Rascasse Audience Intelligence

Trucking industry in the United States Audience in United States

Name: Trucking industry in the United States — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Trucking industry in the United States in United States — modelled from more than twelve digital signal sources. Trucking industry in the United States has an estimated audience of 9,605,548 people in United States.

#2359among Topic in United States #365in Business & Career

The average Trucking industry in the United States fan in United States is 43.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, United Parcel Service, The UPS Store, with strongest over-indexing on FedEx (9.01× the country average).

Demographically, the Trucking industry in the United States audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Need for Security, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Trucking industry in the United States fan in United States is more male, around 43.3 years old, with strong Need for Security tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trucking industry in the United States profile in United States.

Audience size

9.6M

in United States

Gender

28.8%♀

71.2% male

Age

43.3

average years

Country rank

#3726

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Trucking industry in the United States fans

28.8% are female, 71.2% are male, average age 43.3.

Fig. 02

Gender split

28.8%

Female

71.2%

Male

Demographic split for Trucking industry in the United States audience in United States
Metric	Value
Female	28.8%
Male	71.2%
Average age	43.3
Estimated audience size	9,605,548

Fig. 03

Age distribution

Age distribution of the Trucking industry in the United States audience in United States
Age bracket	Share	%
16-19		12%
20-29		17%
30-39		19%
40-49		22%
50+		30%

Fig. 04

Worldwide distribution

56.7%

of the worldwide Trucking industry in the United States audience comes from United States.

Worldwide audience distribution share by country for Trucking industry in the United States
Country	Share
United States	56.7%
Canada	4.9%
United Kingdom	3.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trucking industry in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Trucking industry in the United States fans by region: top regions in United States
#	Region	Reach	×
01	Nevada	~100K	1.54×
02	Mississippi	~100K	1.27×
03	Idaho	~60K	1.23×
04	Washington, District of Columbia	~30K	1.21×
05	Arkansas	~90K	1.12×
06	Kansas	~80K	1.10×
07	South Dakota	~20K	1.10×
08	Iowa	~90K	1.08×
09	Oklahoma	~100K	1.07×
10	Utah	~90K	1.06×
11	Kentucky	~100K	1.05×
12	Louisiana	~100K	1.03×
13	Oregon	~100K	1.02×
14	Connecticut	~100K	1.02×
15	Rhode Island	~30K	1.02×
16	Missouri	~200K	1.01×
17	Wisconsin	~100K	1.01×
18	New Mexico	~50K	1.00×
19	Nebraska	~50K	1.00×
20	West Virginia	~40K	1.00×
21	Maine	~30K	1.00×
22	Montana	~30K	1.00×
23	Alaska	~20K	1.00×
24	Tennessee	~200K	0.99×
25	South Carolina	~100K	0.99×
26	Minnesota	~100K	0.99×
27	Alabama	~100K	0.99×
28	Hawaii	~40K	0.99×
29	Indiana	~200K	0.98×
30	Arizona	~200K	0.96×
31	Washington	~200K	0.96×
32	Massachusetts	~200K	0.96×
33	Maryland	~200K	0.96×
34	Colorado	~100K	0.96×
35	Michigan	~200K	0.93×
36	Virginia	~200K	0.93×
37	Ohio	~300K	0.92×
38	North Carolina	~300K	0.92×
39	New Jersey	~200K	0.92×
40	Georgia	~300K	0.91×
41	Pennsylvania	~300K	0.90×
42	Illinois	~300K	0.90×
43	Florida	~600K	0.86×
44	Texas	~700K	0.85×
45	New York	~500K	0.85×
46	California	~900K	0.81×
47	Wyoming		0.00×
48	North Dakota		0.00×
49	Delaware		0.00×
50	New Hampshire		0.00×

Affinity by region — Trucking industry in the United States, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trucking industry in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trucking industry in the United States audience
#	Interest	Category	×
01	Peterbilt	Cars & Mobility	10.06×
02	Flatbed truck	Cars & Mobility	10.02×
03	FedEx	Business & Career	9.01×
04	Commercial driver's license	Cars & Mobility	8.25×
05	United Parcel Service	Business & Career	6.56×
06	Auto show	Cars & Mobility	5.39×
07	Alfa Romeo	Cars & Mobility	5.39×
08	Antique car	Cars & Mobility	4.81×
09	Love's Travel Stops & Country Stores	Shopping	4.80×
10	Carcare	Cars & Mobility	4.65×
11	Hatchback	Cars & Mobility	4.00×
12	Lawn mower	Home & Garden	3.50×
13	Dump truck	Cars & Mobility	3.27×
14	The UPS Store	Shopping	3.04×
15	Logistics	Business & Career	2.95×
16	Discount Tire	Shopping	2.92×
17	Radio	Technology & Electronics	2.02×
18	Financial services	Business & Career	1.91×
19	United States Postal Service	Business & Career	1.88×
20	Planet Fitness	Sports	1.81×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trucking industry in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Trucking industry in the United States audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.83×
Career Orientation	POWER	1.82×
Patriotism	CONSERVATISM	1.77×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Trucking industry in the United States audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.64×
Mindfulness	BALANCE	0.66×
Creativity	OPEN	0.69×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Trucking industry in the United States have in United States?

Trucking industry in the United States has an estimated audience of 9,605,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Trucking industry in the United States fans?

28.8% of Trucking industry in the United States fans are female, 71.2% are male, with an average age of 43.3 years.

Which brands do Trucking industry in the United States fans like most?

Trucking industry in the United States fans show strongest brand affinity for FedEx (9.01×), United Parcel Service (6.56×), and The UPS Store (3.04×) over the country average.

Where do Trucking industry in the United States fans live in United States?

Trucking industry in the United States fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Trucking industry in the United States fans also like?

Beyond Trucking industry in the United States itself, the audience over-indexes on United Parcel Service (6.56×), The UPS Store (3.04×), Commercial driver's license (8.25×), and Flatbed truck (10.02×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Trucking industry in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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