Rascasse Audience Intelligence

Heavy equipment Audience in Germany

A data profile of the people who buy, follow and care about Heavy equipment in Germany — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 3,404,955 people in Germany.

#1119among Topic in Germany#148in Home & Garden

The average Heavy equipment fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include John Deere, Wood carving, Solar energy, with strongest over-indexing on John Deere (9.97× the country average).

Demographically, the Heavy equipment audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heavy equipment fan in Germany is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for John Deere.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heavy equipment profile in Germany.

Audience size
3.4M
in Germany
Gender
21.9%♀
78.1% male
Age
39.3
average years
Country rank
#1816
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heavy equipment fans

21.9% are female, 78.1% are male, average age 39.3.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for Heavy equipment audience in Germany
MetricValue
Female21.9%
Male78.1%
Average age39.3
Estimated audience size3,404,955
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Heavy equipment audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Heavy equipment audience comes from Germany.

Worldwide audience distribution share by country for Heavy equipment
CountryShare
United States23.1%
Brazil5.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heavy equipment audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heavy equipment fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.41×
02Niedersachsen~400K1.34×
03Hessen~300K1.26×
04Mecklenburg-Vorpommern~80K1.19×
05Nordrhein-Westfalen~800K1.07×
06Sachsen-Anhalt~90K1.05×
07Hamburg~80K1.02×
08Brandenburg~100K1.01×
09Saarland~40K0.99×
10Bremen~30K0.97×
11Rheinland-Pfalz~200K0.95×
12Thüringen~80K0.94×
13Sachsen~100K0.90×
14Berlin~100K0.88×
15Bayern~400K0.79×
16Baden-Württemberg~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Heavy equipment, Germany
0.77×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heavy equipment audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility9.97×
02HusqvarnaHome & Garden8.83×
03CaterpillarFashion & Accessoires7.34×
04Wood carvingHome & Garden7.12×
05DeWaltHome & Garden7.02×
06MakitaHome & Garden5.71×
07StihlHome & Garden5.48×
08Lawn mowerHome & Garden5.01×
09Sandra BullockMovies & TV4.86×
10FertilizerHome & Garden4.86×
11WürthHome & Garden4.62×
12ForestryHome & Garden4.51×
13Motor oilCars & Mobility4.51×
14Solar energyHome & Garden3.71×
15Used carCars & Mobility2.63×
16ADACCars & Mobility2.54×
17Aral AGCars & Mobility2.34×
18Efficient energy useTechnology & Electronics2.29×
19AutoScout24Cars & Mobility2.00×
20HornbachShopping1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heavy equipment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heavy equipment audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
Need for SecurityCONSERVATISM1.45×
DIY MentalityTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heavy equipment audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
SustainabilityBALANCE0.65×
Design AffinityPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heavy equipment have in Germany?

Heavy equipment has an estimated audience of 3,404,955 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Heavy equipment fans?

21.9% of Heavy equipment fans are female, 78.1% are male, with an average age of 39.3 years.

03

Which brands do Heavy equipment fans like most?

Heavy equipment fans show strongest brand affinity for John Deere (9.97×), Wood carving (7.12×), and Solar energy (3.71×) over the country average.

04

Where do Heavy equipment fans live in Germany?

Heavy equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Niedersachsen (reach ~400K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Heavy equipment fans also like?

Beyond Heavy equipment itself, the audience over-indexes on Wood carving (7.12×), Solar energy (3.71×), Husqvarna (8.83×), and DeWalt (7.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Heavy equipment audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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