A data profile of the people who buy, follow and care about Heavy equipment in Spain — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 2,154,253 people in Spain.
Heavy equipment has an estimated audience of 2,154,253 people in Spain. 28.1% are female, 71.9% are male, average age 45.9. Top brand affinities: DeWalt, Lawn mower, Motor oil, Breaking news, Makita.
Top brand affinities include DeWalt, Lawn mower, Motor oil, with strongest over-indexing on DeWalt (10.73× the country average).
Demographically, the Heavy equipment audience skews more male with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Heavy equipment fan in Spain is more male, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for DeWalt.
The key figures that characterise the Heavy equipment profile in Spain.
28.1% are female, 71.9% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 45.9 |
| Estimated audience size | 2,154,253 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Heavy equipment audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DeWalt | Home & Garden | 10.73× | ||
| 02 | Lawn mower | Home & Garden | 10.25× | ||
| 03 | Makita | Home & Garden | 9.71× | ||
| 04 | Motor oil | Cars & Mobility | 9.20× | ||
| 05 | Sandra Bullock | Movies & TV | 4.67× | ||
| 06 | Fertilizer | Home & Garden | 4.56× | ||
| 07 | Volvo | Cars & Mobility | 4.38× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 4.07× | ||
| 09 | Photovoltaics | Home & Garden | 3.87× | ||
| 10 | Breaking news | Movies & TV | 3.80× | ||
| 11 | Norauto | Cars & Mobility | 3.75× | ||
| 12 | Used car | Cars & Mobility | 2.94× | ||
| 13 | Public transport | Cars & Mobility | 2.90× | ||
| 14 | Efficient energy use | Technology & Electronics | 2.84× | ||
| 15 | Solar energy | Home & Garden | 2.81× | ||
| 16 | BP | Cars & Mobility | 2.65× | ||
| 17 | Custom motorcycle | Cars & Mobility | 2.60× | ||
| 18 | Energy | Home & Garden | 2.15× | ||
| 19 | Innovation | Business & Career | 2.15× | ||
| 20 | Home improvement | Home & Garden | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.05× | |
| Need for Security | CONSERVATISM | 2.10× | |
| Individualism | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Price Sensitivity | PREMIUM | 0.76× | |
| Mindfulness | BALANCE | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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