A data profile of the people who buy, follow and care about Forestry in United Kingdom — modelled from more than twelve digital signal sources. Forestry has an estimated audience of 4,633,564 people in United Kingdom.
The average Forestry fan in United Kingdom is 47.3 years old, balanced, and lives primarily in England.
The audience is concentrated in England, East Midlands, Scotland.
Top brand affinities include Toolstation, Screwfix, Efficient energy use, with strongest over-indexing on Toolstation (4.51× the country average).
Demographically, the Forestry audience skews balanced with an average age of 47.3, and over-indexes on personality traits such as Sustainability, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Forestry fan in United Kingdom is balanced, around 47.3 years old, with strong Sustainability tendencies and a notable affinity for Toolstation.
The key figures that characterise the Forestry profile in United Kingdom.
51.2% are female, 48.8% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 47.3 |
| Estimated audience size | 4,633,564 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 41% |
of the worldwide Forestry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| United Kingdom | 6.2% |
| Italy | 4.8% |
Where the Forestry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East Midlands | ~1.5M | 4.80× | |
| 02 | England | ~3.5M | 1.28× | |
| 03 | Wales | ~300K | 1.03× | |
| 04 | Northern Ireland | ~100K | 0.94× | |
| 05 | West Midlands | ~200K | 0.76× | |
| 06 | Scotland | ~300K | 0.75× | |
| 07 | Yorkshire and the Humber | ~300K | 0.75× | |
| 08 | North East | ~100K | 0.55× | |
| 09 | South East | ~200K | 0.35× | |
| 10 | East of England | ~100K | 0.33× | |
| 11 | South West | ~100K | 0.32× | |
| 12 | North West | ~100K | 0.22× |
The strongest cross-interests of the Forestry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Combine harvester | Business & Career | 8.00× | ||
| 02 | Dump truck | Cars & Mobility | 7.43× | ||
| 03 | Logging | Technology & Electronics | 7.28× | ||
| 04 | Efficient energy use | Technology & Electronics | 6.01× | ||
| 05 | Solar power | Home & Garden | 5.91× | ||
| 06 | Metalworking | Home & Garden | 5.10× | ||
| 07 | Solar panel | Home & Garden | 4.94× | ||
| 08 | Toolstation | Home & Garden | 4.51× | ||
| 09 | Commercial vehicle | Cars & Mobility | 4.37× | ||
| 10 | Forest | Travel & Leisure | 3.88× | ||
| 11 | Survival skills | Politics & Society | 3.68× | ||
| 12 | Mobile home | Cars & Mobility | 3.64× | ||
| 13 | Screwfix | Home & Garden | 3.56× | ||
| 14 | David Attenborough | Movies & TV | 3.21× | ||
| 15 | Machine | Business & Career | 3.08× | ||
| 16 | Individual | Politics & Society | 3.02× | ||
| 17 | Electricity | Home & Garden | 2.76× | ||
| 18 | Livestock | Pets & Animals | 2.72× | ||
| 19 | Transport | Cars & Mobility | 2.23× | ||
| 20 | Garden | Home & Garden | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.86× | |
| Spirituality | BALANCE | 1.80× | |
| Community Orientation | OPEN | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Mindfulness | BALANCE | 0.94× | |
| Luxury Orientation | PREMIUM | 0.96× |
Forestry has an estimated audience of 4,633,564 people in United Kingdom, concentrated in England and East Midlands.
51.2% of Forestry fans are female, 48.8% are male, with an average age of 47.3 years.
Forestry fans show strongest brand affinity for Toolstation (4.51×), Screwfix (3.56×), and Efficient energy use (6.01×) over the country average.
Forestry fans in United Kingdom are most concentrated in England (reach ~3.5M), East Midlands (reach ~1.5M), and Scotland (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Forestry itself, the audience over-indexes on Screwfix (3.56×), Efficient energy use (6.01×), Solar power (5.91×), and Metalworking (5.1×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Forestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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