A data profile of the people who buy, follow and care about Heavy equipment in United Kingdom — modelled from more than twelve digital signal sources. Heavy equipment has an estimated audience of 3,031,215 people in United Kingdom.
The average Heavy equipment fan in United Kingdom is 44.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Wikipedia, John Deere, Esso, with strongest over-indexing on Wikipedia (3.95× the country average).
Demographically, the Heavy equipment audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Heavy equipment fan in United Kingdom is more male, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Heavy equipment profile in United Kingdom.
24.6% are female, 75.4% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 44.2 |
| Estimated audience size | 3,031,215 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Heavy equipment audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 23.1% |
| Brazil | 5.0% |
| Italy | 4.4% |
Where the Heavy equipment audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~100K | 1.10× | |
| 02 | West Midlands | ~100K | 1.08× | |
| 03 | South West | ~300K | 1.03× | |
| 04 | East of England | ~300K | 1.02× | |
| 05 | North East | ~100K | 1.01× | |
| 06 | East Midlands | ~200K | 1.00× | |
| 07 | South East | ~400K | 0.99× | |
| 08 | Wales | ~200K | 0.98× | |
| 09 | Yorkshire and the Humber | ~200K | 0.97× | |
| 10 | North West | ~300K | 0.94× | |
| 11 | Scotland | ~300K | 0.94× | |
| 12 | England | ~2.5M | 0.90× |
The strongest cross-interests of the Heavy equipment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fendt | Cars & Mobility | 15.19× | ||
| 02 | John Deere | Cars & Mobility | 12.84× | ||
| 03 | Semi-trailer truck | Cars & Mobility | 9.36× | ||
| 04 | DeWalt | Home & Garden | 7.07× | ||
| 05 | Alexandra Daddario | Movies & TV | 5.72× | ||
| 06 | Forestry | Home & Garden | 4.74× | ||
| 07 | Esso | Cars & Mobility | 3.99× | ||
| 08 | Wikipedia | Internet & Social Media | 3.95× | ||
| 09 | Hardware store | Home & Garden | 3.72× | ||
| 10 | Risk management | Business & Career | 3.66× | ||
| 11 | Betfair | Games | 3.60× | ||
| 12 | Mobile home | Cars & Mobility | 3.36× | ||
| 13 | Motorhome | Cars & Mobility | 3.06× | ||
| 14 | Autotrader | Cars & Mobility | 2.38× | ||
| 15 | William Hill (bookmaker) | Games | 2.34× | ||
| 16 | Screwfix | Home & Garden | 2.29× | ||
| 17 | Toolstation | Home & Garden | 2.23× | ||
| 18 | Halfords | Cars & Mobility | 2.01× | ||
| 19 | Internet & Social Media | 1.82× | |||
| 20 | Hobby | Home & Garden | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.44× | |
| DIY Mentality | THRILL | 1.78× | |
| Risk Appetite | THRILL | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.64× | |
| Price Sensitivity | PREMIUM | 0.68× | |
| Creativity | OPEN | 0.83× |
Heavy equipment has an estimated audience of 3,031,215 people in United Kingdom, concentrated in England and South East.
24.6% of Heavy equipment fans are female, 75.4% are male, with an average age of 44.2 years.
Heavy equipment fans show strongest brand affinity for Wikipedia (3.95×), John Deere (12.84×), and Esso (3.99×) over the country average.
Heavy equipment fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Heavy equipment itself, the audience over-indexes on John Deere (12.84×), Esso (3.99×), Betfair (3.6×), and Forestry (4.74×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Heavy equipment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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