Heavy equipment Audience in Germany
Heavy equipment has an estimated audience of 3,404,955 people in Germany. 21.9% are female, 78.1% are male, average age 39.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Urban Outfitters, Unique Gifts, Birthday Gifts, Icon (magazine), MK.
The average Heavy equipment fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Urban Outfitters, Unique Gifts, Birthday Gifts, with strongest over-indexing on Urban Outfitters (2.05× the country average). Demographically, the Heavy equipment audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Heavy equipment fans
| Metric | Value |
|---|---|
| Female | 21.9% |
| Male | 78.1% |
| Average age | 39.3 |
| Estimated audience size | 3,404,955 |
Audience persona
The typical Heavy equipment fan in Germany is more male, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 834,051 | 1.12× |
| Niedersachsen | 483,388 | 1.46× |
| Bayern | 429,211 | 0.78× |
| Baden-Württemberg | 360,143 | 0.78× |
| Hessen | 213,512 | 0.82× |
| Schleswig-Holstein | 198,692 | 1.63× |
| Rheinland-Pfalz | 160,157 | 0.94× |
| Berlin | 137,168 | 0.9× |
| Sachsen | 135,260 | 0.81× |
| Brandenburg | 94,690 | 0.9× |
| Sachsen-Anhalt | 89,855 | 1.02× |
| Mecklenburg-Vorpommern | 86,606 | 1.33× |
| Hamburg | 82,961 | 1.08× |
| Thüringen | 68,440 | 0.79× |
| Saarland | 35,514 | 0.85× |
| Bremen | 23,234 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.05× | Shopping |
| Unique Gifts | 1.63× | Shopping |
| Birthday Gifts | 1.62× | Kids & Family |
| Icon (magazine) | 2.39× | Arts & Culture |
| MK | 2.11× | Music & Radio |
| Building insulation | 3.02× | Home & Garden |
| Jaguar F-Pace | 3.91× | Cars & Mobility |
| Video izle | 1.91× | |
| Home Delivery | 1.57× | Food & Beverages |
| Buddy – The Buddy Holly Story | 2.72× | Music & Radio |
| Chalkidiki | 2.15× | Travel & Leisure |
| Corfu (regional unit) | 1.54× | Travel & Leisure |
| Tuscany | 2.26× | Travel & Leisure |
| Carrie (novel) | 2.71× | Literature |
| Alaska | 1.67× | Travel & Leisure |
| Acoustic music | 1.8× | Music & Radio |
| Eden Lake | 2.09× | Movies & TV |
| Superior Hiking Trail | 4.85× | Travel & Leisure |
| Ensiferum | 5.56× | Music & Radio |
| Apostrophe | 2.03× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.82 |
| DIY Mentality | THRILL | 1.6 |
| Need for Security | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.1 |
| Family Orientation | CONSERVATISM | 0.99 |
| Spirituality | BALANCE | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
See Heavy equipment audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Heavy equipment have in Germany?
Heavy equipment has an estimated audience of 3,404,955 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Heavy equipment fans?
21.9% of Heavy equipment fans are female, 78.1% are male, with an average age of 39.3 years.
Which brands do Heavy equipment fans like most?
Heavy equipment fans show strongest brand affinity for Urban Outfitters (2.05×), Unique Gifts (1.63×), and Birthday Gifts (1.62×) over the country average.
Where do Heavy equipment fans live in Germany?
Heavy equipment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 834,051), Niedersachsen (reach 483,388), and Bayern (reach 429,211). These three regions account for the largest share of the active audience.
What other brands do Heavy equipment fans also like?
Beyond Heavy equipment itself, the audience over-indexes on Unique Gifts (1.63×), Birthday Gifts (1.62×), Icon (magazine) (2.39×), and MK (2.11×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.