A data profile of the people who buy, follow and care about Heavy equipment in Italy — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 3,837,524 people in Italy.
Heavy equipment has an estimated audience of 3,837,524 people in Italy. 20.3% are female, 79.7% are male, average age 44.5. Top brand affinities: AutoScout24, Lawn mower, Personal finance, Wikipedia, HVAC.
Top brand affinities include AutoScout24, Lawn mower, Personal finance, with strongest over-indexing on AutoScout24 (2.8× the country average).
Demographically, the Heavy equipment audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Heavy equipment fan in Italy is more male, around 44.5 years old, with strong Patriotism tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Heavy equipment profile in Italy.
20.3% are female, 79.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 20.3% |
| Male | 79.7% |
| Average age | 44.5 |
| Estimated audience size | 3,837,524 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 33% |
of the worldwide Heavy equipment audience comes from Italy.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lawn mower | Home & Garden | 8.06× | ||
| 02 | Makita | Home & Garden | 7.67× | ||
| 03 | Fertilizer | Home & Garden | 5.46× | ||
| 04 | Radio-controlled car | Kids & Family | 5.11× | ||
| 05 | Model building | Kids & Family | 4.96× | ||
| 06 | Motorboat | Cars & Mobility | 4.17× | ||
| 07 | Air conditioning | Technology & Electronics | 3.54× | ||
| 08 | Photovoltaics | Home & Garden | 3.46× | ||
| 09 | Wood carving | Home & Garden | 3.26× | ||
| 10 | HVAC | Home & Garden | 3.10× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.80× | ||
| 12 | Hardware store | Home & Garden | 2.80× | ||
| 13 | Extreme sport | Sports | 2.75× | ||
| 14 | Wikipedia | Internet & Social Media | 2.55× | ||
| 15 | Used car | Cars & Mobility | 2.26× | ||
| 16 | Subito.it | Shopping | 1.86× | ||
| 17 | Energy | Home & Garden | 1.74× | ||
| 18 | Personal finance | Business & Career | 1.65× | ||
| 19 | SuperEnalotto | Games | 1.60× | ||
| 20 | EBay | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.02× | |
| Risk Appetite | THRILL | 1.78× | |
| DIY Mentality | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Creativity | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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