Heavy equipment Audience in United States

Heavy equipment has an estimated audience of 20,212,229 people in United States. 20.9% are female, 79.1% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Heavy equipment fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Heavy equipment audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heavy equipment fans

Demographic split for Heavy equipment audience in United States
MetricValue
Female20.9%
Male79.1%
Average age42.5
Estimated audience size20,212,229

Audience persona

The typical Heavy equipment fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Heavy equipment in United States
RegionReachAffinity
Texas2,107,0531.21×
California1,692,8310.76×
Florida1,144,1440.84×
Georgia781,3001.25×
New York665,4330.59×
Tennessee590,4441.46×
North Carolina584,8830.96×
Ohio528,9460.85×
Pennsylvania525,4870.77×
Alabama439,3331.56×
Illinois405,4300.6×
Michigan402,1410.76×
Arizona389,4680.94×
Washington370,0880.91×
Oklahoma362,3601.61×
Virginia343,8600.7×
Missouri341,9321.05×
Indiana328,9650.89×
Louisiana328,6961.26×
Colorado311,9850.98×
Arkansas301,7551.81×
New Jersey287,7880.56×
Mississippi285,9531.72×
Kentucky283,6731.12×
South Carolina277,0320.91×
Oregon253,4071.09×
Minnesota232,0030.8×
Wisconsin230,9390.76×
Kansas230,0931.44×
Utah199,6721.1×
Massachusetts190,5380.48×
Maryland163,9810.47×
Nevada155,4710.8×
West Virginia146,0751.55×
New Mexico140,2731.38×
Iowa138,3820.83×
Idaho121,6441.2×
Connecticut94,5640.47×
Nebraska90,4990.89×
Maine82,9651.15×
Montana82,8251.48×
Hawaii81,6880.94×
Alaska78,0921.81×
New Hampshire67,7020.85×
North Dakota44,7061.08×
Wyoming43,2571.44×
South Dakota40,3160.86×
Rhode Island28,0180.44×
Delaware27,8790.5×
Vermont25,5160.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavy equipment audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.76×Sports
AutoZone2.62×Cars & Mobility
Tractor Supply Company4.18×Shopping
Golf Channel3.71×Sports
Bass guitar3.01×Music & Radio
Diesel engine5.16×Cars & Mobility
Excavator6.08×Cars & Mobility
Clarinet4.95×Music & Radio
Lowe's1.87×Shopping
Saxophone4.91×Music & Radio
Funko5.39×Kids & Family
Makita7.04×Home & Garden
Payment card8.17×Fashion & Accessoires
Diaper bag3.07×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavy equipment audience
TraitClusterScore
PatriotismCONSERVATISM1.59
DIY MentalityTHRILL1.54
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.2
Risk AppetiteTHRILL1.17
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Heavy equipment
CountryShare
United States23.1%
Brazil5.0%
Italy4.4%

See Heavy equipment audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heavy equipment have in United States?

Heavy equipment has an estimated audience of 20,212,229 people in United States, concentrated in Texas and California.

What is the gender split and age of Heavy equipment fans?

20.9% of Heavy equipment fans are female, 79.1% are male, with an average age of 42.5 years.

Which brands do Heavy equipment fans like most?

Heavy equipment fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Heavy equipment fans live in United States?

Heavy equipment fans in United States are most concentrated in Texas (reach 2,107,053), California (reach 1,692,831), and Florida (reach 1,144,144). These three regions account for the largest share of the active audience.

What other brands do Heavy equipment fans also like?

Beyond Heavy equipment itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.