Rascasse Audience Intelligence

Heavy equipment Audience in United States

A data profile of the people who buy, follow and care about Heavy equipment in United States — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 20,212,229 people in United States.

#1120among Topic in United States#123in Home & Garden

The average Heavy equipment fan in United States is 42.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Tractor Supply Company, Diesel engine, Discount Tire, with strongest over-indexing on Tractor Supply Company (3.9× the country average).

Demographically, the Heavy equipment audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heavy equipment fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Tractor Supply Company.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy equipment profile in United States.

Audience size
20.2M
in United States
Gender
20.9%♀
79.1% male
Age
42.5
average years
Country rank
#1627
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavy equipment fans

20.9% are female, 79.1% are male, average age 42.5.

Fig. 02

Gender split

20.9%
Female
79.1%
Male
Demographic split for Heavy equipment audience in United States
MetricValue
Female20.9%
Male79.1%
Average age42.5
Estimated audience size20,212,229
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Heavy equipment audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Heavy equipment audience comes from United States.

Worldwide audience distribution share by country for Heavy equipment
CountryShare
United States23.1%
Brazil5.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy equipment audience in United States is strongest.

Fig. 05

Top regions by affinity

Heavy equipment fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~70K1.65×
02Mississippi~300K1.62×
03Arkansas~300K1.56×
04West Virginia~100K1.39×
05Alabama~400K1.38×
06Oklahoma~300K1.33×
07Wyoming~40K1.33×
08Tennessee~500K1.31×
09Montana~70K1.30×
10New Mexico~100K1.29×
11Kansas~200K1.26×
12New York~1.5M1.22×
13Louisiana~300K1.18×
14Idaho~100K1.17×
15Kentucky~300K1.15×
16Utah~200K1.14×
17Georgia~700K1.13×
18Texas~2M1.08×
19North Dakota~40K1.06×
20Missouri~300K1.05×
21Maine~80K1.04×
22Oregon~200K1.00×
23Colorado~300K0.97×
24South Carolina~300K0.96×
25Nebraska~100K0.96×
26Hawaii~80K0.96×
27South Dakota~40K0.96×
28Arizona~400K0.95×
29North Carolina~600K0.93×
30New Hampshire~70K0.90×
31Washington~400K0.88×
32Iowa~100K0.88×
33Indiana~300K0.87×
34Florida~1M0.86×
35Ohio~500K0.85×
36Minnesota~200K0.83×
37Nevada~200K0.83×
38Delaware~50K0.83×
39Pennsylvania~600K0.82×
40Wisconsin~200K0.81×
41Rhode Island~50K0.81×
42Michigan~400K0.77×
43Washington, District of Columbia~50K0.76×
44California~1.5M0.72×
45Virginia~400K0.72×
46Connecticut~100K0.65×
47New Jersey~300K0.62×
48Illinois~400K0.61×
49Maryland~200K0.59×
50Massachusetts~200K0.58×
Fig. 06

Affinity by region

Affinity by region — Heavy equipment, United States
0.58×1.00×1.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy equipment audience
#·InterestCategoryAffinity×
01MakitaHome & Garden7.64×
02BulldozerCars & Mobility6.77×
03ExcavatorCars & Mobility6.03×
04Diesel engineCars & Mobility5.04×
05Rural KingHome & Garden4.27×
06LoggingTechnology & Electronics4.10×
07Automobile repair shopCars & Mobility3.93×
08Tractor Supply CompanyShopping3.90×
09Discount TireShopping3.46×
10NASDAQBusiness & Career3.31×
11Dump truckCars & Mobility2.99×
12Golf ChannelSports2.83×
13Hardware storeHome & Garden2.72×
14Rail transportTravel & Leisure2.68×
15AuctionShopping2.52×
16Bass guitarMusic & Radio2.26×
17PlumbingHome & Garden2.26×
18AutoZoneCars & Mobility2.20×
19Planet FitnessSports2.08×
20Financial servicesBusiness & Career2.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.56×
Need for SecurityCONSERVATISM1.82×
DIY MentalityTHRILL1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy equipment audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
CreativityOPEN0.78×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy equipment have in United States?

Heavy equipment has an estimated audience of 20,212,229 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Heavy equipment fans?

20.9% of Heavy equipment fans are female, 79.1% are male, with an average age of 42.5 years.

03

Which brands do Heavy equipment fans like most?

Heavy equipment fans show strongest brand affinity for Tractor Supply Company (3.9×), Diesel engine (5.04×), and Discount Tire (3.46×) over the country average.

04

Where do Heavy equipment fans live in United States?

Heavy equipment fans in United States are most concentrated in Texas (reach ~2M), California (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Heavy equipment fans also like?

Beyond Heavy equipment itself, the audience over-indexes on Diesel engine (5.04×), Discount Tire (3.46×), NASDAQ (3.31×), and Excavator (6.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Heavy equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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