639,9701.03×
Alabama568,8891.06×
Louisiana542,1871.09×
Wisconsin512,4720.88×
Kentucky512,2161.06×
Minnesota507,0900.92×
Oregon448,1831.01×
Oklahoma418,1680.98×
Nevada409,8421.1×
Connecticut373,8130.97×
Utah364,2951.05×
Kansas316,6651.04×
Arkansas312,1080.98×
Mississippi301,6780.95×
Iowa285,0750.9×
New Mexico184,0790.95×
Nebraska175,5060.91×
Idaho174,1250.9×
West Virginia138,8420.77×
Hawaii137,7160.83×
Washington, District of Columbia117,9891.02×
New Hampshire117,9720.78×
Rhode Island103,1510.84×
Maine98,3370.71×
Delaware95,8380.9×
Montana87,9300.82×
South Dakota77,2030.87×
North Dakota76,3790.96×
Alaska65,0820.79×
Vermont50,1110.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for United Parcel Service audience
BrandAffinityCategory
The UPS Store9.68×Shopping
Final Destination8.44×Movies & TV
UPS Freight43.53×Business & Career
Adela Noriega35.58×Movies & TV
Package delivery12.76×Business & Career
AutoZone3×Cars & Mobility
Catch Me If You Can15.91×Movies & TV
FedEx3.64×Business & Career
Trucking industry in the United States6.56×Business & Career
O'Reilly Auto Parts3.89×Cars & Mobility
Huggies Pull-Ups57.35×Kids & Family
Freight transport2.9×Cars & Mobility
United States Postal Service2.46×Business & Career
Environmental technology7.24×Home & Garden
Aeroméxico11.46×Travel & Leisure
U.S. state1.67×Travel & Leisure
Copa Airlines12.29×Travel & Leisure
Dollar General1.99×Shopping
Texas1.89×Travel & Leisure
Soldering iron5.76×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by United Parcel Service audience
TraitClusterScore
Convenience OrientationPREMIUM1.35
Need for SecurityCONSERVATISM1.22
DIY MentalityTHRILL1.21
Career OrientationPOWER1.2
ExtroversionTHRILL1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for United Parcel Service
CountryShare
United States62.9%
Germany6.8%
Canada4.8%

See United Parcel Service audiences in other countries

More Logistics audiences in United States

Frequently asked questions

How many fans does United Parcel Service have in United States?

United Parcel Service has an estimated audience of 38,559,220 people in United States, concentrated in California and Texas.

What is the gender split and age of United Parcel Service fans?

47.2% of United Parcel Service fans are female, 52.8% are male, with an average age of 41.3 years.

Which brands do United Parcel Service fans like most?

United Parcel Service fans show strongest brand affinity for The UPS Store (9.68×), Final Destination (8.44×), and UPS Freight (43.53×) over the country average.

Where do United Parcel Service fans live in United States?

United Parcel Service fans in United States are most concentrated in California (reach 5,389,784), Texas (reach 4,183,310), and Florida (reach 3,615,553). These three regions account for the largest share of the active audience.

What other brands do United Parcel Service fans also like?

Beyond United Parcel Service itself, the audience over-indexes on Final Destination (8.44×), UPS Freight (43.53×), Adela Noriega (35.58×), and Package delivery (12.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for United Parcel Service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.