Flatbed truck Audience in United States

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Flatbed truck has an estimated audience of 2,941,152 people in United States. 18.1% are female, 81.9% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Freight transport, Semi-trailer, Pilot Flying J, Trucking industry in the United States, Trailer (vehicle).

The average Flatbed truck fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Freight transport, Semi-trailer, Pilot Flying J, with strongest over-indexing on Freight transport (7.07× the country average). Demographically, the Flatbed truck audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Flatbed truck fans

Demographic split for Flatbed truck audience in United States
MetricValue
Female18.1%
Male81.9%
Average age40.5
Estimated audience size2,941,152

Audience persona

The typical Flatbed truck fan in United States is more male, around 40.5 years old, with strong Need for Security tendencies and a notable affinity for Freight transport.

Top regions in United States

Top regions ranked by reach for Flatbed truck in United States
RegionReachAffinity
California310,9290.96×
Texas299,2461.18×
Florida201,0031.01×
New York124,2030.76×
Georgia105,7401.17×
Illinois91,6230.94×
North Carolina84,8930.96×
Tennessee84,8831.44×
Pennsylvania83,0910.84×
Ohio76,7590.85×
Virginia63,0650.88×
Washington62,3691.06×
New Jersey60,5560.81×
Michigan60,0900.78×
Arizona57,7560.96×
Indiana53,2290.99×
Missouri50,8001.07×
Colorado47,9571.03×
Alabama46,4711.13×
Kentucky42,5511.15×
South Carolina42,3650.96×
Louisiana40,5061.07×
Massachusetts38,2270.66×
Oklahoma38,1941.17×
Wisconsin37,3440.84×
Oregon36,6111.09×
Maryland34,0230.67×
Minnesota33,2740.79×
Utah32,1611.22×
Arkansas31,7081.31×
Mississippi27,2771.13×
Iowa26,3621.09×
Nevada24,7230.87×
Kansas23,7861.03×
Connecticut22,7730.77×
Idaho20,3521.38×
Hawaii16,1661.28×
New Mexico15,7661.07×
Nebraska13,9160.94×
Montana13,4411.65×
West Virginia12,6960.93×
Maine8,9530.85×
New Hampshire8,0930.7×
Wyoming7,9451.82×
South Dakota6,7881×
Alaska6,5741.04×
Rhode Island6,3850.68×
North Dakota6,0080.99×
Washington, District of Columbia5,3610.61×
Delaware5,2910.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flatbed truck audience
BrandAffinityCategory
Freight transport7.07×Cars & Mobility
Semi-trailer13.09×Cars & Mobility
Pilot Flying J9.31×Cars & Mobility
Trucking industry in the United States10.02×Business & Career
Trailer (vehicle)8.5×Cars & Mobility
Trucking26.22×Games
Cobra Golf20.9×Sports
Semi-trailer truck7.2×Cars & Mobility
Heavy equipment5.08×Home & Garden
Box truck8.47×Cars & Mobility
Commercial driver's license9.49×Cars & Mobility
Logistics3.7×Business & Career
Road transport5.99×Cars & Mobility
Discount Tire3.81×Shopping
Internal combustion engine4.19×Cars & Mobility
Transport2.04×Cars & Mobility
AutoZone2.23×Cars & Mobility
Truck driver3.93×Cars & Mobility
Love's Travel Stops & Country Stores6.95×Shopping
TravelCenters of America11.11×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flatbed truck audience
TraitClusterScore
Need for SecurityCONSERVATISM1.67
PatriotismCONSERVATISM1.48
Career OrientationPOWER1.39
Quality AwarenessPREMIUM1.38
Family OrientationCONSERVATISM1.24
Risk AppetiteTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Flatbed truck
CountryShare
Brazil22.2%
United States19.8%
Mexico8.6%

See Flatbed truck audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Flatbed truck have in United States?

Flatbed truck has an estimated audience of 2,941,152 people in United States, concentrated in California and Texas.

What is the gender split and age of Flatbed truck fans?

18.1% of Flatbed truck fans are female, 81.9% are male, with an average age of 40.5 years.

Which brands do Flatbed truck fans like most?

Flatbed truck fans show strongest brand affinity for Freight transport (7.07×), Semi-trailer (13.09×), and Pilot Flying J (9.31×) over the country average.

Where do Flatbed truck fans live in United States?

Flatbed truck fans in United States are most concentrated in California (reach 310,929), Texas (reach 299,246), and Florida (reach 201,003). These three regions account for the largest share of the active audience.

What other brands do Flatbed truck fans also like?

Beyond Flatbed truck itself, the audience over-indexes on Semi-trailer (13.09×), Pilot Flying J (9.31×), Trucking industry in the United States (10.02×), and Trailer (vehicle) (8.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flatbed truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.