Heavy equipment Audience in United States

Heavy equipment logo

Heavy equipment has an estimated audience of 20,212,229 people in United States. 20.9% are female, 79.1% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Urban Outfitters, Minnesota, Israel, Nebraska Cornhuskers football, Pro-Ject.

The average Heavy equipment fan in United States is 42.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Urban Outfitters, Minnesota, Israel, with strongest over-indexing on Urban Outfitters (2.31× the country average). Demographically, the Heavy equipment audience skews more male with an average age of 42.5, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Heavy equipment fans

Demographic split for Heavy equipment audience in United States
MetricValue
Female20.9%
Male79.1%
Average age42.5
Estimated audience size20,212,229

Audience persona

The typical Heavy equipment fan in United States is more male, around 42.5 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Heavy equipment in United States
RegionReachAffinity
Texas2,107,0531.21×
California1,692,8310.76×
Florida1,144,1440.84×
Georgia781,3001.25×
New York665,4330.59×
Tennessee590,4441.46×
North Carolina584,8830.96×
Ohio528,9460.85×
Pennsylvania525,4870.77×
Alabama439,3331.56×
Illinois405,4300.6×
Michigan402,1410.76×
Arizona389,4680.94×
Washington370,0880.91×
Oklahoma362,3601.61×
Virginia343,8600.7×
Missouri341,9321.05×
Indiana328,9650.89×
Louisiana328,6961.26×
Colorado311,9850.98×
Arkansas301,7551.81×
New Jersey287,7880.56×
Mississippi285,9531.72×
Kentucky283,6731.12×
South Carolina277,0320.91×
Oregon253,4071.09×
Minnesota232,0030.8×
Wisconsin230,9390.76×
Kansas230,0931.44×
Utah199,6721.1×
Massachusetts190,5380.48×
Maryland163,9810.47×
Nevada155,4710.8×
West Virginia146,0751.55×
New Mexico140,2731.38×
Iowa138,3820.83×
Idaho121,6441.2×
Connecticut94,5640.47×
Nebraska90,4990.89×
Maine82,9651.15×
Montana82,8251.48×
Hawaii81,6880.94×
Alaska78,0921.81×
New Hampshire67,7020.85×
North Dakota44,7061.08×
Wyoming43,2571.44×
South Dakota40,3160.86×
Rhode Island28,0180.44×
Delaware27,8790.5×
Vermont25,5160.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heavy equipment audience
BrandAffinityCategory
Urban Outfitters2.31×Shopping
Minnesota1.83×Travel & Leisure
Israel1.95×Travel & Leisure
Nebraska Cornhuskers football3.05×Sports
Pro-Ject3.03×Music & Radio
Wikia2.35×Internet & Social Media
Tech News6.33×Technology & Electronics
MK2.85×Music & Radio
Keith Stanfield4.33×Movies & TV
Jesse Plemons2.2×Movies & TV
N1 road (South Africa)2.56×Travel & Leisure
ABC 7 Chicago2.44×Movies & TV
WESH2.73×Movies & TV
Kendra Scott1.64×Fashion & Accessoires
Keeper (password manager)3.38×Technology & Electronics
Queens College, City University of New York3.83×Business & Career
Stamp collecting2.47×Home & Garden
Monogram1.91×Home & Garden
Glossier2.62×Beauty & Wellness
Tiara4.23×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heavy equipment audience
TraitClusterScore
PatriotismCONSERVATISM1.59
DIY MentalityTHRILL1.54
Need for SecurityCONSERVATISM1.38
Quality AwarenessPREMIUM1.2
Risk AppetiteTHRILL1.17
Early Adopter MentalityPOWER1.15

Worldwide distribution

Worldwide audience distribution share by country for Heavy equipment
CountryShare
United States23.1%
Brazil5.0%
Italy4.4%

See Heavy equipment audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Heavy equipment have in United States?

Heavy equipment has an estimated audience of 20,212,229 people in United States, concentrated in Texas and California.

What is the gender split and age of Heavy equipment fans?

20.9% of Heavy equipment fans are female, 79.1% are male, with an average age of 42.5 years.

Which brands do Heavy equipment fans like most?

Heavy equipment fans show strongest brand affinity for Urban Outfitters (2.31×), Minnesota (1.83×), and Israel (1.95×) over the country average.

Where do Heavy equipment fans live in United States?

Heavy equipment fans in United States are most concentrated in Texas (reach 2,107,053), California (reach 1,692,831), and Florida (reach 1,144,144). These three regions account for the largest share of the active audience.

What other brands do Heavy equipment fans also like?

Beyond Heavy equipment itself, the audience over-indexes on Minnesota (1.83×), Israel (1.95×), Nebraska Cornhuskers football (3.05×), and Pro-Ject (3.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.