Trucking industry in the United States Audience in United States

Trucking industry in the United States logo

Trucking industry in the United States has an estimated audience of 9,605,548 people in United States. 28.8% are female, 71.2% are male, average age 43.3. Top regions: Mississippi, Louisiana, Arkansas. Top brand affinities: Governor of Michigan, El Paso County, Colorado, Vocal harmony, Goop, Wok.

The average Trucking industry in the United States fan in United States is 43.3 years old, more male, and lives primarily in Mississippi. The audience is concentrated in Mississippi, Louisiana, Arkansas. Top brand affinities include Governor of Michigan, El Paso County, Colorado, Vocal harmony, with strongest over-indexing on Governor of Michigan (14.98× the country average). Demographically, the Trucking industry in the United States audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 36 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Trucking industry in the United States fans

Demographic split for Trucking industry in the United States audience in United States
MetricValue
Female28.8%
Male71.2%
Average age43.3
Estimated audience size9,605,548

Audience persona

The typical Trucking industry in the United States fan in United States is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Trucking industry in the United States in United States
RegionReachAffinity
Mississippi184,2242.33×
Louisiana163,7981.32×
Arkansas163,6622.07×
Oklahoma160,0541.5×
Kentucky157,5181.31×
California155,1880.15×
New York152,3720.28×
Nevada152,0911.64×
New Jersey147,1870.6×
Tennessee145,2550.75×
South Carolina144,2161×
Indiana140,5140.8×
Kansas140,4761.86×
Idaho140,4432.92×
Missouri136,0830.88×
Florida135,0380.21×
Texas134,2630.16×
Iowa133,3601.69×
North Carolina130,6560.45×
Ohio130,1260.44×
Georgia129,5970.44×
Michigan129,5390.52×
Wisconsin128,8490.89×
Arizona124,0860.63×
Pennsylvania123,5410.38×
Connecticut122,5221.27×
Oregon120,1201.09×
Utah119,4021.39×
Virginia118,6310.51×
Maryland118,0350.71×
Illinois115,8740.36×
Minnesota115,1220.84×
Massachusetts113,9410.6×
Washington111,2250.58×
Colorado110,9150.73×
Washington, District of Columbia78,2422.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trucking industry in the United States audience
BrandAffinityCategory
Governor of Michigan14.98×Politics & Society
El Paso County, Colorado21.31×Travel & Leisure
Vocal harmony6.34×Music & Radio
Goop7.46×Internet & Social Media
Wok9.09×Food & Beverages
Grinch5.51×Movies & TV
Hipster12.11×Politics & Society
Hibachi8.94×Food & Beverages
Google Home6.81×Technology & Electronics
Cherish (group)10.53×Music & Radio
MK3.81×Music & Radio
Grace Slick7.76×Music & Radio
TV Fanatic9.13×Movies & TV
Israel1.78×Travel & Leisure
headspace7.74×Health
Pillow1.76×Home & Garden
Nebraska Cornhuskers football2.9×Sports
No Escape (1994 film)8.92×Movies & TV
Jesse Plemons2.55×Movies & TV
La Jolla6.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trucking industry in the United States audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Family OrientationCONSERVATISM1.55
Career OrientationPOWER1.42
Convenience OrientationPREMIUM1.31
Quality AwarenessPREMIUM1.26
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Trucking industry in the United States
CountryShare
United States56.7%
Canada4.9%
United Kingdom3.3%

See Trucking industry in the United States audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Trucking industry in the United States have in United States?

Trucking industry in the United States has an estimated audience of 9,605,548 people in United States, concentrated in Mississippi and Louisiana.

What is the gender split and age of Trucking industry in the United States fans?

28.8% of Trucking industry in the United States fans are female, 71.2% are male, with an average age of 43.3 years.

Which brands do Trucking industry in the United States fans like most?

Trucking industry in the United States fans show strongest brand affinity for Governor of Michigan (14.98×), El Paso County, Colorado (21.31×), and Vocal harmony (6.34×) over the country average.

Where do Trucking industry in the United States fans live in United States?

Trucking industry in the United States fans in United States are most concentrated in Mississippi (reach 184,224), Louisiana (reach 163,798), and Arkansas (reach 163,662). These three regions account for the largest share of the active audience.

What other brands do Trucking industry in the United States fans also like?

Beyond Trucking industry in the United States itself, the audience over-indexes on El Paso County, Colorado (21.31×), Vocal harmony (6.34×), Goop (7.46×), and Wok (9.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trucking industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.