Rascasse Audience Intelligence

Flatbed truck Audience in United States

A data profile of the people who buy, follow and care about Flatbed truck in United States — modelled from more than twelve digital signal sources. Flatbed truck has an estimated audience of 2,941,152 people in United States.

#5173among Topic in United States#358in Cars & Mobility

The average Flatbed truck fan in United States is 40.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Freight transport, Pilot Flying J, Semi-trailer, with strongest over-indexing on Freight transport (7.07× the country average).

Demographically, the Flatbed truck audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flatbed truck fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Freight transport.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flatbed truck profile in United States.

Audience size
2.9M
in United States
Gender
18.1%♀
81.9% male
Age
40.5
average years
Country rank
#10479
Topic in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flatbed truck fans

18.1% are female, 81.9% are male, average age 40.5.

Fig. 02

Gender split

18.1%
Female
81.9%
Male
Demographic split for Flatbed truck audience in United States
MetricValue
Female18.1%
Male81.9%
Average age40.5
Estimated audience size2,941,152
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Flatbed truck audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4921%
50+24%
Fig. 04

Worldwide distribution

19.8%

of the worldwide Flatbed truck audience comes from United States.

Worldwide audience distribution share by country for Flatbed truck
CountryShare
Brazil22.2%
United States19.8%
Mexico8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flatbed truck audience in United States is strongest.

Fig. 05

Top regions by affinity

Flatbed truck fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K1.50×
02Idaho~20K1.43×
03Montana~10K1.43×
04Tennessee~70K1.25×
05Texas~300K1.23×
06Oklahoma~40K1.22×
07Hawaii~20K1.22×
08Utah~30K1.21×
09Alabama~50K1.20×
10Arkansas~30K1.19×
11Mississippi~30K1.18×
12Georgia~100K1.14×
13Kentucky~40K1.14×
14Alaska~7K1.13×
15Louisiana~40K1.10×
16Iowa~30K1.07×
17New Mexico~20K1.05×
18Oregon~30K1.03×
19Kansas~20K1.03×
20Indiana~50K1.00×
21Missouri~50K1.00×
22West Virginia~10K1.00×
23North Dakota~6K1.00×
24Washington~60K0.99×
25Colorado~50K0.99×
26South Carolina~40K0.98×
27South Dakota~7K0.98×
28Florida~200K0.96×
29Arizona~60K0.96×
30Nebraska~10K0.96×
31North Carolina~80K0.95×
32Nevada~30K0.94×
33California~300K0.92×
34Illinois~90K0.88×
35Maine~9K0.88×
36Wisconsin~40K0.87×
37Virginia~60K0.86×
38Ohio~80K0.85×
39Pennsylvania~80K0.83×
40Connecticut~20K0.83×
41Minnesota~30K0.82×
42Michigan~60K0.81×
43New Jersey~60K0.81×
44Delaware~7K0.81×
45New Hampshire~9K0.80×
46Rhode Island~7K0.80×
47Maryland~40K0.75×
48Washington, District of Columbia~7K0.75×
49New York~100K0.73×
50Massachusetts~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Flatbed truck, United States
0.69×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flatbed truck audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flatbed truck audience
#·InterestCategoryAffinity×
01TruckingGames26.22×
02Cobra GolfSports20.90×
03Semi-trailerCars & Mobility13.09×
04TravelCenters of AmericaTravel & Leisure11.11×
05Trucking industry in the United StatesBusiness & Career10.02×
06Commercial driver's licenseCars & Mobility9.49×
07Pilot Flying JCars & Mobility9.31×
08Trailer (vehicle)Cars & Mobility8.50×
09Box truckCars & Mobility8.47×
10Semi-trailer truckCars & Mobility7.20×
11Freight transportCars & Mobility7.07×
12Love's Travel Stops & Country StoresShopping6.95×
13Road transportCars & Mobility5.99×
14Heavy equipmentHome & Garden5.08×
15Internal combustion engineCars & Mobility4.19×
16Truck driverCars & Mobility3.93×
17Discount TireShopping3.81×
18LogisticsBusiness & Career3.70×
19AutoZoneCars & Mobility2.23×
20TransportCars & Mobility2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flatbed truck audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flatbed truck audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.54×
Career OrientationPOWER1.35×
DIY MentalityTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flatbed truck audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
Early Adopter MentalityPOWER0.81×
Quality AwarenessPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flatbed truck have in United States?

Flatbed truck has an estimated audience of 2,941,152 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Flatbed truck fans?

18.1% of Flatbed truck fans are female, 81.9% are male, with an average age of 40.5 years.

03

Which brands do Flatbed truck fans like most?

Flatbed truck fans show strongest brand affinity for Freight transport (7.07×), Pilot Flying J (9.31×), and Semi-trailer (13.09×) over the country average.

04

Where do Flatbed truck fans live in United States?

Flatbed truck fans in United States are most concentrated in Texas (reach ~300K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Flatbed truck fans also like?

Beyond Flatbed truck itself, the audience over-indexes on Pilot Flying J (9.31×), Semi-trailer (13.09×), Trucking industry in the United States (10.02×), and Trailer (vehicle) (8.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Flatbed truck audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flatbed truck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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