A data profile of the people who buy, follow and care about Metalworking in United Kingdom — modelled from more than twelve digital signal sources. Metalworking has an estimated audience of 4,958,060 people in United Kingdom.
The average Metalworking fan in United Kingdom is 45.6 years old, more male, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Wikipedia, Forestry, Esso, with strongest over-indexing on Wikipedia (3.76× the country average).
Demographically, the Metalworking audience skews more male with an average age of 45.6, and over-indexes on personality traits such as DIY Mentality, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Metalworking fan in United Kingdom is more male, around 45.6 years old, with strong DIY Mentality tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Metalworking profile in United Kingdom.
37.2% are female, 62.8% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 37.2% |
| Male | 62.8% |
| Average age | 45.6 |
| Estimated audience size | 4,958,060 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Metalworking audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.9% |
| Italy | 5.2% |
| United Kingdom | 5.1% |
Where the Metalworking audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~900K | 2.10× | |
| 02 | West Midlands | ~400K | 2.02× | |
| 03 | Yorkshire and the Humber | ~400K | 1.01× | |
| 04 | South East | ~700K | 0.98× | |
| 05 | South West | ~400K | 0.97× | |
| 06 | North East | ~200K | 0.96× | |
| 07 | East of England | ~400K | 0.92× | |
| 08 | East Midlands | ~300K | 0.92× | |
| 09 | Northern Ireland | ~100K | 0.90× | |
| 10 | Wales | ~200K | 0.85× | |
| 11 | North West | ~400K | 0.84× | |
| 12 | England | ~3.5M | 0.74× |
The strongest cross-interests of the Metalworking audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Forestry | Home & Garden | 5.10× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 5.05× | ||
| 03 | Wood carving | Home & Garden | 4.86× | ||
| 04 | Alexandra Daddario | Movies & TV | 4.70× | ||
| 05 | Rechargeable battery | Home & Garden | 4.58× | ||
| 06 | Wikipedia | Internet & Social Media | 3.76× | ||
| 07 | Hardware store | Home & Garden | 3.47× | ||
| 08 | Mobile home | Cars & Mobility | 3.20× | ||
| 09 | Esso | Cars & Mobility | 3.08× | ||
| 10 | Risk management | Business & Career | 2.99× | ||
| 11 | Sketch comedy | Movies & TV | 2.92× | ||
| 12 | Ornamental plant | Home & Garden | 2.75× | ||
| 13 | Betfair | Games | 2.36× | ||
| 14 | Innovation | Business & Career | 2.32× | ||
| 15 | Refrigerator | Home & Garden | 1.94× | ||
| 16 | Screwfix | Home & Garden | 1.73× | ||
| 17 | William Hill (bookmaker) | Games | 1.70× | ||
| 18 | Hobby | Home & Garden | 1.63× | ||
| 19 | Toolstation | Home & Garden | 1.61× | ||
| 20 | B&Q | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.89× | |
| Patriotism | CONSERVATISM | 1.82× | |
| Individualism | JOY | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Mindfulness | BALANCE | 0.81× | |
| Community Orientation | OPEN | 0.82× |
Metalworking has an estimated audience of 4,958,060 people in United Kingdom, concentrated in England and Scotland.
37.2% of Metalworking fans are female, 62.8% are male, with an average age of 45.6 years.
Metalworking fans show strongest brand affinity for Wikipedia (3.76×), Forestry (5.1×), and Esso (3.08×) over the country average.
Metalworking fans in United Kingdom are most concentrated in England (reach ~3.5M), Scotland (reach ~900K), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Metalworking itself, the audience over-indexes on Forestry (5.1×), Esso (3.08×), Mobile home (3.2×), and Wood carving (4.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Metalworking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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